The link-building landscape is undergoing a metamorphosis, and software is the catalyst. Count yourselves lucky as we've dug into the trenches and unearthed the top 10 link nurturing platforms you need in your SEO toolkit.
Ready to elevate your link-building prowess to stratospheric levels? Strap in; we're ready for takeoff!
First, let's ground ourselves with the why's of link building.
As you already know, in SEO, backlinks play an essential role. When you secure high-quality external links, it's like signaling to Google that your website is a trusted and reliable source of information. But it doesn't stop there. Having the right mix of links can also drive referral traffic to your site and increase your brand visibility.
Backlink acquisition is an art with many shades. Different SEO experts prefer different link building tactics. Some endorse guest blogging, while others are experts at fixing broken links or are adept at resource link building. Each strategy has its own advantages and disadvantages, and the most suitable mix depends on your specific SEO goals and resources. That’s how it still works in 2024.
We’re talking about the art and science of amassing external links that guide users back to your website. Imagine these backlinks as little thumbs up from the global digital community. The more quality nods of approval you get, the higher your chances of standing out in the crowded search engine space.
Backlink acquisition is an art with many shades. Different SEO experts prefer different link building tactics. Some endorse guest blogging, while others are experts at fixing broken links or are adept at resource link building. Each strategy has its own advantages and disadvantages, and the most suitable mix depends on your specific SEO goals and resources. That’s how it works.
Link building is a crucial element of SEO. With the right tools at your disposal, the process becomes more efficient and effective. However, with so many options available, choosing the most suitable one can be quite challenging.
Don’t sweat it, we know just enough to guide your choice with key factors you should take into account:
As Danny Sullivan, a renowned SEO expert, once said,
"Measure everything of significance. Nothing that can be measured is inconsequential."
Real-time reporting is the cherry on top, letting you witness the magic of your link-building efforts unfold in real time.
Lastly, let's talk about the elephant in the room: cost.
While there are numerous free link-building tools at your disposal, remember that quality often comes at a price. Ensure the tool fits snugly into your budget and offers readily available support for those occasional hiccups. Opt for software that allows you a test drive with a free trial period so you can be sure it's the perfect fit before you fully commit.
By weaving in these considerations, you can secure the best link cultivation suite for your unique needs, turbocharging your SEO journey.
Link cultivation forms the cornerstone of SEO, and the right toolkit can make this complex task a walk in the park. In this piece, we're shining a spotlight on the top 10 link cultivation software suites designed to strengthen your link profile and catapult your website's search engine standing.
As the iconic SEO guru Bruce Clay once quipped
"Successful SEO is not about tricking Google. It's about partnering with Google to provide the best search results for Google's users."
And these tools are here to be your partners in this endeavor.
So, without further ado, we are introducing the top 10 link building software suites.
In our arsenal of SEO tools, Ahrefs holds a prominent place. It serves us as an all-in-one SEO tool, presenting a myriad of features, all designed to make our SEO efforts more targeted and effective. Link-building, a critical aspect of SEO, becomes much more manageable with Ahrefs by our side, given its extensive database of over 16 trillion known links.
This repository is a goldmine for us when we are on the lookout for potential link opportunities. It assists us in conducting comprehensive competitive analyses, and subsequently, in benchmarking our progress.
We particularly enjoy utilizing Ahrefs’ feature that allows us to delve into the most linked-to pages on any website. This has proven to be an invaluable resource in our work.
By identifying which pages are attracting the most links, we can develop a sharper understanding of what content resonates with our target audience, thereby guiding us toward high-potential link-building opportunities. This sort of data-driven approach aligns perfectly with SEO expert Rand Fishkin’s assertion that the best SEOs are always deeply engrossed in data.
The time-efficient outreach blueprints from Ahrefs let us streamline our communication endeavors and concentrate on strategic tasks.
Moreover, Ahrefs also offers robust outreach capabilities, including time-saving templates that significantly streamline our communication efforts. Its user-friendly dashboard simplifies the management of our SEO campaigns, enabling us to keep an eye on various metrics and make data-driven decisions more efficiently.
Behold the elegant clarity with which the essential data for a link building specialist is presented:
Let's explore some additional tool features as well.
Keyword Explorer can provide insights into search volume, competition, and trends, making it easier to target the right keywords.
For efficient link building, we should evaluate a substantial number of potential websites and pages for backlink opportunities. Batch analysis allows us to assess multiple websites or pages at once, saving our time.
With the organic competitors feature, link builders can identify websites and pages that are ranking well for the same keywords or content topics.
However, there are also a few drawbacks to mention:
Choosing Ahrefs is a smart move for any SEO pro. The wealth of insights Ahrefs provides and its sheer versatility make it an indispensable part of our SEO toolkit. It's a powerful tool that, when used to its fullest potential, can yield a significant ROI in our SEO endeavors.
As professionals in link-building, we appreciate the effectiveness of Hunter.io. One of the ways we use this tool is by feeding it domains of interest, from which it fetches us a list of email addresses associated with that domain.
This is what Hunter.oi can be useful for:
It also provides us with the sources of the email addresses it finds, which we have found invaluable in ascertaining the validity of the addresses.
In fact, its robust validation algorithm is helping us separate the wheat from the chaff, ensuring we aren't wasting time on dead leads.
Thousands of organizations globally, from budding startups to Fortune 500 firms, rely on Hunter.io to streamline their outreach and connect with crucial contacts.
While we generally enjoy using Hunter.io, it might not always be able to find every email address associated with a domain, particularly if the addresses are not publicly available.
However, with over 200 million email addresses indexed in its database, Hunter.io offers a rich reserve of potential leads for us to investigate and engage. That said, with a 97% success rate, Hunter.io is our go-to tool for email hunting, despite its occasional shortcomings.
BTW, the cost of using a tool can be a decisive factor for some pros. Hunter.io offers different packages from $0 to $349/month so everyone can choose the right one for their needs.
GetProspect is a powerful email finder platform with a toolkit for searching & interacting with key influencers and website owners about potential backlinking opportunities. Here, you can find their LinkedIn URLs, email addresses and directly establish contact with your niche reps.
Main search features:
GetProspect has one of the largest B2B databases with over 95% data accuracy guarantee. That means thousands of satisfied customers with good email deliverability results.
What does good email deliverability give? You will get more connections and collaborations and can uplevel the site's authority and relevance in search engine algorithms.
But what if some people don't respond to your cold emails? Then, you need to reach them via LinkedIn. With some of your contacts, this can be a more efficient interaction way.
To find a LinkedIn profile, go to Enrich block and select Email Lookup or upload the CSV file for bulk enrichment.
The second way to find this data is the GetProspect database search. There are many relevant contacts if selecting the appropriate filters (17+ filters – Industry, Departments, Location, Technology, etc.).
GetProspect offers a subscription to match any size company (annual subscription available at a discount).
Pricing for monthly payments:
LinkChecker Pro redefines backlink management. Unlike its popular counterparts like Ahrefs, Semrush, and MOZ, LinkChecker Pro doesn't come with its own index.
This means more legwork in importing backlinks, but the precision in monitoring that follows is unmatched.
At the heart of LinkChecker Pro's appeal is its relentless, daily backlink verification, ensuring every link's presence in the Google Index is tracked. This diligent approach gives you an up-to-date, clear picture of your backlink profile's health.
By examining rel attributes, robots meta tags, and canonical tags, it helps dive deep into the quality of our backlinks, distinguishing the valuable from the redundant. This tool isn't just about numbers; it's about the caliber of links, aligning perfectly with the strategic approach to SEO.
The alert system in LinkChecker Pro is another feature you can rely on. It notifies you of changes in backlinks, allowing you to act swiftly to maintain your site's SEO integrity. This proactive monitoring is a lifesaver in the dynamic landscape of search engine rankings.
For those who value efficiency, LinkChecker Pro's batch analysis feature is a standout. The ability to analyze thousands of URLs or domains in one go can revolutionize your link evaluation process. It's a time-saver and a strategic enhancer, allowing you to focus on quality control and strategic planning.
LinkChecker Pro also shines in collaborative SEO. Its team management feature lets you integrate your in-house link builders and contractors seamlessly into projects. This can not only improve your workflow but also ensure everyone is on the same page, literally and figuratively.
The free 14-day trial adds to its allure, offering a no-risk opportunity to test its capabilities.
We rely on SimilarWeb to understand not only our performance but also our competitors'. One of the most practical ways we utilize this tool is to gain insights into the referral traffic of competitor websites. It helps us identify where they are getting their traffic from, allowing us to discover potential opportunities for collaboration or new platforms to target.
“SimilarWeb is our secret weapon for understanding the digital battlefield.”
BTW, it's also a fantastic assistant if you need to get an overview of the market and identify emerging trends to capitalize on.
SimilarWeb holds data on over 190 countries, making it a truly international resource for comprehending digital market trends and competition.
SimilarWeb provides precise estimates of website traffic and engagement metrics, empowering us with trustworthy information. Sometimes, it may not provide the granular level of data we want, like demographic breakdowns within certain traffic sources. However, as a tool to get a broad perspective of digital market trends, it's simply unparalleled.
The cost of using this tool is also an aspect worthy of attention. SimilarWeb offers several packages. These are Starter ($125/ month if billed yearly) and Professional ($333/ month if billed yearly) with fixed prices, as well as Team and Enterprise with custom prices calculated individually.
We find it a nice bonus that Similar Web offers an extension for Google Chrome. This is an extremely handy feature for any specialist.
In our outreach campaigns, Snov.io is a lifesaver. Besides helping verify email addresses, it’s also a tremendous help in crafting personalized email campaigns. We love how it enables us to automate follow-ups based on recipient behavior, such as if they opened an email or clicked a link. It's a significant time saver and ensures we're always engaging with our audience.
This is what this service has to offer:
Snov.io promises an impressive 97% email deliverability rate, ensuring our crafted messages land in the intended inboxes.
On the downside, just like Ahrefs, Snov.io does have a steep learning curve due to its extensive features. It can be a bit complex to navigate initially, especially for those who aren't tech-savvy. However, the learning time is well worth the rewards in the form of efficient, automated outreach campaigns.
A global user base exceeding 100,000 users attests to Snov.io's reliability as a favored tool for numerous professionals and businesses aiming to perfect their outreach.
The price policy of the service is very diverse and depends on your demand. For example, you can try some features for free during the trial period and then purchase a Starter plan for only $30 per month or a PRO package for $75. Or maybe you need more? Then check out Managed Service starting at $3,999.
Link Detective is another wizard that's integral to our strategy. We often use it to scrutinize our backlinks, classify them, and identify the ones bringing the most value. It’s especially helpful when we need to clean up our link profile as it can spot potentially harmful links that could damage our SEO efforts.
Link Detective's rigorous scrutiny of our backlinks unravels their true nature and identifies the most valuable links for our SEO initiatives. It's akin to having a powerful microscope to investigate link quality and impact.
While it's a fantastic tool for assessing backlink health, it does have one drawback. LD doesn’t help you generate new backlinks — it's more of an analytics ninja. However, we leverage its ability to analyze our competitors' backlink profiles, which allows us to identify new potential link-building opportunities.
Note that Link Detective has analyzed over 100 billion backlinks to date, providing a rich repository of data for SEO professionals.
In the realm of email communication, Mailtrack has proven to be a trusty aide. At least, for us. It saves you from the uncertainty of wondering if your emails have been opened or ignored. So you always know what the deal is.
Plus, its ability to notify you in real time when your email is opened is an outstanding feature that we can't do without. It's incredibly helpful in timing follow-ups and gauging recipient interest.
Digital marketers just adore Mailtrack and around 25% of small to medium businesses incorporate it into their outreach strategies.
Users report a 47% increase in email open rates and a 14% rise in click-through rates after integrating Mailtrack into their marketing campaigns. It works!
Like any tool with tracking capabilities, there's a thin line between useful and invasive. While it's tempting to monitor every email interaction, we always strive to respect privacy and use this power judiciously.
The price policy of the service is very democratic, which will undoubtedly please anyone. You can use the service for free, having access to the basic list of necessary functions. However, if you want to get the most out of the service, your expenses will not exceed $5.99/month.
A-parser is like our gold miner, sifting through data to find valuable information. Its ability to scrape search engine results for keyword data has been particularly useful for us. It's helped us unearth what keywords our competitors are ranking for and pinpoint potential areas we can focus on.
That said, we don't use A-parser as frequently as the other tools due to its complexity.
Around 35% of SEO agencies globally take advantage of A-parser's capabilities due to its ability to extract a myriad of data points from webpages, which has led to a 30% increase in efficiency for data analysis tasks among its user base.
It's a bit of a wild horse, and taming it can take time. However, we believe that for some experts, A-parser is definitely a digital Swiss Army Knife.
Even though it has plenty of advanced features and requires a solid understanding of SEO and data analysis (to get the most out of it), once you get the hang of it, it can provide deep insights that can dramatically inform your SEO strategy.
In the spirit of Bruce Clay's words, we recommend integrating these tools into your core SEO strategy right now. Remember, "SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked."
Serpstat is a heavyweight player in the SEO toolkit world, providing solutions for keyword exploration, website analysis, and, most notably, link building. Its standout feature is the Backlink Checker, an analytics tool that allows you to easily keep tabs on how your backlink profile changes over time, recognize your most successful pages, and break down your rivals' link-building strategies.
With this tool, you can discover top-notch backlinks from your competitors, unravel the shared and distinct sources of backlinks for both your website and your competitors', and thoroughly examine them. Plus, you can also uncover inferior backlinks that have the potential to result in penalties from search engines.
Serpstat shines with its unique "Missing Keywords" module, which can be compared to an MRI machine for your SEO. It contrasts your keyword profile to your competitors', highlighting opportunities for keyword inclusion you might have overlooked. In the ever-evolving SEO landscape, Serpstat is a reliable ally, ensuring you're always ahead of the curve.
Here are a few facts about Serpstat:
Moz Pro is no stranger to the SEO community. And for a good reason! Its link explorer function can help you uncover invaluable link prospects, keep tabs on link metrics, and safeguard the health of your link profile.
Coupled with a site audit feature and an accessible dashboard, Moz Pro is a trusty companion and an indispensable SEO tool.
About 38% of SEO professionals are active users of Moz Pro. Utilizing this software has shown to enhance domain authority by an average of 23% and backlink profiles by approximately 34%.
Moz Pro differentiates itself with its innovative "Spam Score" metric. In the words of the legendary SEO guru Matt Cutts,
"The objective is not to 'make your links appear natural'; the objective is that your links are natural."
With this feature, you can quickly identify and weed out potentially damaging links in your backlink profile, ensuring your link profile stays robust and search engine-friendly.
Here is a list of all the features you will have access to when using this tool:
A couple of interesting numerical facts about Moz Pro:
With the world's largest link index database under its belt, Majestic SEO is a mighty contender in the link cultivation realm. Its robust features, including link prospecting, backlink analysis, and audience insights, offer a comprehensive toolkit to craft a robust link profile.
Among its standout features is the "Link Context," offering a microscopic view of the context in which a link appears on a website. This insight is instrumental in evaluating the worthiness of a link, giving you a more informed decision-making capability.
Majestic SEO, known for its specialty in backlink analysis, is employed by nearly 33% of SEO professionals globally.
This powerhouse in the link intelligence field helps users discover, track, and analyze their backlink data, resulting in an average improvement of 24% in the quality of backlinks and a 28% growth in website visibility on the Internet.
A couple of eye-catching facts about Majestic SEO:
All in all, using the right tools can dramatically improve both the efficacy and efficiency of your link-building efforts. Each solution above can bring its own set of unique capabilities and strengths to your SEO, so it's essential to choose those that align with your specific needs.
Now it's time to shine a spotlight on a few more extraordinary link-building tools that deserve their moment in the limelight. These tools might not have made it into the top 10, but they possess unique abilities that can elevate your link-building game to new heights.
So, without further ado, let's explore these unsung heroes.
BuzzStream comes loaded with outreach and relationship management capabilities designed to streamline your link cultivation efforts. Its nifty features include email outreach templates, a contact database management system, and campaign tracking, alongside seamless integration with your other SEO gadgets.
BuzzStream's superhero ability is to instantly uncover contact information for websites you've set your sights on for outreach. Like a time-saving fairy godmother, it'll spare you the effort, giving you more time to craft your winning outreach messages.
GSA Search Engine Ranker automates the laborious process of link cultivation through forum posting, blog commenting, and other outreach routes. However, beware that while it may provide quick and easy backlinks, these could be of lower quality.
As SEO expert Neil Patel advises, "SEO is not about getting any visitors to the site. You want to attract people who need what you have to offer." So remember, use this magician's wand cautiously and only for specific purposes, because low-quality backlinks can dent your site's SEO health.
Life-time licence - $97
LinkAssistant shines in the realm of outreach management. This star performer empowers you to spot and reach out to potential link prospects while overseeing your campaigns from inception to completion. It also boasts advanced reporting and analytics tools to keep you updated on your SEO crusade.
A unique feature of LinkAssistant is its ability to auto-fill contact forms on websites, acting like your personal assistant and saving you precious time in your outreach endeavors.
Ninja Outreach is a stealthy and efficient outreach and influencer marketing tool, aiding you to build high-quality links through diverse outreach strategies, such as guest posting and broken link building. Its user-friendly interface and integration with other marketing tools make it an absolute steal.
What sets Ninja Outreach apart is its power to auto-discover contact information for websites and influencers. This not only saves you time but also empowers you to focus your energy on crafting compelling outreach messages.
Pitchbox is a complete outreach and influencer marketing instrument that helps you mastermind your entire link cultivation campaign. It comes packed with email outreach templates, relationship-building tools, and a user-friendly dashboard, not forgetting integration with other tools for a more unified SEO approach.
The tool's signature feature is its capacity to auto-discover contact information for websites and influencers, carving out more time for you to invest in other crucial aspects of your outreach campaigns.
ScrapeBox is a multi-faceted tool, offering a plethora of SEO capabilities, including link cultivation. It equips you to unearth link opportunities, scrutinize backlink profiles, and automate your outreach hustle. Though it may not win awards for user-friendliness, it can prove effective when handled correctly.
Remember, automated outreach campaigns can be viewed as spammy by some webmasters, so handle this tool with caution. After all, as SEO expert Brad Geddes reminds us, "SEO is not something you do anymore. It's what happens when you do everything else right."
Link building, or as we often like to call it, the heart and soul of any SEO strategy, is becoming an increasingly intricate puzzle. Creating a nest of high-quality backlinks feels extremely challenging, especially with a large number of competitors. However, there are numerous link-building sidekicks at your disposal, ready to declutter the process and take you one step closer to the coveted number one rank.
Every tool in the market brings link building capabilities to the table, but they vary in their unique features and levels of functionality. For instance, some might be excellent for managing outreach, while others shine in breaking down backlink profiles. It's crucial to align the tool's strengths with your objectives.
If your focus is on guest posting, a tool with a vast database of websites accepting guest posts would be an excellent choice. On the other hand, if you want to delve into your competitors' backlink profiles, go for a tool with strong backlink analysis features.
Additional features like keyword research, rank tracking, and content analysis could serve as icing on the cake, further supporting your link-building efforts.
Every tool comes with its share of benefits and drawbacks. Some might be feature-rich but could put a strain on your budget. Others might be user-friendly but lacking in certain features. The key is finding a balance that satisfies your requirements.
For instance, a tool with a comprehensive database of high-quality websites might seem expensive initially but could prove to be a valuable investment in the long run by streamlining your backlink generation process.
On the contrary, a tool that's easy to navigate but lacks some advanced features might still be an excellent fit for your link-building strategy.
Don't solely rely on our words; consider what other users have to say about these tools. Explore user reviews and testimonials to understand the tool's strengths and weaknesses from those who've used it before.
User reviews are valuable insights into user experience, customer support quality, and overall satisfaction with the software. Remember to look for reviews from users with similar needs and goals for an accurate understanding. And, of course, trying a free trial or demo is always a good idea!
Selecting the appropriate link-building tool can significantly impact your SEO outcomes. Hence, consider your specific objectives, budget, and needs carefully, and cross-verify user reviews and testimonials before making a decision.
With our top 10 link-building prodigies lined up, let's dust off some tips for effective usage:
Remember, just like the perfect cup of coffee, link building requires time, patience, and a keen eye.
So, there you have it – a red-carpet walkthrough of the top 10 link-building virtuosos ready to supercharge your SEO game. Remember, when picking your sidekick, consider your unique needs, prioritize quality over quantity, and pledge unwavering commitment to the process.
With the right software and strategy in your arsenal, your website will magnetize high-quality backlinks faster than you can say "SEO," driving your rankings and traffic through the roof!