20 min read

The Essential Arsenal: 10 Best Link Building Tools for Boosting Your Website Quality

Dmytro Tsybuliak Co-Founder
Dmytro Tsybuliak
top link building tools

Has your email inbox morphed into a graveyard of unanswered link request pleas, leaving you feeling like a ghosted Romeo on a dating app? Then you better buckle up because we're turning that page today!

An arsenal of tools with the inscription "Get your tools ready"

The link-building landscape is undergoing a metamorphosis, and software is the catalyst. Count yourselves lucky as we've dug into the trenches and unearthed the top 10 link nurturing platforms you need in your SEO toolkit.

Ready to elevate your link-building prowess to stratospheric levels? Strap in; we're ready for takeoff!

Demystifying the Significance of Link Building

Before we set our coordinates for the software galaxy, let's ground ourselves with the why's of link building.

As you already know, in the world of SEO, backlinks play an essential role. When you secure high-quality external links, it's like signaling to Google that your website is a trusted and reliable source of information. But it doesn't stop there. Having the right mix of links can also drive referral traffic to your site and increase your brand visibility.

Hence, it's no mystery why link-building forms the lifeblood of a victorious SEO campaign.

Although link building isn't exactly fresh out of the SEO oven, its essence traces back to the dawn of the digital age. The main principle here is quite straightforward - if numerous sites consider your content valuable enough to link to, then your website must indeed be a reservoir of useful information.

This age-old principle has retained its shine, keeping link building firmly seated on the SEO strategy throne.

Decoding Link Building

We’re talking about the art and science of amassing external links that guide users back to your website. Imagine these backlinks as little thumbs up from the global digital community. The more quality nods of approval you get, the higher your chances of standing out in the crowded search engine space.

List of stages of the link building process

Backlink acquisition is an art with many shades. Different SEO experts prefer different link building tactics. Some endorse guest blogging, while others are experts at fixing broken links or are adept at resource link building. Each strategy has its own advantages and disadvantages, and the most suitable mix depends on your specific SEO goals and resources. That’s how it works.

Key Considerations When Selecting Link Building Tools

Link building is a crucial element of SEO. With the right tools at your disposal, the process becomes more efficient and effective. However, with so many options available, choosing the most suitable one can be quite challenging.

Don’t sweat it, we know just enough to guide your choice with key factors you should take into account:

  • User-friendliness: The software should be user-friendly and easy to navigate. It should have an intuitive interface that feels natural and straightforward to use. You don't want to waste time struggling with a complex system that makes even simple tasks feel overwhelming. Look for software that offers a clear and effortless dashboard, welcoming users with a smooth learning curve;
  • Compatibility with Other SEO Tools: Your existing SEO tools are like trusted companions in your digital journey. When choosing a link-building suite, ensure it integrates seamlessly with your current tools such as Google Analytics, SEMrush, or Ahrefs. This compatibility ensures a harmonious workflow and allows you to leverage the full potential of your SEO arsenal. It's all about creating a symphony of productivity;
  • Reporting and Analytics Capabilities: Link cultivation requires continuous monitoring and assessment of your campaign's performance. Look for a software suite that provides robust reporting and analytics capabilities. Detailed reports and insights into link growth, website rankings, and traffic patterns will empower you to make informed decisions and optimize your link-building strategies effectively. Real-time data and analytics are the backbone of successful link-building campaigns.

As Danny Sullivan, a renowned SEO expert, once said, 

"Measure everything of significance. Nothing that can be measured is inconsequential."

Real-time reporting is the cherry on top, letting you witness the magic of your link-building efforts unfold in real time.

Lastly, let's talk about the elephant in the room: cost.

While there are numerous free link-building tools at your disposal, remember that quality often comes at a price. Ensure the tool fits snugly into your budget and offers readily available support for those occasional hiccups. Opt for software that allows you a test drive with a free trial period so you can be sure it's the perfect fit before you fully commit.

Key Considerations When Selecting LInk-Building Tools

By weaving in these considerations, you can secure the best link cultivation suite for your unique needs, turbocharging your SEO journey.

The Crème de la Crème: 10 Top-notch Link Cultivation Software Suites

Link cultivation forms the cornerstone of SEO, and the right toolkit can make this complex task a walk in the park. In this piece, we're shining a spotlight on the top 10 link cultivation software suites designed to strengthen your link profile and catapult your website's search engine standing.

As the iconic SEO guru Bruce Clay once quipped, 

"Successful SEO is not about tricking Google. It's about partnering with Google to provide the best search results for Google's users."

And these tools are here to be your partners in this endeavor. So, without further ado, we are introducing the top 10 link-building software suites.

Ahrefs: Your Versatile SEO Wingman

In our arsenal of SEO tools, Ahrefs holds a prominent place. It serves us as an all-in-one SEO tool, presenting a myriad of features, all designed to make our SEO efforts more targeted and effective. Link-building, a critical aspect of SEO, becomes much more manageable with Ahrefs by our side, given its extensive database of over 16 trillion known links.

With a colossal database of over 16 trillion known links, Ahrefs turns into our goldmine for discovering potential backlink prospects.

This repository is a goldmine for us when we are on the lookout for potential link opportunities. It assists us in conducting comprehensive competitive analyses, and subsequently, in benchmarking our progress.

We particularly enjoy utilizing Ahrefs’ feature that allows us to delve into the most linked-to pages on any website. This has proven to be an invaluable resource in our work.

Ahrefs tool for SEO

By identifying which pages are attracting the most links, we can develop a sharper understanding of what content resonates with our target audience, thereby guiding us toward high-potential link-building opportunities. This sort of data-driven approach aligns perfectly with SEO expert Rand Fishkin’s assertion that the best SEOs are always deeply engrossed in data.

The time-efficient outreach blueprints from Ahrefs let us streamline our communication endeavors and concentrate on strategic tasks.

Moreover, Ahrefs also offers robust outreach capabilities, including time-saving templates that significantly streamline our communication efforts. Its user-friendly dashboard simplifies the management of our SEO campaigns, enabling us to keep an eye on various metrics and make data-driven decisions more efficiently.

Now, we’re about to throw a monkey wrench in the works because there are a few limitations to mention: 

  • For example, its extensive features and depth of data can be somewhat overwhelming for beginners or those with less technical know-how;
  • Plus, while its data is impressively broad, it's not always the most up-to-date. Search engines are constantly crawling and indexing new pages, and there can sometimes be a delay before this new data is reflected in Ahrefs. So keep that in mind.

That said, the wealth of insights Ahrefs provides and its sheer versatility make it an indispensable part of our SEO toolkit. It's a powerful tool that, when used to its fullest potential, can yield a significant ROI in our SEO endeavors.

Hunter.io: The Ultimate Contact Finder

As professionals in link-building, we appreciate the effectiveness of Hunter.io. One of the ways we use this tool is by feeding it domains of interest, from which it fetches us a list of email addresses associated with that domain.

It also provides us with the sources of the email addresses it finds, which we have found invaluable in ascertaining the validity of the addresses. 

Hunter.io home page

In fact, its robust validation algorithm is helping us separate the wheat from the chaff, ensuring we aren't wasting time on dead leads.

Thousands of organizations globally, from budding startups to Fortune 500 firms, rely on Hunter.io to streamline their outreach and connect with crucial contacts.

While we generally enjoy using Hunter.io, it might not always be able to find every email address associated with a domain, particularly if the addresses are not publicly available.

However, with over 200 million email addresses indexed in its database, Hunter.io offers a rich reserve of potential leads for us to investigate and engage. That said, with a 97% success rate, Hunter.io is our go-to tool for email hunting, despite its occasional shortcomings.

SimilarWeb: The Digital Market Explorer

We rely on SimilarWeb to understand not only our performance but also our competitors'. One of the most practical ways we utilize this tool is to gain insights into the referral traffic of competitor websites. It helps us identify where they are getting their traffic from, allowing us to discover potential opportunities for collaboration or new platforms to target. 

“SimilarWeb is our secret weapon for understanding the digital battlefield.”

BTW, it's also a fantastic assistant if you need to get an overview of the market and identify emerging trends to capitalize on.

The Must-Have Platform to Win Your Market Online

SimilarWeb holds data on over 190 countries, making it a truly international resource for comprehending digital market trends and competition.

SimilarWeb provides precise estimates of website traffic and engagement metrics, empowering us with trustworthy information. Sometimes, it may not provide the granular level of data we want, like demographic breakdowns within certain traffic sources. However, as a tool to get a broad perspective of digital market trends, it's simply unparalleled.

So go grab it and use it where you need it.

Snov.io: The Persistent Outreach Maestro

In our outreach campaigns, Snov.io is a lifesaver. Besides helping verify email addresses, it’s also a tremendous help in crafting personalized email campaigns. We love how it enables us to automate follow-ups based on recipient behavior, such as if they opened an email or clicked a link. It's a significant time saver and ensures we're always engaging with our audience.

Snov.io promises an impressive 97% email deliverability rate, ensuring our crafted messages land in the intended inboxes.

On the downside, just like Ahrefs, Snov.io does have a steep learning curve due to its extensive features. It can be a bit complex to navigate initially, especially for those who aren't tech-savvy. However, the learning time is well worth the rewards in the form of efficient, automated outreach campaigns.

Snov.io home page

A global user base exceeding 100,000 users attests to Snov.io's reliability as a favored tool for numerous professionals and businesses aiming to perfect their outreach.

Link Detective: The Link Profile Investigator

Link Detective is another wizard that's integral to our strategy. We often use it to scrutinize our backlinks, classify them, and identify the ones bringing the most value. It’s especially helpful when we need to clean up our link profile as it can spot potentially harmful links that could damage our SEO efforts.

Link Detective's rigorous scrutiny of our backlinks unravels their true nature and identifies the most valuable links for our SEO initiatives. It's akin to having a powerful microscope to investigate link quality and impact.

While it's a fantastic tool for assessing backlink health, it does have one drawback. LD doesn’t help you generate new backlinks — it's more of an analytics ninja. However, we leverage its ability to analyze our competitors' backlink profiles, which allows us to identify new potential link-building opportunities.

Note that Link Detective has analyzed over 100 billion backlinks to date, providing a rich repository of data for SEO professionals.

Mailtrack: The Email Stalker (But in a Good Way!)

In the realm of email communication, Mailtrack has proven to be a trusty aide. At least, for us. It saves you from the uncertainty of wondering if your emails have been opened or ignored. So you always know what the deal is.

Plus, its ability to notify you in real time when your email is opened is an outstanding feature that we can't do without. It's incredibly helpful in timing follow-ups and gauging recipient interest.

Mailtrack website home page

Digital marketers just adore Mailtrack and around 25% of small to medium businesses incorporate it into their outreach strategies.

Users report a 47% increase in email open rates and a 14% rise in click-through rates after integrating Mailtrack into their marketing campaigns. It works!

Like any tool with tracking capabilities, there's a thin line between useful and invasive. While it's tempting to monitor every email interaction, we always strive to respect privacy and use this power judiciously.

A-parser: The Data Harvesting Powerhouse

A-parser is like our gold miner, sifting through data to find valuable information. Its ability to scrape search engine results for keyword data has been particularly useful for us. It's helped us unearth what keywords our competitors are ranking for and pinpoint potential areas we can focus on.

A-parser SEO tool

That said, we don't use A-parser as frequently as the other tools due to its complexity.

Around 35% of SEO agencies globally take advantage of A-parser's capabilities due to its ability to extract a myriad of data points from webpages, which has led to a 30% increase in efficiency for data analysis tasks among its user base.

It's a bit of a wild horse, and taming it can take time. However, we believe that for some experts, A-parser is definitely a digital Swiss Army Knife.

A-parser SEO multi-tool

Even though it has plenty of advanced features and requires a solid understanding of SEO and data analysis (to get the most out of it), once you get the hang of it, it can provide deep insights that can dramatically inform your SEO strategy.

In the spirit of Bruce Clay's words, we recommend integrating these tools into your core SEO strategy right now. Remember, "SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked."

Serpstat: The All-in-One SEO Maestro

Serpstat is a heavyweight player in the SEO toolkit world, providing solutions for keyword exploration, website analysis, and, most notably, link building. Its standout feature is the Backlink Checker, an analytics tool that allows you to easily keep tabs on how your backlink profile changes over time, recognize your most successful pages, and break down your rivals' link-building strategies.

With this tool, you can discover top-notch backlinks from your competitors, unravel the shared and distinct sources of backlinks for both your website and your competitors', and thoroughly examine them. Plus, you can also uncover inferior backlinks that have the potential to result in penalties from search engines.

Serpstat shines with its unique "Missing Keywords" module, which can be compared to an MRI machine for your SEO. It contrasts your keyword profile to your competitors', highlighting opportunities for keyword inclusion you might have overlooked. In the ever-evolving SEO landscape, Serpstat is a reliable ally, ensuring you're always ahead of the curve.

Serpstat SEO Tool

Here are a few facts about Serpstat:

  • Serpstat, as a well-respected solution in the SEO domain, commands a significant market share, with about 40% of SEO professionals using it regularly;
  • Its wide array of SEO features aids users in boosting their organic traffic by an average of 25% and enhances their website's ranking positions by approximately 18% (compared to those not using such advanced SEO platforms).

Moz Pro: The Prodigy of the SEO World

Moz Pro is no stranger to the SEO community. And for a good reason! Its link explorer function can help you uncover invaluable link prospects, keep tabs on link metrics, and safeguard the health of your link profile.

Moz Pro (an all-in-one ) SEO software website

Coupled with a site audit feature and an accessible dashboard, Moz Pro is a trusty companion and an indispensable SEO tool.

About 38% of SEO professionals are active users of Moz Pro. Utilizing this software has shown to enhance domain authority by an average of 23% and backlink profiles by approximately 34%.

Moz Pro differentiates itself with its innovative "Spam Score" metric. In the words of the legendary SEO guru Matt Cutts, 

"The objective is not to 'make your links appear natural'; the objective is that your links are natural."

With this feature, you can quickly identify and weed out potentially damaging links in your backlink profile, ensuring your link profile stays robust and search engine-friendly.

A couple of interesting numerical facts about Moz Pro:

  • Moz Pro boasts an expansive catalog of over 40 trillion links, enabling exhaustive backlink scrutiny and research;
  • Moz Pro enjoys the loyalty of over 40,000 active users globally, underscoring its ubiquitous acceptance and reliance among SEO savants.

Majestic SEO: The Giant of Link Indexing

With the world's largest link index database under its belt, Majestic SEO is a mighty contender in the link cultivation realm. Its robust features, including link prospecting, backlink analysis, and audience insights, offer a comprehensive toolkit to craft a robust link profile.

Majestic SEO service

Among its standout features is the "Link Context," offering a microscopic view of the context in which a link appears on a website. This insight is instrumental in evaluating the worthiness of a link, giving you a more informed decision-making capability.

Majestic SEO, known for its specialty in backlink analysis, is employed by nearly 33% of SEO professionals globally.

This powerhouse in the link intelligence field helps users discover, track, and analyze their backlink data, resulting in an average improvement of 24% in the quality of backlinks and a 28% growth in website visibility on the Internet.

A couple of eye-catching facts about Majestic SEO:

  • Majestic SEO has crawled and cataloged over 8 trillion URLs, providing an ocean of link data for SEO practitioners to harness.
  • The platform's link index spans over 190 countries, ensuring a global purview and the ability to analyze link profiles from diverse regions.

All in all, using the right tools can dramatically improve both the efficacy and efficiency of your link-building efforts. Each solution above can bring its own set of unique capabilities and strengths to your SEO, so it's essential to choose those that align with your specific needs.

Top 10 Link Building Tools

Link Building Marvels: Honorable Mentions

Now it's time to shine a spotlight on a few more extraordinary link-building tools that deserve their moment in the limelight. These tools might not have made it into the top 10, but they possess unique abilities that can elevate your link-building game to new heights.

So, without further ado, let's explore these unsung heroes.

BuzzStream: Your Outreach and Relationship Management Hero

BuzzStream comes loaded with outreach and relationship management capabilities designed to streamline your link cultivation efforts. Its nifty features include email outreach templates, a contact database management system, and campaign tracking, alongside seamless integration with your other SEO gadgets.

BuzzStream's superhero ability is to instantly uncover contact information for websites you've set your sights on for outreach. Like a time-saving fairy godmother, it'll spare you the effort, giving you more time to craft your winning outreach messages.

GSA Search Engine Ranker: The Automatic Outreach Magician

GSA Search Engine Ranker automates the laborious process of link cultivation through forum posting, blog commenting, and other outreach routes. However, beware that while it may provide quick and easy backlinks, these could be of lower quality.

As SEO expert Neil Patel advises, "SEO is not about getting any visitors to the site. You want to attract people who need what you have to offer." So remember, use this magician's wand cautiously and only for specific purposes, because low-quality backlinks can dent your site's SEO health.

LinkAssistant: The Outreach Management Star

LinkAssistant shines in the realm of outreach management. This star performer empowers you to spot and reach out to potential link prospects while overseeing your campaigns from inception to completion. It also boasts advanced reporting and analytics tools to keep you updated on your SEO crusade.

A unique feature of LinkAssistant is its ability to auto-fill contact forms on websites, acting like your personal assistant and saving you precious time in your outreach endeavors.

Ninja Outreach: Influencer Marketing Ninja

Ninja Outreach is a stealthy and efficient outreach and influencer marketing tool, aiding you to build high-quality links through diverse outreach strategies, such as guest posting and broken link building. Its user-friendly interface and integration with other marketing tools make it an absolute steal.

What sets Ninja Outreach apart is its power to auto-discover contact information for websites and influencers. This not only saves you time but also empowers you to focus your energy on crafting compelling outreach messages.

Pitchbox: The All-in-One Outreach Maestro

Pitchbox is a complete outreach and influencer marketing instrument that helps you mastermind your entire link cultivation campaign. It comes packed with email outreach templates, relationship-building tools, and a user-friendly dashboard, not forgetting integration with other tools for a more unified SEO approach.

The tool's signature feature is its capacity to auto-discover contact information for websites and influencers, carving out more time for you to invest in other crucial aspects of your outreach campaigns.

ScrapeBox: The Jack of All Trades

ScrapeBox is a multi-faceted tool, offering a plethora of SEO capabilities, including link cultivation. It equips you to unearth link opportunities, scrutinize backlink profiles, and automate your outreach hustle. Though it may not win awards for user-friendliness, it can prove effective when handled correctly.

Remember, automated outreach campaigns can be viewed as spammy by some webmasters, so handle this tool with caution. After all, as SEO expert Brad Geddes reminds us, "SEO is not something you do anymore. It's what happens when you do everything else right."

Rolling Out the Red Carpet for Top-Notch Link Building Assistants

Link building, or as we often like to call it, the heart and soul of any SEO strategy, is becoming an increasingly intricate puzzle. Creating a nest of high-quality backlinks feels extremely challenging, especially with a large number of competitors. However, there are numerous link-building sidekicks at your disposal, ready to declutter the process and take you one step closer to the coveted number one rank.

First-class link building assistants

Feature Analysis: Understanding the Offerings

Every tool in the market brings link building capabilities to the table, but they vary in their unique features and levels of functionality. For instance, some might be excellent for managing outreach, while others shine in breaking down backlink profiles. It's crucial to align the tool's strengths with your objectives.

If your focus is on guest posting, a tool with a vast database of websites accepting guest posts would be an excellent choice. On the other hand, if you want to delve into your competitors' backlink profiles, go for a tool with strong backlink analysis features.

Additional features like keyword research, rank tracking, and content analysis could serve as icing on the cake, further supporting your link-building efforts.

Weighing the Pros and Cons

Every tool comes with its share of benefits and drawbacks. Some might be feature-rich but could put a strain on your budget. Others might be user-friendly but lacking in certain features. The key is finding a balance that satisfies your requirements.

For instance, a tool with a comprehensive database of high-quality websites might seem expensive initially but could prove to be a valuable investment in the long run by streamlining your backlink generation process.

On the contrary, a tool that's easy to navigate but lacks some advanced features might still be an excellent fit for your link-building strategy.

Looking at User Feedback

Don't solely rely on our words; consider what other users have to say about these tools. Explore user reviews and testimonials to understand the tool's strengths and weaknesses from those who've used it before.

User reviews are valuable insights into user experience, customer support quality, and overall satisfaction with the software. Remember to look for reviews from users with similar needs and goals for an accurate understanding. And, of course, trying a free trial or demo is always a good idea!

Selecting the appropriate link-building tool can significantly impact your SEO outcomes. Hence, consider your specific objectives, budget, and needs carefully, and cross-verify user reviews and testimonials before making a decision.

Link Building Masterclass: Making the Most of Your Tools

With our top 10 link-building prodigies lined up, let's dust off some tips for effective usage:

Link-building Tips

Remember, just like the perfect cup of coffee, link building requires time, patience, and a keen eye.

Crowning the Best Link Building Assistant for Your Needs

So, there you have it – a red-carpet walkthrough of the top 10 link-building virtuosos ready to supercharge your SEO game. Remember, when picking your sidekick, consider your unique needs, prioritize quality over quantity, and pledge unwavering commitment to the process.

With the right software and strategy in your arsenal, your website will magnetize high-quality backlinks faster than you can say "SEO," driving your rankings and traffic through the roof!






Get a sample of high-quality backlinks for your project

It is absolutely free of charge!