7 Digital PR Services Helping Brands Win AI Search

Digital PR is the most effective link-building strategy, according to 48.6% of the 500+ SEOs who took part in our link-building survey.

But with the rise of AI search, digital PR is so much more than a link-building engine. It helps businesses build authority and online visibility that are vital for LLM rankings.

So, what are digital PR services?

Digital PR sits at the intersection of traditional public relations, content marketing, and high-level SEO.

PR agencies create newsworthy stories, data-driven reports, and creative campaigns and pitch them to journalists and editors. That’s how they earn you authoritative links and brand mentions that drive organic rankings and build your visibility in AI search.

But how do you find the right partner?

The market is full of options, from hyper-specialized tactical teams to full-service creative agencies. 

To save you time and effort (and potential costly mistakes), I've put together a review of seven of the top digital PR services that are helping brands win.

7 Best Digital PR Services Compared

Here’s a quick comparison of the agencies we'll cover.

1. Editorial.Link

Editorial.Link solves the single biggest pain point in link building: risk.

Our entire model is built on transparency and a 100% pay-for-performance philosophy. No upfront fees, no monthly retainers, and no payment until your links are live.

We're not a full-service creative agency that will build a viral campaign. We are a high-precision tactical partner. Our team — with experts holding 11-14 years of experience — focuses exclusively on one thing: acquiring high-authority, relevant editorial links to drive your SEO strategy.

This focused approach is why we have a perfect 5.0-star rating on Clutch with 75 verified reviews and have delivered results like a 142% organic traffic increase for our client Intellias.

• Strengths: Pay-for-performance, no upfront fees, pre-approval of outrech tartegs, 11+ years average expert experience, avg. link DR 67.
• Industry focus: SaaS, tech, IT, legal, finance, e-commerce.
• Notable clients: PandaDoc, Discover Cars, Belkins, Capital.com, Intellectsoft
• Headquarters: St. Petersburg, FL, USA
• Pricing: Custom

2. Siege Media

If you’re looking for a content-led organic growth powerhouse, Siege Media is a name that comes up constantly.

Their digital PR campaigns use customer-centric content. They use search data to create high-value content assets that earn links and media coverage. And that competitors can't replicate.

They aren't a budget option. However, client reviews consistently state it’s money well spent.

• Strengths: Best-in-class content marketing, deep SEO expertise, proven ROI-focused case studies.
• Industry focus: SaaS, fintech, e-commerce.
• Notable clients: Mentimeter, Zapier, Zoom, Zendesk, Zapier.
• Headquarters: Austin, TX.
• Pricing: Custom (Premium end).

3. Go Fish Digital

Go Fish Digital, founded in 2005, is a full-service digital marketing agency.

Their big differentiator is the heavy promotion of proprietary AI tools, like the Barracuda AI Suite, to accelerate insights and campaign execution.

For Go Fish, digital PR isn't a standalone approach but a component in a broader "marketing flywheel" that includes SEO, paid media, and social media. Each channel complements the others and amplifies the results in all the others.

This integrated approach has earned them numerous awards, including "Best Large SEO Agency" at the US Search Awards.

• Strengths: Fully integrated digital marketing, proprietary AI tools, strong enterprise-level client experience.
• Industry focus: E-commerce, Consumer Services, Technology, Real Estate.
• Notable clients: Uber, Adobe, Wayfair, SimpleTexting, HP. 
• Headquarters: Raleigh, NC.
• Pricing: Projects typically start at $5,000.

4. 5WPR

5WPR is a great example of a large, traditional public relations firm that has successfully adapted to the digital age.

Based in New York, this 300+ person agency bridges the gap between old-school corporate communications and modern digital marketing.

Their case studies showcase they’ve mastered both.

For example, they’ve run a long-term corporate narrative campaign that drove 4.2 billion media impressions for a B2B influencer marketing platform, Influential, and positioned it for acquisition.

At the same time, they can execute a data-driven TikTok campaign for a DTC brand (Built) that results in a 95% increase in direct-to-consumer sales.

This makes 5WPR a powerful partner for brands that need both high-level corporate reputation management and performance-focused digital campaigns.

• Strengths: Full-service PR, bridging traditional media relations with digital performance, strong B2C & B2B divisions.
• Industry focus: B2C (beauty, tech, food), B2B (Corporate communications, reputation management).
• Notable clients: Ampersand, Casio, Sedgwick, CareerBuilder, H&H Bagels. 
• Headquarters: New York, NY.
• Pricing: Minimum project size of $10,000+.

5. Green Flag Digital

On the other end of the spectrum is Green Flag Digital, a boutique PR consultancy based in San Diego.

As a smaller, more agile agency, they prioritize specialization and what they call "hybrid growth strategies". They focus on highly technical and competitive niches where deep domain expertise is vital, like cybersecurity and B2B SaaS.

Their digital PR approach relies on creating data-driven content like original surveys and data studies.

With an accessible $5,000 minimum project size, Green Flag Digital is an attractive option for mid-market companies or startups.

• Strengths: Boutique consultancy, data-driven content, deep expertise in technical niches (e.g., Cybersecurity).
• Industry focus: Cybersecurity, B2B SaaS, travel, real estate.
• Notable clients: MindBodyGreen, Dream Bigger, Reservations.com, 
• Headquarters: San Diego, CA.
• Pricing: Minimum project size of $5,000+.

6. Ignite Visibility

Ignite Visibility is another large, full-service digital agency. They’ve been named the #1 digital marketing agency in the USA by Clutch.co and are a six-time Inc. 5000 honoree.

Their entire approach is built on applying over 150 proprietary methodologies in a systematic, repeatable way to drive consistent growth for clients.

For Ignite, digital PR is a key part of their "Earned Media" division. They integrate it tightly with hyper-local SEO and content to drive business results.

• Strengths: Integrated full-funnel marketing, 150+ proprietary methodologies, strong in franchise/multi-location industries.
• Industry focus: Home services, healthcare, automotive, finance, e-commerce.
• Notable clients: Batteries Plus, Experian, DrivenBrands, Jazzercise. 
• Headquarters: San Diego, CA.
• Pricing: Minimum project size of $10,000+.

7. Rise at Seven

Founded in 2019, Rise at Seven brands itself as a "search-first creative agency."

Their core offering is "Rise Live," a reactive marketing service designed to insert client mentions into trending news stories and cultural conversations.

This approach was proven in their work. For example, their PR campaign for Next Vacay drove 350 media placements from outlets like Business Insider and CNBC and resulted in a 138% increase in organic traffic.

Their work has been recognized by multiple industry awards, including the UK Search Awards Best Large SEO Agency.

• Strengths: Trend-focused consumer industries, viral campaign execution.
• Industry focus: Consumer, e-commerce, gaming, fashion, travel.
• Notable clients: Sixt, Preply, PrettyLittleThing, Xbox, JD Sports. 
• Headquarters: Sheffield, UK.
• Pricing: Minimum project size of $10,000+.

What to Ask Before Choosing a Digital PR Service

Okay, you've seen the options. But how do you make the final choice?

Hiring a digital PR agency is a major investment. Before you sign a contract, here are the critical questions I recommend you ask.

How do you measure ROI?

This question helps you understand how they tie their efforts to your core business KPIs.

Do they measure success by qualified leads, referral traffic, conversions, traffic value, backlinks secured, or brand mentions earned?

Each of the metrics is a legit way to track performance, but may not suit every client. So choose an agency that’s best aligned with your objectives and ways of doing things.

Which industries do you work best with?

Expertise matters. 

An agency that excels in B2B SaaS (like Green Flag Digital or Editorial Link) will have a completely different network and strategic approach than one focused on consumer e-commerce (like Rise at Seven). 

So ask for specific, relevant experience in your vertical.

Which publications have you secured placements in?

Most agencies have their success stories clearly displayed on their website, but if not, ask for their case studies and campaign examples to assess their track record.

A reputable agency should be proud to show you real, live examples of their earned media.

Are they landing placements in top-tier outlets like Forbes, Newsweek, or Business Insider?

Or the publications that get cited by LLMs for queries in your niche?

Do you create the content, or do I need to provide it?

Whether the agency creates the content or you have to create it on your own defines the entire engagement. 

Some agencies (like Siege Media) are full-service content creation and promotion machines. 

Others may focus purely on outreach and expect you to provide the "linkable assets." Which works great for companies that have established content engines in place.

Understanding the division of labor and any creative costs upfront allows you to pick the offering that provides the best ROI.

How long does it take you to secure placements?

Answering this question allows you to manage expectations.

A complex, data-driven creative campaign can take months to build and launch.

In contrast, a reactive PR campaign could land links and mentions in hours.

A tactical provider, like us at Editorial.Link, can start delivering pre-approved targets within a month. Understand their typical timeline.

How do you handle rejected pitches or silent journalists?

How the agency deals with lack of response and pitch rejection reveals their processes.

The reality is that there’s no guarantee a story or asset will resonate with journalists. The question is how they proceed.

What's the follow-up strategy? How do they pivot if a story idea isn't landing?

Look for partners who work persistently to find new angles to sell your story and secure placements.

Final Words

Choosing the right digital PR partner is a strategic decision that has to align with your goals, budget, and risk tolerance.

Whether you need a high-precision, low-risk link-building specialist (like us at Editorial.Link), a full-scale creative content agency (like Siege Media), or an enterprise-level multi-channel provider (like Go Fish Digital), the right agency is out there.

The reviews and questions above will help you narrow down your choices.

If you decide that high retainers, opaque practices, and paying for "effort" instead of results, Editorial.Link could be a good fit.

You get a dedicated account manager, pre-approve every single website before outreach begins, and you don't pay a dollar until your link is live.

Sounds good? Get in touch for a free consultation.