How To Build Homepage Backlinks: Best Strategy for 2025

Many SEOs are obsessed with landing high-quality backlinks. But somehow backlinks from homepage often get pushed to the very bottom of their to-do list. Totally get it! These are tough to snag, but the SEO payoff is massive.

In case you’ve never heard of backlinks from homepage, these usually come from the main pages of other websites straight to yours.

So what makes them so special? Here are a couple of strong reasons why homepage backlinks are heavy-hitters:

👉 Main pages are the storefronts of any website, holding the most trust and authority. When you secure homepage backlinks, you literally get multiple thumbs-up from a reputable source. Consequently, this ramps up your site’s credibility and helps you climb the search rankings — all thanks to a little authority passed your way from an already trusted source.

👉 Homepages tend to get way more eyeballs, which means more traffic. In this context, acquiring homepage backlinks equals reaching a bigger audience — and sharing some of that traffic too. Imagine, if it’s really good traffic. Your ultimate goal here should be securing permanent homepage backlinks from such a fruitful storefront. That way, you can ensure a steady flow of referral traffic in the long run.

These are just a few reasons why permanent homepage backlinks are worth going after.

To help you get a solid handle on the topic, in this post, we’ll break down what backlinks from homepage are, why they’re so valuable for your site, and — most importantly — share hacks to score them without breaking a sweat.

What Are Homepage Backlinks?

Homepage backlinks are outbound links from a website’s main page pointing to your site.

Basically, they can link to any page on your site — whether it’s a product page, a blog post, or sometimes even your front page.

Take Aira.net, for example — they landed a homepage backlink from a high-traffic, high-authority site like Ahrefs, all because Ahrefs found Aira.net’s exclusive stats from their 2022 State of Link-Building Report too good to pass up!

Pretty simple: the more homepage backlinks you grab from sites like these, the more authority your own site builds. And it gets even better: that authority doesn’t just stay put — it flows down through your entire website’s internal structure.

Why Are Homepage Backlinks Valuable?

Homepage backlinks carry a fair share of link juice since they get the most exposure, clicks, and attention. After all, it’s the first place people look when your brand is mentioned on someone’s main page.

To see how powerful a homepage link can be, just check out the front page of a niche site like Moz.com.

Here, we’re not even looking at the number of backlinks or traffic — those are solid. Instead, we’re focusing on what really matters for measuring the homepage’s value: Moz.com’s URL Rating (UR).

This index says a lot about a site's backlink strength, weighing not just the number of links but, more importantly, their quality. And Moz.com? It scores a decent  55, proving it’s well-connected to top authoritative sites and trusted by search engines as a key player in its niche.

The traffic is lower, but that’s totally understandable — it’s an internal link, after all! But check out the UR — it drops to 25. It’s not a disaster, but it does show that fewer authoritative websites are linking to websites’ product pages.

Looking at Ahrefs.com’s homepage tells the same story — it proves just how important a homepage really is. A substantial UR of 58 is a sign of strong authority, thanks to quality links and plenty of traffic.

And once again, even powerful internal pages — like Ahrefs’ highly linked blog (Ahrefs.com/blog/) — still lag behind in UR and traffic.

👉 BOTTOM LINE: When it comes to getting a steady flow of link juice, nothing beats a link from a homepage. And it doesn’t stop there—links from high-DR main pages 'feed' your internal pages with that same link juice. In the end, your website gets a nice push in brand awareness and authority all at once!

How to Get Homepage Backlinks for Your Website?

Landing homepage backlinks can be tricky — website owners, editors, and content creators know just how powerful they are for pushing your site up the rankings. But don’t worry, we’ve got some foolproof hacks to help you score homepage backlinks without a hitch.

Use specialized services

Haven’t heard of these before? Just so you know,  this option is always available, with dozens (if not thousands) of services ready to help you buy homepage backlinks.

Do we endorse them? Not exactly. And if you’ve been in SEO for a while, you probably know exactly why.

But if you're still open to this option, check out Shared Domains — you might find just the right match for all your homepage backlink needs.

Craft data-driven content

Creating link-worthy content isn’t new in link-building. But if you’re aiming to get serious websites to link to you from their main page, make sure your content is rare, unique, and backed by data — something others will consider the go-to source for expertise.

For example, let’s revisit how Aira.net scored that link from Ahrefs’ homepage — it totally makes sense. They got a mention for key statistics and bam, they landed that valuable link!

What are some other content types that can drive homepage backlinks? Save this mini-list!

Here's a great example of Clutch scoring a homepage backlink from Big Leap SEO agency — all because they write awesome brief reviews on companies all over the web.

Provide testimonials

Another easy way to snag permanent homepage backlinks is by leaving a testimonial on someone’s website, sharing your thoughts on their features, pros, and cons.

This works especially well for service companies that could use some feedback on how their business helped others. You can find these companies and request a free trial in exchange for a testimonial, which will include a link to your brand on their site.

Check out how Aleyda Solis got a homepage mention for her company Orainti just by sharing her feedback on SE Ranking’s services.

You can mix up your testimonial formats — switching from plain text to video feedback or even quick interviews about the benefits of certain services. That’s exactly what Ross Taveandale did for Majestic SEO. As you can see, he effortlessly scored a homepage backlink for his Type A SEO agency.

Secure sponsorship opportunities

Sponsoring an industry event is a great SERP boost! The benefits? Worst-case, you’ll get just a homepage backlink and more traffic. Best-case, your clientele could even triple!

You can find these opportunities by checking out the latest SEO events — or even ones outside SEO, as long as they’re relevant to your niche and expertise.

For instance, be sure to browse the 2025 BrightonSEO conference — undoubtedly a huge event in the SEO world! Head to the “Sponsors” section, and you’ll spot some big fish!

Spotted!

💡Pro-tip! It’s not just the big players who can become sponsors! Check out the “Sponsor” section for your options and get your name in front of the crowd. Just like this!

Or, like this!

🎁 Bonus Hack: If you want a homepage backlink from a big event but don’t have the budget to sponsor, just share your feedback as a participant at the conference.

Or, if you’re a well-known expert in the industry, why not speak at an event? Your homepage backlink will be locked in for sure! Just check out the example from the upcoming SEO Mastery Summit 2025 conference!

Final Words

Homepage backlinks might not be the ultimate SEO game-changer, but they’re a win—minimum because they naturally pass big volumes of link juice and boost your credibility with SERPs and users.

Getting them the white-hat way means creating top-notch content, sharing testimonials, and building links through events and sponsorships. But if you want a shortcut, you can always collaborate with reputable agencies like Editorial.Link.

Hit us up and give your website the boost it deserves!