Building links in-house is expensive and time-consuming. And building a team of in-house link builders to meet the needs of all your clients is literally opening a new branch of business — which is, again, expensive and risky.
Solution? White label link building. By working with a relatable link-building agency, you get a chance to tap into their expertise and yearslong partnerships without the burden of managing an in-house team.
Looking for a reliable white label link building agency? Get a consultation about our Partner Program.
If you aren’t sure whether white label link building is the right solution for your SEO agency, read on to make an informed decision.
White label link building involves a strategic collaboration between your SEO agency and an external service provider, often a specialized link-building agency. Most importantly, it allows you to offer link-building services to your clients under your brand name.
Partnering with a reliable white label link building partner brings many benefits to the table, including:
Editorial.Link team offers a partner program for marketing agencies and independent SEO experts. Here’s how we work:
We don’t overcomplicate things. You can choose a preferred channel for communication and enjoy seamless collaboration throughout our partnership. Here's what our clients write about our team's communication proficiency:
We had a kickoff call and then communication via email. They responded to our needs very quickly.
We may be biased, but our work speaks for ourselves. These are the biggest advantages of partnering with Editorial.Link for white label link-building, backed by case studies and user reviews.
Every year, we spend around $100,000 on our backlink monitoring toolkit so you don’t have to. Add overhead costs to the equation, and building links in-house doesn’t sound like a good idea anymore. In fact, our team researched costs of in-house link-building and revealed that an average spend for one link-building hire can reach $88,000/year or $7,300/month.
By partnering with a reliable link-building agency, you’ll spare yourself from shouldering these and many unforeseen expenses.
Our link-building experts only partner with high-quality corporate websites. We place each link into thematically relevant, informative content on DR 70+ sites like g2.com, cloudways.com, monday.com, clickup.com, wordstream.com, similarweb.com, and others.
Most importantly, we’ll never earn backlinks from websites that aren’t relevant to your client’s niche. Each placement we secure adds significant value to your clients' online presence.
In contrast to the conventional approach of bombarding public emails in an attempt to negotiate link placements, Editorial.Link takes a personalized route. It took us a long and hard time to establish mutually beneficial relationships with webmasters in various niches. So, we engage directly with site managers, which guarantees the efficiency of our outreach strategy.
When entrusting your link-building needs to Editorial.Link, there’s no place for unpleasant surprises. You specify anchor texts and approve placements, and we do all the heavy lifting.
Before any link goes live, we present it to your agency for review. This means you and your clients have the opportunity to assess the placement and make sure it aligns perfectly with your goals. If it doesn’t, we don’t pursue the placement, and you don’t get charged.
We were impressed by the collaborative approach, as it allowed us to maintain a certain level of control over the process. The team provided us with access to a Google Doc, where we actively reviewed and approved the placement options for the links.
We've built relationships with hundreds of websites spanning various fields. Our extensive network allows us to speed up the link-building process, impressing your clients with significant results fast. And by “results,” we don’t just mean the number of links or other vanity metrics, we speak clicks and conversions.
Outsourcing services for clients is always a risk. If you fail to find a reliable partner, you could not only harm your client's link profile but also risk losing the client altogether.
White labeling link building makes sense when you pick a very narrow expertise. No link-building agency can be good at all types of links. Some are stronger at PR, others build links from viral marketing, etc. There are agencies specializing in trust-driven links or outreach.
The initial step is to locate this specialized expertise. Following that, engage in a conversation with them. Do they employ specific metrics? I prefer agencies that consider a broader range of metrics. Factors such as authorship, neighborhood, and co-citation consistently reflect the proficiency of a link-building company.
We’ve compiled the four best practices that will help you find the right white label link building partner.
We bet you don’t want to get involved in black hat link building. And unfortunately, many individual link builders or unreliable agencies often resort to unethical practices.
To stay safe from those, you need to be aware of the most common link-building scams and watch out for their signs in your candidate’s portfolios:
When you choose Editorial.Link for your white label link-building needs, you're opting for a partner with a proven track record.
We required someone to reach out to high authority website owners and blog authors to build links for several brands we represent. The websites had to be actively maintained with strong traffic, social media presence, and topical authority.
Editorial.Link helped us build hundreds of quality links from contextually relevant websites.
Can your candidates offer tangible results to your clients, other than an increase in inbound links? This is an important factor to verify the agency’s ability to think and act strategically.
At Editorial.Link we value quality over quantity. While we do our best to secure as many placements from high DR websites for you as you require, we also make sure those metrics aren’t vain (we know Ahrefs uses different algorithms to determine domain’s authority than Google, so we check each partner website’s link profile manually). That’s why our clients always see traffic growth, domain authority development, and improved rankings as a result of our collaboration.
[They] provided us with market research and sent us a list of the TOP niche links, so we could decide which ones to pick and generate our link-building budget. Since then, they have sent us the list of links we planned to get every month, and at the end of the month, we`ve got our detailed report.
Be cautious of pricing that appears too good to be true. If someone is offering an unusually high number of links for an incredibly low price, it's a red flag.
At Editorial.Link, cost-per-link starts at $350 link. Based on our research, other link-building agencies often charge between $500 and $1,000 per link. So whenever someone offers you 50 links for $150, that’s a scam.
It’s time to figure out whether you should opt for white label link building. We say if you already have an eye on reliable link-building agency that doesn’t require long-term commitment, go for it.
You can partner with Editorial.Link for a trial run and see if this model works for you and your clients. Get in touch with us to get more details.
Summing up, here are a few scenarios when partnering with a white label partnership is a good idea:
In a nutshell, white label link building is a savvy move for businesses aiming to expand their service offerings without going all-in on their own resources. It's like tapping into a pro team's skills without the need to bring them on board internally. How much simpler and easier can it get? Plus, it saves all kinds of resources, including costs. Maintaining an in-house team is both complex and expensive, making outsourcing a cool problem-solving solution. So, don't hesitate for too long and go for it!