The real estate market is a tough vertical for SEOs.
You can’t compete against Zillow, Trulia, or Redfin on volume or velocity. They will always publish more and build more links.
You need a strategy that will exploit weaknesses in their SEO and backlink profiles and find opportunities to carve out a small bit of “online real estate” for yourself.
For a local broker, a real estate investor, or a growing SaaS platform in the property space, this often means working with a reliable link-building partner.
But here is the problem.
The SEO industry is absolutely flooded with snake oil salesmen promising you miracles for five dollars and delivering spam that will get you nowhere.
I’ve seen it all and can help you avoid expensive mistakes.
In this guide, I will break down the best link-building services specifically for the real estate industry so you can scale your organic traffic without risk.
Best real estate link-building services: Overview
| Agency | Best For | Key Strengths |
| Editorial.Link | Real-estate companies needing white-hat, high-quality editorial links or digital PR without long contracts. | Pay-as-you-go model, no upfront fees, link replacement guarantee, and fast delivery within 7 days. |
| Insert Link | Agencies, freelancers, or local real-estate firms wanting affordable, scalable niche edits with control. | Quick turnaround of 1-3 days, filtering by DR/traffic/location, and pay-per-result model. |
| Siege Media | Established real-estate SaaS marketplaces seeking comprehensive content and link-building retainers. | End-to-end strategy creating assets that naturally earn links; high ROI for multi-month campaigns. |
| LinkBuilder | Fast-growing real-estate SaaS CRMs and lead-generation platforms requiring aggressive link acquisition. | White-hat outreach, competitor backlink gap analysis, and ability to win high-DR placements. |
| Stellar SEO | Local real-estate investors, cash buyers, and brokerages needing a blend of technical SEO and custom link building. | Manual outreach, in-house content, 27-point quality check, and transparent link metrics. |
What are the best link-building agencies for real estate?
Let’s look at 5 agencies in detail: their track records, strengths, and pricing.
1. Editorial.Link - Best for real-estate companies needing digital pr
If you are looking for high-authority links but want to avoid long-term retainers or monthly minimums, Editorial.Link is my top recommendation (yes, that’s us).
We’ve built a serious reputation for securing editorial links and web mentions in some of the toughest niches, including finance, SaaS, and real estate — on sites that have real traffic and authority.
Notable strengths:
- Link target pre-approval: You vet the sites before we start the outreach.
- Pay-as-you-go system: You do not pay upfront fees. You only pay once the links are live and you’re happy with their quality.
- Placements on high-authority sites that don’t sell links. The average link DR is 67.
- Link replacement guarantee. If a publisher takes your link down within six months, we’ll replace or restore it immediately.
Pricing: $1750/5 links; bulk discounts for large websites and agencies.
2. INSERT.LINK - Best for agencies and local firms that need scalable links
INSERT.LINK is a self-service marketplace that lets you search a massive database of over 45,000 websites across 15 niches, including real estate.
It is the perfect tool for agencies, freelancers, or local real estate firms that want affordable, scalable niche edits while maintaining strict control over metrics like Domain Rating (DR), traffic, and location — vital for local SEO.
Strengths
- Speed: The turnaround time is usually between 1 to 3 days.
- Control: You choose the exact page where the link is placed.
- Cost: It’s more affordable than a fully-managed service.
- Guest posting service: You can choose to outsource content creation
Pricing: Starting from $20-30 per link.
3. Siege Media - Best for established real-estate businesses
Siege Media is a heavyweight in the content marketing space. Their philosophy revolves around creating high-quality content that earns backlinks naturally, supplemented by digital PR outreach.
Such campaigns require considerable budgets, so it’s a good choice for established businesses fighting for market dominance.
Strengths:
- The "asset-first" mentality. They create evergreen resources that journalists and bloggers keep linking to for months/years.
- PR expertise. Their campaigns maximize the content assets value.
- Excellent track record
Pricing: Project start $5,000+, but most exceed $50,000.
4. Linkbuilder.io - Best for fast-growing real-estate brands
Founded in 2016, LinkBuilder is a UK-based agency with a team of 43 specialists dedicated to custom link-building strategies. They are an excellent choice for growing real estate platforms that need aggressive link acquisition.
Strengths
- Strategic analysis. Every campaign starts with a competitor backlink gap analysis and keyword analysis.
- Wide range of tactics for balanced and natural link profiles.
- Transparency. You can track every link built through their dashboard.
- High-DR placements allowing smaller SaaS companies to compete with industry giants.
Pricing
They offer tiered monthly packages that make it easy to scale as you grow.
- Startup: US $2,999/mo for approximately 8 links.
- Pro: US $5,999/mo for approximately 16 links.
- Growth: US $9,999/mo for approximately 26 links.
- Enterprise: US $19,999/mo for approximately 53 links.
5. Stellar SEO - Best for local investors and brokerages
Stellar SEO, based in Nashville, provides local SEO, technical audits, and content strategy alongside their link building.
This makes them the best option for real estate investors and brokerages that need comprehensive SEO support to increase their local search visibility.
Strengths
- Fully managed comprehensive SEO support, not just backlinks.
- Expertise in local SEO: They tailor their strategies specifically for local market performance.
Pricing
Stellar SEO offers specific packages that are transparent and geared towards steady growth.
- Foundation Builder: US $2,500/mo for 8 links. This includes a mix of authority levels (typically six DR 30+ and two DR 40+).
- Growth Accelerator: US $5,000/mo for 16 links (ten DR 30+, five DR 40+, and one DR 50+).
- Custom campaigns: These are also available if your needs fall outside these packages.
How to choose a link building service for your real estate business
Choosing the right partner is difficult for businesses in the real-estate space because not all providers have the necessary expertise.
Here is my simple process for making the right choice:
- Define your goal: Are you a local broker who needs to dominate the "map pack"? You need local citations and geo-relevant links (Stellar SEO). Are you a national SaaS platform that needs massive domain authority to fight Zillow or RightMove? You need high-volume, high-DR links (Siege Media or Editorial.Link).
- Align your budget: If you have a marketing budget of $5k/mo or more, a retainer model with agencies like LinkBuilder or Stellar SEO makes sense. If you want to test the waters or have fluctuating cash flow, a pay-as-you-go model like Editorial.Link is safer.
- Verify their processes: Ask specifically for examples of recent placements. Ensure they are not using link farms, PBNs, or low-quality directories.
If you are ready to start building high-authority links without the headache of long contracts or the risk of black-hat penalties, Editorial.Link is the agency for you. Get in touch now!
Real estate link building FAQs
Let’s wrap up with a few link-building services.
What are the challenges with backlinks in the real estate industry?
The real estate sector is exceptionally challenging for a few reasons.
For starters, the competition is fierce. You are fighting against giants like Zillow, REMAX, and Keller Williams, which have practically unlimited budgets and decades of brand history.
This is particularly challenging for local realtors often find it difficult to stand out against large national holdings that dominate the SERPs across whole topic clusters.
Earning links organically from authority publications in such an environment is near to impossible. It’s simply too hard to stand out.
Finally, there are limited opportunities to secure relevant niche links, especially, locally.
How to start your link-building campaign for real estate?
Do not just start buying links blindly.
Start by optimizing your website for SEO and fixing any technical issues. If the foundation is shaky, no amount of links will fix it.
Next, analyze your competitor's backlinks. See where they are getting their juice from. Are they listed on local directories? Are they getting featured in news outlets? Have they sponsored any events?
Once you have that data, develop a specific strategy. Decide if you need local citations to rank in the "map pack" or national content assets to rank for broad commercial terms.
Before spending money, ensure you have high-quality content worth linking to.
What are the most effective link-building strategies for real estate SEO?
In my experience, five strategies deliver the best ROI: niche edits, guest posting, linkable assets, sponsorships, and relationship link building.
Niche edits are powerful because you add your link to existing, indexed articles that already have authority. This is often faster than waiting for a new guest post to rank.
Guest posting allows you to control the narrative. Writing valuable content for luxury lifestyle magazines or environmental blogs can earn you highly relevant backlinks that drive qualified traffic.
Linkable assets are the holy grail. Create high-value resources like market trend infographics, interactive maps of historic properties, or reports with proprietary statistics. These attract links naturally over time as other writers cite your data.
Sponsoring local organizations or events, like sports clubs or festivals, can increase your profile in the community and boost your online visibility. You often get links and mentions not only from the organizations you sponsor but their media partners and local outlets covering the event.
Partnering with businesses offering complementary services is a reliable way to secure relevant links. For example, an estate agent could team up with a mortgage and insurance broker, a conveyancing firm, a moving company, and a property photographer. They link to each other’s websites and promote their partners’ services to their clients.
What are real estate link building best practices?
Real estate link building best practices include:
- Prioritize relevance and domain authority over link quantity. Irrelevant links won’t make any difference and can confuse Google about your business context.
- Use social media platforms, like LinkedIn, Facebook, Pinterest, Instagram, and TikTok, to share your content. While these links are nofollow, but bring referral traffic and visibility that can lead to natural dofollow links from people who see your content.
- Focus on geo-targeting. Create location-specific content to capture local search intent, which is critical for real estate. For example, a map or a guide to the best neighbourhoods in the area.
