14 Link Building Software Solution [2025 Review]

Flying solo or rolling with a team, here’s the hard truth, SEO pros: killer backlinks don’t land just because you’re a jack of all trades. 

A lot of magic comes from automated link-building tools that do all the heavy lifting — finding opportunities, speeding up outreach, or analyzing backlink profiles — anything to help you skip the grind.

But choosing the right SEO link-building tools? Total headache — even for SEO pros, not to mention the newbies! Luckily, in this post, we’ve rounded up the best link building software to keep an eye on in 2025. Now you can compare, decide, and find the perfect solution for your unique link-building needs — no need to browse on your own!

14 Best Link Building Software Providers

A quick note before we dive in: in this listicle, you’ll find everything from pure backlink builder software and outreach-focused tools (covering the most time-consuming part of link acquisition) to hybrids that do both. The choice is yours!

1. Ahrefs

No matter how deep you are into SEO, digital marketing, or content creation, you’ve 100% heard of Ahrefs. This tool is a true legend in the SEO world, boasting one of the most extensive feature sets for analyzing websites, content, backlinks, and competitor performance.

⚙️ What’s there for link-builders?

First and foremost, Ahrefs runs on AhrefsBot, the #1 most active SEO crawler (and 8th overall, after Google and Bing), visiting over 8 billion pages daily and updating its index every 15 – 30 minutes. This makes Ahrefs a super powerful backlink builder software encompassing:

🛠️ Content-related tools

Perfect for link-builders to identify link opportunities through content research with:

👉 Keywords Explorer — helps link-builders find high-value keywords for their niche, understand their context, analyze competitor keywords, and create content strategies that naturally attract backlinks.

Common keyword metrics include:

• “Keyword difficulty” to assess ranking effort.
• Keyword “search volume” to target high-traffic, low-competition keywords and fill content gaps.
• “Keyword traffic”  to see potential for wider reach. 
• “Parent topics” to create more versions of  linkable resources
• "Questions" feature to track popular queries.
• Competitor insights and more.

👉 Content Explorer — essential for finding link-worthy content  in your niche (by keywords)  that has earned significant backlinks.

Here's more on how Content Explorer is great for link-builders:

• Track specific website types (blogs, news sites, educational resources) for targeted link-building outreach.
• Research top-performing content for potential link partners by using advanced filters like "Domain Rating," "Referring Domains," "Page Traffic", etc.
• Click on "Authors" to see content creators who have links with content alike and reach out with your revamped materials.
• Use the "Highlight Broken Links" feature to find broken links on relevant pages and offer your own content as a replacement.

💡 Pro-tip! Occasionally, check your "unlinked mentions" in newly published content to connect with the editor and request a link.

🛠️ SEO-related tools

Again, these would be handy for all user audiences, like SEO pros, webmasters, digital marketers, and link-builders, of course, covering:

👉 Site Explorer — highly effective for analyzing competitor backlinks, including outbound links, referring domains, or broken links for potential link-building outreach. You’ll also gain valuable insights into competitor DR and other performance metrics available.

👉 Site Audit — helps eliminate technical SEO issues that can hinder your link-building potential, such as broken links and missing meta tags. This backlinks software also lets you optimize internal linking and identify content that needs improvement, which could be why it's not attracting backlinks.

👉 Rank Tracker — handy for link-builders assessing link offers, allowing you to track ranking performance, traffic, DR, backlinks, and more to determine if it's worth pursuing. Plus, you can compare your rankings to competitors and see what you can adopt from their successful practices.

💡 Pro-tip! With Rank Tracker, you can regularly check how your rankings change before and after getting backlinks. If they improve, you know your links are solid.

💰 Pricing

As the company puts it, there’s something for every budget based on your needs. Monthly subscriptions range from $108/month on the Lite plan to $14.990/year for bigger Enterprise needs with an option of adding unlimited extra users for just $1000/year per seat.

💡 Pro-tip! The range of features Ahrefs offers can be a bit overwhelming for beginners, but that's where Ahrefs Academy comes in! It offers extensive training, resources, and materials to help you learn how to use the platform — all for FREE!

💎 Bonus: Ask Ahrefs! 💎

For this section, we had the pleasure of chatting with Rebekah Bek, Product Marketer at Ahrefs, about the platform:

🎤 What’s the biggest myth about using Ahrefs that you’d love to debunk once and for all?

People often talk about our backlinks index, but there’s so much more data behind the scenes. We crawl the web 24/7, storing petabytes (1PB = 1000TB) of data on live websites — like how they link to each other and the keywords they rank for. This gives us a massive keyword index of 28.7 billion and a content index covering 16.2 billion pages. 

The secret? Our Yep1 — a supercomputer that’s ranked among the top 50 fastest in the world by FLOPS (floating point operations per second). So, rest assured, our data is as fresh and accurate as you want it to be.

🎤 What’s the most groundbreaking feature Ahrefs offers that no other SEO tool can replicate in 2025?

We’ll be the first fully automated site audit tool in 2025 with the release of the “Always-on Audit”  feature. It will be part of the overall “Site Audit”, automatically crawling your site 24/7 to keep your SEO health in top shape.

How it works? Well, it detects critical issues as they arise and sends real-time alerts, allowing you to fix problems before they impact your rankings—unlike traditional crawlers that report issues weekly or monthly.

2. Semrush

We just couldn’t overlook Semrush when it comes to the best SEO link-building tools! Like Ahrefs, it offers a versatile suite of tools for competitive research, keyword research, on-page and tech SEO, and, of course, link-building — all in one place.

⚙️ What’s there for link-builders?

The toolkit is great for all kinds of digital pros — content writers, webmasters, marketers, and SEO experts, but it’s especially effective for link-builders, offering:

🛠️ Keyword Research Tools

These cover:

👉 Keyword Overview — provides a vast keyword database to identify high-volume, low-competition terms or those your potential link partners are targeting, strengthening collaboration prospects.

When you search for a specific keyword, you'll get not just data on its volume, difficulty, and top-ranking competitors, but also keyword ideas, related questions, and even a full keyword strategy that Semrush automatically generates for you.

👉 Keyword Magic Tool — highlights overlooked keywords by competitors and reveals if a keyword triggers special search features (e.g., featured snippets, People Also Ask) to attract backlinks from relevant sites more easily.

👉 Keyword Strategy Builder — generates thousands of keyword ideas from your seed keyword, including long-tail variations and related terms. Then, it groups keywords by theme, making it easier to choose the best targets for your niche.

💡 Pro-tip! For better keyword results, try Semrush's "Position Tracking" to measure your SEO and PPC efforts. Track keyword positions, visibility, and voice share in one place.

You can also check out "Organic Traffic Insights" to uncover "not provided" keywords. Simply connect your GA and Google Search Console accounts to see which keywords drive organic traffic to your top pages.

🛠️ Link-building Tools

What's really convenient is that all link-building activities are neatly organized in their own section, including:

👉 Backlink Analytics — feature to analyze competitor backlink profiles, backlink types and  sources, referring domains, top anchors, link attributes, competitor top-performing pages, monthly visits, traffic, and more to plan effective link-building strategies.

👉 Backlink Audit — this tool gauges your backlink health from all angles — assessing quality with 50+ parameters, checking anchor distribution, authority score, and grouping referring domains by IP, category, or link type.

💡 Pro tip! Connect your Semrush Backlink Audit feature with Google Search Console to quickly remove or disavow suspicious links.

👉 Link-building Tool — this is a game-changer for link builders! It suggests backlink sources and opportunities, lets you connect with the best link prospects (through personalized, results-driven messages), and acquires the links from the websites YOU pre-select. Once acquired, you can monitor how the new backlinks affect your performance.

💡 Pro tip! To compare linking opportunities across a group of competitors' backlinks, use Semrush's Bulk Analysis.

🛠️ Competitive Research Tools

These features give you a detailed domain overview, traffic insights, and organic research, helping you decide if it's safe to link to a website or track their successful strategies.

Here are more cool features for link-building:

👉 Keyword Gap — shows you the keywords your competitors are ranking for that you're not, helping you spot new linking options.

👉 Backlink Gap — tracks the backlinks your competitors have that you’re missing, pointing out gaps for you to fill.

💰 Pricing

Before you fully commit to Semrush, start with a 7-day FREE trial. After that, you can go for the Pro Plan at $139.95/month or the Guru Plan with more features for $249.95/month, up to $499.95/month for businesses, depending on what you actually need.

3. Hunter.io

While Hunter.io isn’t specifically backlinks software, it joins our list because it’s great for automated link-building outreach. It helps you find and verify email addresses tied to specific domains, so you can easily contact relevant website owners in your niche if you see any linking potential there.

⚙️ What’s there for link-builders?

Although most tools focus on searching and extracting contact info from websites, link-builders can still make good use of them:

👉 Discover feature — link-builders can discover massive backlink opportunities by narrowing down suitable companies in their niche using specific keywords, industry filters, and other advanced options, then reach out to the best ones for linking

👉 Finder feature —  it’s a goldmine when you’re hunting for company contact info by domain or corporate name for link-building.

👉Verifier feature — once you’ve retrieved the right contacts with Finder, you can check if they're valid, so you won’t waste time on dead-end outreach.

💡 Pro-tip! If you want to search and verify contacts at the same time, try Hunter.io’s "Bulk" feature.

All the contacts you’ve found you can save in the “Leads” section and start reaching out with ready-made email templates or emails of your own in the “Campaigns” section.

💰 Pricing

If you don’t use email much for link-building outreach, you can go with Hunter.io’s forever FREE  plan, which gives you 25 email searches, 50 verifications, and 500 campaign recipients each month. Honestly, it’s pretty generous if your needs are on the smaller side!

But if you need more, you can choose from paid plans starting at $49/month, going up to $499/month for a range of advanced features.

💎 Bonus: Ask Hunter.io! 💎

We were lucky to talk to Antonio Gabrić, Marketing Manager at Hunter.io, about the features and how to make the most of this outreach software:

🎤 What’s the biggest myth about using Hunter.io  that you’d love to debunk once and for all?

Many think Hunter is just a tool for finding email addresses, but what they miss is that it can take you through the whole link-building process — from prospecting to personalized outreach — all within the platform.

🎤 What’s the most groundbreaking feature Hunter.io offers that no other SEO tool can replicate in 2025?

I’d highlight two things! First, data quality. When running outreach campaigns, the quality of your data can make or break your success, and Hunter really supports you there.

The second is our B2B database, Discover. It lets you quickly build relevant company lists and find decision-makers’ email addresses in seconds.

4. BuzzStream

When we talked about the best SEO link-building tools that mix outreach and link-building features, we definitely had BuzzStream in mind! 

On one hand, it provides powerful tools for research, prospecting, and building contact lists, and on the other, it handles the outreach process with email templates, campaign sends, follow-ups, and CRM-like organization.

⚙️ What’s there for link-builders?

Let’s say you’ve crafted an awesome, link-worthy article, and now you want to reach out to as many website owners in your niche as possible to score those links.

Start with prospecting, and the BuzzStream Buzzmaker Extension is a must for this! It lets you add websites, contacts, and links to BuzzStream, make notes, and find contact info — all without leaving the webpage you’re on. Perfect for building your prospect lists!

💡 Pro-tip! Every website you visit and find relevant gets saved with its details in custom lists, so you can easily reach out later.

You can also add people and their associated websites to your prospect list — like editors you’ll be reaching out to for link placements.

💡 Pro-tip! Link-builders can use the Buzzmarker Extension to source prospects straight from the SERPs! For example, if you’re looking to build links on top blogs, just run a Google search and save the best resources along with their contact details.

Now that you’ve gathered your leads, review the Outreach List and pick the ones you want to contact. These can be reached out either individually or in bulk, depending on your strategy.

💡 Pro-tip! Before reaching out, use the “Research” feature to manually vet the websites and ensure they’re a good fit. It opens the sites you’ve selected from your outreach list in separate tabs for easy review and double-checking.

Once vetted, start crafting email outreach sequences for the website owners you believe have the best link-building potential.

You’ll be taken straight to an easy-to-use email drip campaign builder, where you can craft the perfect personalized message. Why go for a drip campaign? Because you can schedule follow-up emails with custom delays, ensuring your message gets noticed — even if the first one gets buried in a crowded.

With the preview feature, you can see how your emails look and jump straight into outreach. It’s that easy!

💡 Pro-tip! Once your request is sent, you can track its performance — like open rates, click rates, and reply rates — to guarantee you don’t miss any opportunities. This is how BuzzStream’s link-building prospecting and outreach combo works in action!

💰 Pricing

Buzzstream provides a 7-day FREE trial on any of their plans! After that, you can choose from their paid options, starting with the basic Starter plan at just $24/month, all the way up to the feature-rich Custom plan starting at $999/month.

💡 Pro-tip! The best part about Buzzstream is that, even though the features might feel a bit overwhelming at first, each one comes with helpful educational videos, so you'll be mastering the toolkit in no time!

💎 Bonus: Ask BuzzStream! 💎

Got more questions about how you can make the most of this link-building software in 2025? Vince Nero, BuzzStream's Director of Content, has got you covered with some of them!

🎤 What’s the biggest myth about using BuzzStream that you’d love to debunk once and for all?

Myth is that using a personalized approach with BuzzStream’s tools is a waste of time. The biggest waste of time is not doing the vetting needed to be successful and getting bad results from sending to an unqualified list.

🎤 What’s the most groundbreaking feature BuzzStream offers that no other SEO tool can replicate in 2025?

BuzzStream’s best features in my opinion are around email history tracking. While we already have filters that can be highly detailed to the segment needed at the time like journalists with no contact within 90 days, this knowledge will expand in 2025 to include other details as well like recent activity, up-to-date email addresses, bios, and more that can be leveraged for outreach.

5. Chat GPT

Since its launch in 2022, this AI language model from OpenAI has been making waves, helping people with everything from business to personal queries. So, why not use it for link-building too?

As the platform evolved, in early November 2024, it introduced the real-time web search feature, allowing ChatGPT to retrieve up-to-date information from the web and indicate sources, making the output more substantiated.

For SEOs and link-builders, this gave a real boost to climbing up the SERPs. Now, if your content is fresh and relevant, you have a real chance of being mentioned as "direct citations" or "additional related search results" in ChatGPT queries. This means more traffic to your resources and more chances for those who want to link to the source endorsed by the mighty GPT!

⚙️ What’s there for link-builders?

Yeah, sure, you can’t exactly call ChatGPT pure link-building software, but it’s awesome for link-building prospecting, especially with its live web search for sources.

Plus, it can fully automate:

🌐 Generating content ideas for linkable assets. 

🌐 Crafting personalized, engaging outreach emails, pitches, and guest post offers. 

🌐 Keyword research for SEO-optimized content. 

🌐 So-called “HARO link-building”, making pitching easier (just be sure to edit, as outreach platforms are cracking down on AI overuse). 

🌐 Competitor backlink analysis. 🌐Social link-building, identifying influencers and resources you can link to in your niche.

And we’re pretty sure that’s not all! 2025 is set to be the year of deeper AI integration everywhere, and there's no way link-building will be left out.

In 2025, search engines will focus more on delivering results for individual needs. It’s going to be driven by AI. For SEOs, this means really understanding intent and context. It’s not just pushing keywords but understanding who, why, and where in connection to the keywords.

Also, optimizing for AI search assistants like SearchGPT will give brands new avenues for traffic. We already see clients making sales via Gemini, SearchGPT, and Perplexity. Think SearchGPT sales funnels.

💰 Pricing

You can use ChatGPT for FREE for basic needs, while more productivity features are available for $20/month.

If you want to try the super upgraded GPT-4 version with unlimited access, it’s $200/month.

Teams can access advanced features for $25-30/month per user, and enterprises with larger needs can request a custom quote.

So far, we’ve asked a few SEOs how they’re using ChatGPT for their link-building, and here’s what they had to say.

💎 Bonus: Ask an Expert! 💎

🎤How do you use ChatGPT for link-building?

I’d say that ChatGPT can transform link-building when used as what I call a “Relationship Research Accelerator.” Rather than using it to automate outreach, we leverage it to deeply understand potential link partners and create truly personalized connections.

Here’s a practical example: We use ChatGPT to analyze a target website’s content patterns and editorial style, then craft outreach that speaks directly to their specific interests and content gaps.

When reaching out to a tech education site, we had ChatGPT analyze their recent articles to identify uncovered topics that aligned with our client’s expertise. This informed approach led to a 40% higher response rate compared to traditional outreach.

The most surprising insight came when we started using ChatGPT to identify unconventional link opportunities. Instead of just searching for obvious industry blogs, we use it to uncover niche communities and forums where our target audience actively engages. This has helped us find high-value linking opportunities that our competitors often miss.

However, here’s the key that many miss: ChatGPT should enhance human relationship-building. Use it to understand and prepare, but let your authentic voice shine in the actual outreach. For me, successful link-building is still about creating genuine value and connections — ChatGPT is just a tool to help you do this more effectively.

6. Majestic

Founded in 2004, Majestic has been rocking the market for an impressive 20 years now! As a pioneer in the field, it’s created expert solutions for SEOs, new media specialists, affiliate managers, and online marketing pros, covering everything from link-building to reputation management and growing  website traffic.

⚙️ What’s there for link-builders?

For link-builders, this tool stands out because it focuses more than any other link-building software on LINK DATA. This helps users dive deeper into the smallest details of link profiles and track competitor performance in ways other tools don't.

That's all thanks to Majestic's unique take on metrics — check them out!

🛠️ Site Explorer

What sets Majestic’s Site Explorer apart from other tools on this list is its unique combo of standard features and Majestic’s very own metrics, all laser-focused on Link Intelligence data.

Here’s what you can find:

👉 Standard Tooling for Site Explorer

👉 Majestic's exclusive metrics for Site Explorer

💡 Pro-tip! Majestic SKIPS the domain level score, unlike other site explorers that fall for the "Domain Score" trap. While domain scores can help with content optimization, they’re not much use for SEO link-building.

And here’s why:

Some sites can have thousands or even millions of pages. But what’s the value of a link from a social media comment versus a mention on a news site? Hence, domain popularity doesn’t equal page popularity.

On the contrary, Majestic outplays many existing tools by using ACTUAL page-level calculations, like aggregating values from Trust Flow and Citation Flow scores — unique metrics we’ll dive into below.

🛠️ Site Comparator

This backlinks software lets you analyze the backlink profiles of up to ten competing websites at once. Plus, it features Majestic’s special metrics like:

👉 Backlink History — reveals valuable insights into the daily discovery of backlinks to a given domain and the website’s growth rate, displayed in a graph.

👉 Flow Metric History — tracks multiple backlink profiles, helps predict potential scenarios to boost link-building or digital PR strategies, and keeps you ahead of competitors.

 For greater accuracy, Flow Metric history is calculated using the following metrics:

💡 Pro-tip! In addition to its paid tools, Majestic offers a great set of FREE SEO tools, including:

👉 Backlink Checker — a  free, limited version of the features available in Majestic’s Premium Site Explorer.

👉 Majestic Million — a free listicle of million domains with the most referring subnets so that you can see which ones are beneficial to link to in your niche.

👉 Browser Plugins — integrate your Firefox or Chrome browser with Majestic’s free Backlink Analyzer plugin.

It’s a game-changer for link-builders, as the plugin automatically displays:

💰 Pricing

While Majestic offers a few free tools, it doesn’t have any free plans or trials. That’s totally understandable though, given the unique features it provides. Access starts at $49.99/month, with advanced full API toolkits going up to $399.99/month.

💎 Bonus: Ask Majestic! 💎

If you had any extra questions about Majestic, we asked its Brand Ambassador, Sante Achille. Big thanks for the answers!

🎤 What’s the biggest myth about using Majestic that you’d love to debunk once and for all?

Majestic may be a backlinks expert, but it covers way more than just external links! Here’s the scoop! 

1) Use Majestic for technical SEO, finding missing “404” or pages on your site that produce errors.

2) The “Typo Domain”  tool allows you to conduct research on new brands and help existing sites safeguard against domain name misspelling attack vectors.

3) The “Keyword Generator” analyses sections of web pages that link to you and your competitors to give a fresh perspective on keyword research

4) “Related Sites” provides a fresh view of competitors and other websites in a similar space.

5) And yes, backlinks too 😁!

🎤 What’s the most groundbreaking feature Majestic offers that no other SEO tool can replicate in 2025?

Data analysis and visualisation!  Our Metrics, Trust Flow, and Citation Flow, are link-based, giving SEOs two data points to compare when analysing sites, pages, and links.

Majestic provides separate quantity and quality signals, giving digital markers more dimensions of analysis than other tools that give just one number for a page/URL or domain.

When added to visualisations like “Link Graph”, “Link Context”, and “Link Profile”, Majestic gives data-savvy digital marketers actionable information needed to help prioritise SEO tasks appropriately.

Essentially, the overall message is that Majestic is not just about reporting external links😁.

7. Moz Link Explorer

Moz began as a blog and online community in 2004, but quickly shifted focus to developing its own SEO software, which remains incredibly popular today. One of its standout features is the Domain Authority score, measuring the strength of a website's backlink profile.

Another thing SEOs love about Moz is its powerful learning hub, Moz Academy, which helps pros stay on top of the latest SEO trends.

⚙️ What’s there for link-builders?

One of the best gifts Moz offers link-builders is 30 days of FREE access to their full suite of SEO tools — just sign up for a new account!

Here’s what you can look forward to with these features:

🛠️ Link Explorer

This feature revamps your link-building efforts, letting you monitor everything in one place. Query a root domain, subdomain, or specific page to quickly access link data for your site or competitors and refine your strategy.

The sub-tools include:

👉 Overview — gives you a simple, easy-to-read analysis of the site's link profile you’re researching. Plus, with Keyword Explorer, you can check how many keywords the site or page is ranking for.

👉 Inbound Links  — collects deeper insights into the specific links pointing to the site. You can filter by link source, type, or state to better segment your data.

👉 Linking Domains — view all the domains linking to your site, along with their Domain Authority, Linking Domains, and Spam Score.

👉 Anchor Text  — find out what terms and phrases other sites are using to mention your brand and link to your site.

👉 Top Pages — shows which pages on your site have the most inbound links, giving you a clear view of which sections are getting the most attention.

💡 Pro-tip! Filter by "Status code" and select broken links to identify 404 pages that could be hindering your rankings, then work on recovering them.

👉 Discovered & Lost Linking Domains — track lost links and those that have recently started linking to you.

👉 Compare Link Profiles — gives you a clearer picture of how you're performing compared to up to 4 competitors at once.

👉 Spam Score — identifies your site's spam score and also analyzes the spam score for your inbound links.

👉 Link Intersect — finds sites linking to your competitors but not to you. You can compare up to 5 different URLs to your site. This is great for discovering link-building opportunities and strengthening your link acquisition strategy.

👉 Link Tracking Lists — keep all your link-building efforts organized in one spot! Create lists for target links, links to investigate, and more. You can even add notes to each link so your team stays on top of their status.

🛠️ Domain Analysis

This tool is also worth the attention of link-builders, as it becomes even more valuable with its built-in DA (Domain Authority) and PA (Page Authority) checkers.

💡 We also provide an alternative tool with our free DA and DR checker.

[da_dr_checker_form]

To get a handle on both metrics with Moz, just head to the "Domain Overview" tab and enter the URL you're researching. All the metrics will appear right below.

Below, you'll also find other relevant metrics, such as:

👉 Linking domains & Ranking keywords

👉 Ranking & Topics

👉 Top ranking keywords

👉 Current competition

👉 Keyword/Linking opportunities

👉 Top pages/4xx Errored pages

👉 Discovered & Lost Linking Domains

👉 Brand Authority

👉 Top linking domains & Anchors

💡 Pro-tip! For better link-building opportunities, check out Moz’s other free tools:

👉 Keyword explorer — provides insights into monthly volume, organic CTR, difficulty, minimum DA, top keyword questions, and suggestions.

👉 Competitive Research — check how your competitors are performing, identify the real competition in your niche, spot keyword gaps, and explore top competing content.

💰 Pricing

As mentioned, Moz is a real wizard with its 30-day FREE access to the full toolkit!  Once you're ready to dive in, you can choose from paid plans starting at $49/month, up to $299/month for larger companies. Given all the tools included, the paid plans are pretty affordable!

💎 Bonus: Ask Moz! 💎

For the interview, we were excited to have Melissa Rae Brown, Content Team Manager at Moz, answer some of our questions about their amazing backlinks software.

🎤 What’s the biggest myth about using Moz that you’d love to debunk once and for all?

The persistent belief that Google uses Domain Authority as a ranking factor. While we’re flattered that many people place such trust in this metric, it’s important to be clear: Domain Authority is Moz’s predictive scoring system, not a Google metric.

Google has their own sophisticated ways of evaluating sites and we deliberately designed DA to help SEOs understand relative ranking potential, not to replicate Google’s internal metrics.

🎤 What’s the most groundbreaking feature Moz offers that no other SEO tool can replicate in 2025?

Our Brand Authority metric stands alone in the industry. While most SEO professionals have long recognized brand strength as a crucial ranking factor, Moz is the first and only SEO tool to quantify and track this elusive metric. By analyzing various brand signals, including branded searches and measuring overall brand salience online, we provide unique insights into an aspect of SEO that others simply aren’t measuring.

8. BacklinkManager.io

Here's another backlink builder software on our list, offering features that link-building agencies, marketing teams, and freelance SEOs will love — like a full CRM for backlink management and features for effective link tracking.

⚙️ What’s there for link-builders?

Link-builders will love the platform’s unique features, offering a complete ecosystem for managing links from a single dashboard, namely:

🛠️ Link Crawler & Link-building Goals Tracker

Once you add your backlinks, tracking them is a breeze with a reliable crawler. For extra peace of mind, Backlink Manager runs a two-factor check on every link you’ve built to ensure the data is spot-on.

💡 Pro-tip! First, they scan the page’s HTML to match your link in the system. If the link isn’t found—perhaps due to JavaScript content or HTML-fetching restrictions—they use a cloud-based browser to render the site like a regular user and check for links. This ensures your links are tracked with precision.

Thanks to 24/7 link monitoring, you can always check if your links are do-follow, no-follow, or if the server’s not responding — and sort out any mislabeled ones with your vendors in no time.

Finally, set clear link-building goals by targeting the backlinks you want to focus on next. Group target pages by projects, domains, or clients, and effortlessly track your progress and goal completion for each group.

🛠️ Link-building CRM for Link Partnership Management

This link-building software helps you keep track of links for each client, and you can easily assign Client Management tasks to your team members.

💡 Pro-tip! Here, you can also set link-building goals for each party and oversee your link exchanges with a handy partnership scorecard.

Scorecards automatically track the status of your link exchanges in an easy-to-follow partnership overview.

Need to chat with your link-building partners or vendors about specific links and their status? You can do that easily through live chat and comments, right on the partnership or target pages.

🛠️ Custom Reports

With this feature, you can easily report on the backlinks you've built for clients within any timeframe. Plus, it’s great for your internal needs, like tracking the performance of your link builders, partners, and vendors.

💡Pro-tip! Coming soon, BacklinkManager will roll out its new Link Matchmaking Tool, designed to find fresh link-building opportunities by matching you with vendors who have highly relevant domains.

💰 Pricing

You can use the tool on a forever-free plan, which lets you crawl 50 backlinks a month and set 10 targets across 20 partnerships.

If you need more, you can upgrade to a paid plan starting at $39/month, with options up to $499/month for larger enterprises.

💎 Bonus: Ask BacklinkManager.io! 💎

This time, we were excited to chat with Michal Jackowski, Founder of BacklinkManager.io, about his creation.

🎤 What’s the biggest myth about using BacklinkManager.io that you’d love to debunk once and for all?

One of the common misperceptions is that BacklinkManager is a platform that sells links. We are not. We help you organize, monitor, and run your link-building operation to get the best results out of your efforts – but we’re not in the business of selling links.

🎤 What’s the most groundbreaking feature BacklinkManager.io offers that no other SEO tool can replicate in 2025?

Our standing-out feature is our proprietary crawler. Built and rebuilt from scratch, using the latest innovations/tech in the field, we’re very proud of how it runs and its accuracy which often beats the mainstream big player’s crawlers.

9. Pitchbox

Pitchbox is an award-winning all-in-one backlink builder software that seamlessly combines link prospecting with automated outreach. Perfect for not just backlink acquisition and management but also PR campaigns, Pitchbox is indispensable for some good brand buzz and effective content promotion.

⚙️ What’s there for link-builders?

Link builders, get ready for a smooth ride! This platform takes you step by step from link-building prospecting to outreach, thanks to a complete ecosystem designed to make your life easier.

👉 Step 1 (Prospecting)

First up, you’ll kick things off by setting up a new link prospecting campaign.

Click on the "Campaigns" icon, and you’ll be taken to the campaign builder, where you can choose any activity to start — whether it's blogger outreach, product reviews, blog category searches, or link removal projects.

Alright, let’s say you’re on the hunt for link-building opportunities through blogger outreach, so click on the corresponding icon.

The great thing about Pitchbox’s prospecting search is that it helps you find blogs with specific posts or articles related to the keywords you pick — like “backlink software,” for example.

Pop in your keywords, and let the magic happen — your contact search will be ready in just minutes!

While the search wraps up, you can link your email account to the "Templates & Email Sequence" section and get your outreach prepped and ready to roll!

💡 Pro-tip! Pitchbox offers an awesome feature for outreach emails — scheduling! You can set your email campaigns to send exactly when you want, plus smart follow-ups in case your first message gets overlooked.

Meanwhile, the keyword search for blogger outreach is complete, and you’ve got a list of solid opportunities waiting for you!

👉 Step 2 (Opportunity Evaluation)

Now, you can check out the list of outreach opportunities Pitchbox found for you based on your keywords. You’ll see the websites, their DA/PA, number of contacts, spam rate, and blog names, so you can decide if they’re worth linking to.

You can click on any website in the list to view all the details, including the potential blog source and the contact info of the people you can reach out to for the link.

👉 Step 3 (Outreach)

Once you’ve checked out each contact and decided it’s a good fit, just hit the “Send email” icon and send off your pitch for the link!

You’ll be taken straight to the email builder, where you can write your message — let’s say, to Vince Nero about linking to your article on link-building tools.

In the preview, you can tweak the message if needed, and once you hit “Send,” your email will be on its way to the recipient!

💡 Pro-tip! Did you know Pitchbox’s “AI Personalization” feature can automatically analyze hundreds of websites, conduct data research, qualify based on relevance, and personalize outreach — all tailored to your criteria?

Plus, you can save hours with the “AI Reply” feature, which helps craft engaging messages, or use the “AI Template Assistant” to pick the perfect pitch from a dataset of millions of outreach emails and their real results — getting you more links!

Back to outreach — your newly sent messages will show up in the "All Mails" tab, making it easy to track every step of your link-building journey.

👉 Step 4 (Link Monitoring)

If you’ve successfully secured a link from a relevant blog, you can keep track of its status anytime with Pitchbox’s “Link Monitoring Tool”.

💡 Pro-tip! For multiple links, you can set up a “Link Monitoring Campaign” to simultaneously track all the available opportunities.

👉 Step 5 (Reporting & Teamwork)

For ROI-driven link-builders, Pitchbox has a handy Reports feature that lets you track everything — from outreach campaigns to client reporting — all in one spot.

And of course, since Pitchbox is a CRM-style ecosystem, it supports teamwork with its "Tasks" feature.

You can assign tasks to your teammates, keep track of projects, and even integrate data from third-party systems like Zapier, Slack, Looker Studio, Ahrefs, Majestic, and more!

💰Pitchbox Pricing

Pitchbox offers a 14-day FREE trial with a basic toolset, including 5 email accounts, 25 campaigns, 500 outreach emails, and 200 AI credits.

Once the trial expires, you can switch to a paid plan starting at $195/month for link-builders with 1 website and up to $495/month for SEO agencies and publishers. If you need more, just reach out for a custom quote.

10. BuzzSumo

BuzzSumo is a cool social listening tool that helps marketers and content creators find trending topics, analyze competitors, and discover the most shared content across the web and social media platforms.

⚙️ What’s there for link-builders?

Link-builders often use it to find top-performing content in their niche, then connect with influencers and request backlinks.

But that’s just the beginning — BuzzSumo offers even more tools and possibilities:

🛠️ Content Analyzer

This tool acts like a mini search engine, helping you find the most sought-after content online with specific keywords. You can also filter results by freshness, trending country, language, and website domain.

Once you run your search, BuzzSumo will show you a list of content that matches your keyword. From there, you can check if the results align with your link-building goals by looking at key metrics like top shares, backlinks, total engagement, and more.

Within BuzzSumo’s content-related toolkit you can additionally find:

👉 Backlinks Analyzer

It’s a huge database of articles that shows you the most valuable links earned by any website. You can quickly audit your own content or your competitors' to spot opportunities to boost your authority.

Simply type in a domain in the search bar, and BuzzSumo will show you a list of backlinks the site has received, sorted by total engagement. You can also filter by other metrics like shares, Reddit engagement, evergreen score, and more!

💡 Pro-tip! Set up an alert to get notified whenever your site gains a new backlink.

🛠️ Outreach Tools

This toolkit says for itself providing you with:

👉 Media Database

Here, you can search for specific journalists and explore their content by topics, top reactions, publication tier, and more.

👉 Media Lists

You can save all the journalists and media contacts you found in the "Media Database" to media lists for later outreach or link-building.

👉 Pitches

Available on PR & Comms, Suite, and Enterprise plans, this AI-powered pitch builder helps you craft engaging link offers for your media lists at the perfect time.

🛠️ Influencer Search

It gives you a full set of influencer search options by profile, shared content, or domain across social media platforms like Facebook, X, TikTok, and YouTube.

🛠️ Monitoring Tools

This feature sets up alerts to help you track:

💰 Pricing

BuzzSumo offers a 7-day FREE trial to explore all its major features.  After that, you can choose the plan that fits your needs: Content Creation ($199/month), PR & Communications ($299/month), a Suite for marketing teams with more advanced tools ($499/month), or the Enterprise plan for large-scale projects ($999/month).

11. SE Ranking

SE Ranking proudly calls itself a superpower for agencies, enterprises, entrepreneurs, SMBs — and they're right! Whether you're an SEO newbie or a pro, this versatile platform has everything you need to revamp your online presence, from content creation to backlink research and more!

⚙️ What’s there for link-builders?

Link-builders will be pleasantly surprised by the full range of features the platform offers, including:

🛠️ Research Tools

This tools section gives you a general overview of competitor performance, covering things like:

For more detailed insights, you can request an analysis on:

👉 Organic Traffic Research

👉 Competitor Comparison

💡 Pro-tip! SE Ranking’s "Database Expansion" feature lets you enhance competitive research by adding your own keywords to the platform's database. This is perfect for filling in gaps when the existing tool doesn't cover all the data you need. By uploading your keywords, you’ll get more tailored insights and analyses relevant to your business.

🛠️ Backlink Checker

This tool is ideal for digging into the backlink profile of any website — even your competitors. It gives you a detailed report on every backlink, complete with data about the domains they come from and the pages they link to.

With this info, link-builders may get a complete view of any backlink profile and can assess the value and quality of each link.

Within this comprehensive overview, you can also dive into details like referring domains, backlink sources, anchor text types, pages, and IPs.

💡 Pro-tip! Link-builders hunting for new linking opportunities will love SE Ranking’s “Backlink Gap Analyzer.

This feature tracks domains and URLs that link to your competitors but not to you, for instance:

Looks like a total must-have for building high-quality links, growing rankings, and leveling up website traffic!

🛠️ Content Marketing Tools

In addition to the standard “Keyword Research” feature for finding the best keywords to rank for, SE Ranking also boasts:

👉 Content Idea Finder — analyzes niche keywords to help you craft a content strategy backed by data.

💰 Pricing

SE Ranking offers a 14-day FREE trial, and once that’s up, you can choose from paid plans starting at $65/month and going up to $259/month.

12. Google & Co

This just goes to show that link-building opportunities are hiding right there in Google and its many spin-offs, like:

🛠️ Google Search Operators

If you didn’t know about this hack, here’s the deal: Google recognizes certain word combinations (operators) or queries that, when searched, can bring up guest posting, link insertion, blog requests, and more.

You can make use of the following ones:

✅ For guest posting opportunities: "write for us" + "link-building"

Example:

🛠️ Google Search Console

This tool speaks for itself, but for those who haven’t used it actively, here’s how it can level up your link-building efforts:

👉 Option #1. Track Top Linking Pages

Open the "Links" report, and under the "Top linked pages" section, you'll see which pages on your site have the most backlinks.

🎯 Goal: Contact those who linked to these pages and explore more link insertion or guest post opportunities on related sites.

👉 Option #2. Look for Linking Domains to your site

To do this, just check the "External Links" section in GSC.

🎯 Goal: Check out these domains to see if they have related content or opportunities for guest posts, sponsored content, or link placements.

👉 Option #3.  Find pages linking to your competitors

This information can be found in the "Links" section.

🎯 Goal: Ask if these domains would be interested in linking to your content.

👉 Option #4. Analyze queries & impressions

Head to the "Performance" section and track the keywords you're ranking for, but not yet in the top positions.

🎯 Goal: Write content around these keywords and reach out to top sites in similar niches to ask for a link.

🛠️ Disavow Tool

Disavowing toxic links is a crucial part of link-building. No matter how many backlinks you get, if some are harmful and you don’t report them, you risk damaging your entire backlink profile and possibly facing a penalty. So, don’t skip this important step!

13. Link Type Checker by Editorial.Link

Link Type Checker is something we’re really proud of — it came from a real need we noticed working with clients, link-building agencies, and independent link-builders. Many of them struggled with the lack of automated tools that could tell if a website offering links was actually a link farm.

Indeed, you might get tons of link offers every day. So how do you quickly check them? Simple — run your links through the Editorial.link classifier and rest easy knowing your links come from clean sources.

💡 Pro-tip! Working with a link-building agency and unsure about their offerings? Investigate their transparency with Link Type Classifier. It detects link acquisition methods, sources, and backlink quality in seconds — plus,  it’s FREE!

⚙️ How it works?

👉 Step 1

Enter the websites you want to check in the URL bar of the Link Type Classifier.

👉 Step 2

Next, enter your email to confirm your identity, then click "Check My Links Now".

👉 Step 3

Analyze results!

👉 Step 4

🗣️ Q: How can I save my results in a separate document?

💬 A: Just click the button in the upper right corner to download the file.

💰 Pricing

Once again, it's completely FREE to use! The only thing you need to provide is your email for account verification.

14. GetProspect

Primarily designed for quality lead generation, GetProspect is a go-to tool for prospecting and reaching out to the right websites and decision-makers in content creation and link placements.

⚙️ What’s there for link-builders?

The tool offers several search features that automate the initial prospect research and contact verification for your link-building outreach, including:

🛠️ LinkedIn Email Finder Extension

Right from the start of creating your FREE GetProspect account, the platform will prompt you to download its Email Finder for LinkedIn — making it easy to scrape  prospects' emails while browsing LinkedIn for outreach.

Just go to LinkedIn, set your filters to find the right prospects, and turn on the extension. On the right, you’ll see a window with the prospects you’ve collected by hitting the “Save” button.

This way, you can kick off your direct outreach by emailing website owners, SEO specialists, editors, and content managers to start negotiating your potential linking.

🛠️ Advanced Search Filters

With a handy set of filters, you can search for prospects by job title, department, industry, location, and more. Just click on a prospect from the search results to see details like their email, phone number, and website. You can save your top contacts to personalized lists for future link-pitching.

When it comes to managing contacts, GetProspect offers multiple options to suit your needs. You can save contacts directly from your searches, import them from LinkedIn using the extension, or upload them from a separate file if you already have an existing database.

You can do the same with company lists — super flexible. Create new company profiles directly on the platform, upload them from an existing file, or save companies straight from the search results using the Advanced Search Filters tab.

If you have the exact names, company domains, or LinkedIn details of your prospects but need their accurate contacts, head to the "Enrich" tab of the tool.

🛠️ Email Verification Toolkit

Let’s say you’ve found the perfect prospect’s email for linking, but to make sure you’re not reaching out to a dead-end, you’ll want to verify the email. Don’t worry — GetProspect has you covered with:

👉 Single Email Verifier

This is where you can individually check any questionable emails by entering them into a verification bar. Once checked, the system will display the email's status — verified emails will show up in green as "Valid."

👉 Bulk Email Verifier

This is super helpful if you’ve got a bunch of suspicious emails or a brand new list to verify and don’t want to input them one by one. With the Bulk Email Verifier, you can upload the list and check them all in seconds.

💰 Pricing

As mentioned earlier, GetProspect offers a freemium plan, giving you 50 credits for searches and contact saving, 100 verifications, and 5 phone number reveals to get started.

Once these credits run out, you can upgrade to one of the paid plans, starting at $49/month and going up to $399/month. Each plan also lets you choose monthly phone number credits for your team.

How to choose your perfect link-building software?

That’s a big one, but we’ve got a couple of tips — hold onto them just in case!

Ask Why

First, figure out exactly WHY you need link-building tools — whether it's for outreach, tracking backlinks, finding opportunities, or analyzing competitors. Once you know your main goals, you can focus on options that fit those needs.

Think of features

Once you've defined your goal, look up for features that can automate at least 80% of your tedious link-building tasks, while ensuring quality. For example, if you're focusing on backlink quality and competitor research, look for SEO link-building tools with strong backlink analysis and metrics.

Let them be easy

Automation is meant to make your life easier, so don’t fall for complicated toolkits that just confuse you. Or at least pick link-building software coming with video tutorials for each feature, so you don’t get stuck.

Save your penny!

Make sure to do thorough research on what you're paying for. Premium features are definitely worth the investment if you want to automate every step of the link-building process, from prospecting to outreach.

But if you’re just focusing on outreach and don’t need the extras, there’s no need to splurge — cheaper tools on standard plans can do the job just as well. Why pay more if you don’t need to?

Integrate

When picking new backlinks software, ensure it works smoothly with your current SEO tools.

Otherwise, you’ll be juggling tools and wasting time — definitely not ideal when you’ve got a mountain of data to handle!

First try, then commit

See if the chosen link-building software offers a free trial — because as much as you hope it’s perfect, sometimes, it just doesn’t work the way you need it to. And yes, your comfort matters since you’re paying.

Final Words

By now, I’m sure you’ve found the perfect link-building software to suit your unique needs. But if you’re still on the fence, entrust your link-building to the dedicated team of Editorial.Link. We are here to help with the hardest — delivering top-tier links without cutting corners or wasting time!