Client Overview
Precoro is an agentic procurement and spend centralization platform that helps mid-sized businesses centralize purchasing, automate approval workflows, and gain better control over company spending.
To strengthen its organic visibility, Precoro partnered with Editorial.Link to build a high-quality backlink profile designed to improve rankings for commercially important search terms.
💡 Key takeaway: Instead of chasing overall keyword growth, the campaign focused on moving high-value keywords into Google's top three positions, where the majority of organic clicks are earned.
Our Approach
We began by analyzing Precoro's competitors to identify high-quality link opportunities within the procurement and SaaS space.
The campaign started with relevant niche websites to establish a strong foundation before expanding to larger, higher-authority publications. Throughout the project, the priority remained the same: earning relevant editorial links capable of improving rankings rather than simply increasing backlink volume.
Results
✅ 489 editorial backlinks acquired from relevant websites.
✅ Domain Rating increased from 52 to 66.
✅ Monthly organic traffic grew from 14,372 to 48,954, representing a 241% increase.
✅ Top-three keyword rankings increased nearly tenfold, from 159 to 1,570, improving visibility for the searches that generate the highest share of organic clicks.
Outcome
Over 20 months, Precoro significantly strengthened its organic search presence through a consistent, relevance-first link-building strategy. The combination of higher-authority backlinks, stronger rankings for commercially valuable keywords, and nearly triple the organic traffic created lasting search visibility that continues to support the company's growth.
