18 min read

Link Building with ChatGPT: Optimizing Strategies for Success

Dmytro Tsybuliak
ChatGPT Link Building

ChatGPT is an advanced chatbot that excels in interpreting user questions, participating in meaningful conversations, and crafting strikingly human-like responses.

For every webmaster, the ultimate goal is to climb to the top of the SERPs, attract more visitors, and enhance revenue. While this sounds simple in theory, the reality is usually more complex. Especially if you’re a small business.

Achieving success demands a significant investment of energy, time, and human resources. However, there's a silver lining: the ongoing advancements in AI and ML are bringing forth a range of innovative and practical tools.

One such tool is ChatGPT.

In this article, we will explore why it has become a buzzword in the link building community, and how it’s gradually transforming the SEO landscape.

What is ChatGPT?

Created by OpenAI, ChatGPT is a sophisticated language model that is adept at processing extensive data sets and even has predictive capabilities. It can streamline the process of link building, enabling you to complete tasks more rapidly and efficiently.

ChatGPT stands out for its ability to produce in-depth responses while considering past interactions with users. To get the most precise and thorough answers, it's crucial to phrase your queries to the AI bot clearly and understandably.

You can use the chatbot across various phases of the link building process, from analyzing competitors and creating content to identifying pertinent keywords, locating potential link-hosting websites, and connecting with influencers.

Note: A major advantage of GPT is that many of its features are available at no cost in its 3.5 version. However, the more sophisticated paid version, 4.0, offers enhanced functionality and deeper support throughout your link building journey.

How ChatGPT Can Enhance Your Link Building Efforts

One of the most celebrated applications of ChatGPT lies in its ability to generate ideas. Imagine it as a brainstorming partner, ready to assist you in conjuring up fresh blog post topics, crafting unique keywords, or rephrasing awkward sentences. With ChatGPT, the days of wasting time on idea generation are over.

We have been utilizing ChatGPT to elevate our link building strategies, particularly in areas such as keyword and competitor research, as well as optimizing anchor texts and outreach emails.

Moreover, ChatGPT lends its capabilities to many other processes in link building. Below is a comprehensive list of its applications:

  • Content creation;
  • Keyword research;
  • Competitor analysis;
  • Anchor text optimization;
  • Outreach email optimization;
  • Response management;
  • Collaborating with influencers;
  • Broken link building;
  • Identifying resource pages;
  • Finding relevant online communities;
  • Finding industry events;
  • Finding podcasts;
  • Guest post pitching;
  • Advanced tracking and reporting;
  • Identifying interview opportunities.

Exploring ChatGPT for link-building reveals transformative tactics, as highlighted by Mykolas Bartkus on LinkedIn. His approach harnesses ChatGPT's capabilities to streamline link insertion, redefining efficiency in SEO practices.

Benefits of Using ChatGPT in Link Building

We value ChatGPT primarily for its speed, which doubles our chances of identifying link-building opportunities and securing high-quality backlinks. If you “feed” it the right queries, you can expect to efficiently streamline and accelerate the entire process.

Furthermore, ChatGPT can also lead to cost savings, potentially reducing expenses that might otherwise be spent on content creation or hiring professional link builders. However, this doesn't eliminate the need for human specialists on your team.

Nevertheless, the tool can significantly boost your team's productivity and lead to long-term financial savings.

How to Use ChatGPT to Build Links

Using ChatGPT is straightforward:

The process is akin to interacting with standard chatbots on commercial websites. Similarly, here you can formulate and enter an link building query in your natural language into the chat interface.

ChatGPT's intuitive design renders it an easily navigable resource for SEO and link building specialists, regardless of their experience level, ensuring a smooth and efficient process for gathering pertinent information and advice.

Link building definition generated by ChatGPT in simple words

In the screenshot above, we posed the question: "What is link building?" Alternatively, you can rephrase this prompt as a command: "Tell me about link building."

Once the query is inputted, ChatGPT will generate a relevant response. If the initial answer doesn't fully meet your needs, you have the option to ask follow-up questions for more in-depth detail and elaboration.

Moreover, for your convenience, you can request that ChatGPT format the response in a particular way. For example, you might want it to include a bullet list or consider specific details, organize the information in a table, make the text more straightforward or stylistic, etc.:

List of the top 10 link building sites generated by ChatGPT.

As you can see, using ChatGPT doesn't require any technical knowledge or skills. Feel free to experiment with different queries to obtain the most accurate and helpful answers.

Top 10 Ways to Use ChatGPT for Backlink Creation

Now that you're aware of the advantages of using ChatGPT in link building, let's delve deeper into how this AI-based assistant can be leveraged for building links.

1. Content Creation

ChatGPT can assist you in independently writing or editing content for blog articles or specific website sections. It can also be tasked with composing reviews, press releases, testimonials, and other content types that resonate with your target audience (TA). All it requires is a clear prompt from you.

Moreover, this AI-based tool can swiftly generate titles or headings for your article, along with meta descriptions, tags, and everything else needed for content ranking and conversion.

Example of 2 meta descriptions generated by ChatGPT for a blog about link building

However, remember that ChatGPT is primarily designed to aid in idea generation and time-saving, allowing you to focus on strategic aspects of link building and simplifying content creation routines. Final editing and quality assurance still rest in your hands, ensuring your content's quality, relevance, and value.

Begin by taking the following steps:

  • Pinpoint Themes and Formats: Determine which types of content engage your target audience (TA) the most. This could include blog articles, product evaluations, case studies, detailed reports, presentations, focused studies, or informative whitepapers;
  • Generate Ideas: After deciding on the themes and formats, use ChatGPT to generate a collection of pertinent ideas or concept outlines;
  • Tailor and Perfect the Content: Once you have the content, fine-tune it to make sure it resonates with your unique style and meets the interests of your TA;
  • Publish and Promote: Make it a habit to regularly update your website with this content and actively promote it across your various marketing platforms.

Note: This tactic also works perfectly for guest post pitching, i.e., creating content for various sites in your niche in exchange for backlinks. By leveraging ChatGPT in this manner, you can efficiently produce high-quality, targeted content, thereby enhancing your backlink profile and overall SEO strategy.

2. Keyword Research

Regarding the generation of ideas, especially for thorough keyword research in effective link building, GPT stands unparalleled. This tool excels in identifying the most pertinent and valuable keywords specific to your niche. A common hurdle in keyword research is often the lack of innovative ideas, which GPT effectively addresses.

While human ingenuity is unparalleled, generating specific ideas on the spot can be a hurdle. GPT, however, faces no such issues. With a clear query, it can produce surprisingly creative ideas that you might not come up with independently. This allows you to compile a complete list of proper keywords for your link building campaigns faster.

Remember to validate all the suggested keywords with specialized SEO tools. Despite being an excellent starting point, ChatGPT doesn't comprehend whether the suggested keywords have adequate search volumes or how (and if) they rank in search engines. Thus, you'll still need to conduct keyword research manually.

Starting steps:

  • Brainstorming Topics: Start by reflecting on the most pertinent subjects within your field, drawing from your expertise. This method aids in grouping associated keywords into distinct thematic categories also known as “topic buckets”;
  • Expanding Keyword Lists: Use ChatGPT to expand your list of potential keywords and phrases that are important to rank for in the SERPs within the topic buckets you've created;
  • User-Centric Approach: Concentrate on understanding the goals and needs of your TA. Evaluate the level of competition and the frequency of searches for your chosen keywords by utilizing tools like SEMrush, Ahrefs, Google Search Console, Moz, and Majestic, among others;
  • Formulate a Final List: Develop your final list of keywords and prioritize based on relevance, search volume, and competition.

By following these steps, you can effectively use ChatGPT to enhance your keyword strategy, paving the way for a more targeted and successful link building campaign.

Note: Ensure you have a mix of head (shorter) terms and long-tail keyword phrases for better targeting. Also, consider your website’s authority when selecting keywords. For smaller businesses, opt for keywords with lower competition to stand a better chance of ranking.

3. Competitor Analysis

In reality, you cannot conduct competitor analysis directly using ChatGPT. What you can do is utilize it to identify leading companies and subsequently pinpoint competitor websites. This strategy can provide a foundational understanding of your competitive landscape, essential for refining your link building efforts.

List the top 10 commercial sites in the SaaS industry

Next, find an appropriate SEO tool, like Semrush’s Market Explorer, to pinpoint websites that link to the ones identified by ChatGPT. They might also be inclined to link back to you, given their existing interest in the niche.

Also, here’s what you should try to do on your own:

  • Analyze Competitor Blogs: Ascertain the topics that your competitors frequently cover in their blogs;
  • Competitor Web Page Keyword Analysis: Identify the keywords for which specific pages on competitors' websites rank. This approach is useful when you need to assess performance for a limited number of pages without relying on paid services;
  • Comparative Site Analysis: Examine how your website stacks up against competitors. This will help you pinpoint weaknesses in your link building strategy and develop a more effective one, enhancing your search engine rankings.

4. Anchor Text Optimization

Anchor text refers to the clickable words or phrases displayed as hyperlinks on a web page. When used effectively, anchor text signals to search engines what your page is about, assisting in achieving a higher ranking in the SERP.

ChatGPT can assist in creating natural and relevant anchor texts for your backlinks, enhancing your site's SEO performance while avoiding potential penalties from Google.

ChatGPT can assist in creating natural and relevant anchor texts for your backlinks

Anchor text should be relevant to the content on the linked page. Using generic terms like "click here" or "learn more" provides little context for search engines and users. Instead, opt for descriptive text that accurately reflects the topic of the linked page.

Here are the steps to optimize your backlinks:

  • Analyze Existing Backlinks: Scrutinize your current backlinks to identify any that are overloaded with keywords in their anchor texts;
  • Create Anchor Texts: Use ChatGPT to develop anchor text options that are both natural-sounding and contextually fitting;
  • Communicate with Website Owners: Where necessary, get in touch with the owners of the sites linking to you to request updates to the anchor texts;
  • Mix Up Anchor Texts in Future Strategies: In your continuous link-building activities, strive to employ a diverse range of anchor texts. This mix should include brand names, relevant keywords, and phrases that flow naturally.

Additional tips:

  • Avoid Repetition: Repeated use of the same anchor text can appear spammy to search engines. Vary the anchor text for each link while maintaining relevance;
  • Keep it Concise: Lengthy anchor texts can seem unnatural and spam-like. Aim for a few words or a short phrase;
  • Analyze Anchor Text Distribution: Utilize tools like Ahrefs Site Explorer, Moz Link Explorer, or SEMrush to analyze your anchor text distribution. This helps identify any cases of over-optimization or unnatural usage;
  • Mind Regular Audits: Conduct regular anchor text audits and monitor your progress over time to ensure your efforts in optimizing anchor texts are paying off.

With these strategies and tips, you can effectively optimize your anchor texts, thus contributing significantly to your website's SEO and link building success. ChatGPT can be a valuable ally in this process, providing suggestions and insights for more effective anchor text usage.

5. Outreach Emails and Managing Responses

Link building often requires crafting numerous outreach emails, a skill that can be challenging for some. Although ChatGPT isn't specialized in email marketing, it can effectively produce a variety of neatly organized email templates to aid in your outreach initiatives.

an outreach email template, generated by ChatGPT, asking Jane Smith for a link back to a website about SaaS

Utilize the AI tool to create personalized email templates for different types of potential clients. This strategy can significantly increase your chances of acquiring valuable backlinks. Be as specific as possible in your prompts to achieve the best results and don’t hesitate to indicate important details (without being overly wordy).

To optimize your communication through ChatGPT, consider these steps:

  • Classify Your Prospective Clients: Sort your potential clients based on their importance, influence, and how closely they align with your business objectives;
  • Create Tailored Email Templates: Utilize ChatGPT to design customized email templates for each identified client category. Make sure these templates are captivating and compelling;
  • Systematize Email Replies: Set up a dedicated folder in your email to systematically store responses from your outreach efforts;
  • Customize Emails Pre-Sending: Conduct in-depth research on each potential client before sending out emails. Personalize your messages by including their names or mentioning their latest projects;
  • Optimize Responses: Analyze the replies you get and employ ChatGPT to formulate suitable responses. Modify these as necessary to directly address each client's specific concerns or inquiries;
  • Boost Conversion Rates: Keep track of the outcomes and continually refine how you manage responses to heighten the rate of conversions.

Note: Double-check your email for important information before sending it to avoid missing any crucial details.

6. Relevant Websites

Finding relevant websites for link placements is crucial for any link building strategy. ChatGPT enables you to expedite this process: simply input a prompt for a list of blogs related to your niche - and receive results within seconds.

list of 6 reputable blogs relevant to SEO industry

Note: Sometimes GPT might provide less accurate or even erroneous information. Thus, always manually review each website before pitching.

7. Broken Link Building

Identifying inactive or broken links on relevant websites and proposing your own content as a replacement is a proven technique in link building. The process starts with pinpointing websites that align with your niche, followed by a thorough search for broken links. When these are found, it's your opportunity to propose your content as a replacement to the site owners. ChatGPT can be particularly useful for crafting persuasive outreach emails in these instances.

Moreover, it's beneficial to target non-commercial sites in your niche and initiate contact with their owners. Although ChatGPT cannot directly substitute broken links with your own, it can provide critical guidance in finding these potential link-building opportunities.

Here’s your step-by-step guide:

  • Locate Broken Links: Use broken-link-checking tools to find inactive links on websites related to your niche. This step is essential in identifying potential spots where your content could be valuable.
  • Understand the Original Content: Analyze the original content that the broken links were connected to. Understanding the topic and style of this content is crucial to ensure that your replacement material is relevant and fitting.
  • Craft Appropriate Content: Use ChatGPT to generate high-quality content tailored to the theme and format of the broken links you've identified. The tool can help in producing content that not only matches the original intent but also adds value to the host website.
  • Engaging with Website Owners: Initiate contact with the owners of the websites, highlighting the broken links you’ve found. Offer your well-crafted content as an appropriate and valuable substitute.

Note that your outreach should be personalized, clearly communicating the mutual benefit of updating their site with your content.

8. Related Communities and Industry Events

Engaging with your target audience is crucial for effective link building. You need to interact frequently, leave feedback, and ensure to reference your website. Being active in industry-specific online communities keeps you visible and helps assert your online presence in front of the right audience.

Utilize ChatGPT to identify relevant communities quickly:

example how GPT generate list of 7 forums relevant to SEO niche

Check each community or forum manually to confirm its suitability. Once verified, you can begin posting your content, commenting on others' posts, and creating new links back to your site.

Relevant Events

Speaking at industry events and conferences can often yield several high-quality backlinks from authoritative sites. Use ChatGPT to compile a list of upcoming or annual events related to your industry:

top 7 annual events related of SEO industry

Note: You can also ask ChatGPT to generate a list of relevant sites that host podcasts in your niche. Participating in podcasts can enhance your authority, though it may not always result in backlinks. Before participating, verify with the host if they publish podcasts on their website and include backlinks to their guests.

9 . Relevant Influencers and Interview Opportunities

Building links through influencer collaboration is an expedited process, and ChatGPT plays a pivotal role in facilitating these valuable connections. By identifying leading figures in your niche and developing tailored communication strategies, you can swiftly extend your reach and secure influential backlinks.

List of 10 SEO influencers by chatGPT

This approach mirrors the personalized nature of your outreach emails, aiming to engage a wider audience and establish links with reputable sources.

Effective strategies for influencer engagement:

  • Find Key Influencers: Employ social media platforms and specialized influencer research tools like BuzzStream, Upfluence, or InfluencerDB to find prominent personalities within your niche;
  • Evaluate the Influence: Scrutinize their content, audience base, and engagement levels to determine how well they resonate with your brand and the potential influence they can wield;
  • Create Tailored Communications: Utilize ChatGPT to draft bespoke messages that propose mutually beneficial collaborations, ensuring they align with the influencer’s content style and audience preferences;
  • Monitor and Improve: Keep track of the outcomes of your collaborations, and continuously refine your methods for future influencer partnerships.

Beyond compiling a list of relevant names, ChatGPT can also ensure these names meet your other criteria. For instance, if working with top industry authorities is beyond your budget, you might use the tool to find micro-influencers in your niche.

Note: Experiment with different approaches and add other criteria. Your results will always depend on the accuracy of your queries and the creativity of your approach. Prepare well and act decisively!

Interview Opportunities

Securing an interview on authoritative platforms can significantly boost your SEO standing. So why not make your search for suitable platforms, where you can offer yourself as an interview guest, simpler and quicker?

Remember, your success always hinges on your industry knowledge depth, and creativity in using the AI tool. The more creative you are in crafting queries, the more effective your link-building strategies will be.

a list of top 5 websites that publish interviews with SEO and link building experts generated by ChatGPT

Note: Be aware of potential limitations and avoid directly copying results from GPT without adapting them to your unique context.

10. Tracking and Reporting

Keep track of your backlink profile's progress and spot any areas that need more attention using ChatGPT. This tool can help create detailed and significant reports on your link-building activities, showcase your achievements, and pinpoint areas for enhancement.

Here’s what you need to do:

  • Establish a Comprehensive Tracking Framework: Set up systems, such as spreadsheets or project management software, to meticulously track the progress of your link building initiatives;
  • Generate Detailed Reports: Use ChatGPT to consistently produce detailed reports on your link building campaign's evolution, focusing on essential metrics like backlink numbers, the authority of the linking sites, and the volume of referral traffic;
  • Ongoing Data Analysis: Regularly evaluate the data you compile to spot emerging trends and identify areas for improvement. This continuous analysis is key to evolving and optimizing your link building strategy.

Drawbacks and Risks of Using ChatGPT in Link Building

While ChatGPT is an advanced tool, it has certain limitations that are important to consider for successful link building and content creation strategies:

  • Potential Inaccuracies: GPT can generate plausible answers, but they should always be double-checked for inaccuracies or misinformation. Especially when conducting niche-specific research.
  • AI Limitations: An AI-based tool cannot fully analyze web pages or replace an expert in SEO and link building.
  • Lack of Unique Ideas: GPT, based on existing data, might not offer truly innovative ideas or solutions, particularly crucial in content creation and associated legal risks. Remember to brainstorm and think independently!
  • Not a Panacea: The AI tool is useful as a supplement to other solutions and expert opinions. It can aid in information gathering or enhancing text readability but should not be used as an all-in-one solution.

Note: Beware that using AI-generated content may conflict with Google's guidelines. To avoid potential penalties, ensure content is edited and enhanced by a human before publication, adding uniqueness and avoiding automatic detection by search engines.


ChatGPT can help with automating your mundane tasks, thereby allocating more time for you to focus on strategic planning and nurturing business relationships. Such a strategy streamlines the entire link building process and plays a significant role in enhancing your website's SEO performance.

This tool can become a game-changer in your link-building endeavors. After all, you can analyze large datasets, identify potential link-building opportunities, and even get tailored strategies based on your specific SEO goals. This means you're not just working harder, but smarter.

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