Which AI chatbot sends the most referral traffic?

ChatGPT is the one that sends the most referral traffic - 83% according to Ahrefs, followed by Perplexity (10%), Copilot (4%), and others, like Gemini, Claude, or Mistral (3%). So if you’re optimizing your SEO strategy for AI visibility, ChatGPT is the one to target.

Are links and mentions enough to get cited in AI search results?

As in SEO, backlinks and mentions are just one part of the AIO/GEO/LLMA/AEO puzzle. Other things that help boost your visibility include: building topical authority with deep content, creating assets that show expertise and trust, keeping content fresh, using structured data, and improving user experience. Without these, your content won’t rank - and without ranking, you’re less likely to appear in AI search results.