As an SEO agency manager, you have two options: use in-house resources to build links for your clients or hire a link-building agency offering white-label services.
In the article, you will learn how white label link building services work and why you should consider them. I will also explain why Editorial.Link is a good partner for your agency and give you insights into our white label link-building processes.
Let's dive right in!
What Is White Label Link Building Services?
White label link building services specialize in acquiring links for other companies, like marketing agencies, who resell them to their clients as if they had built them.
As a part of the service, the contracted agency provides a white label report, which the agency that orders links presents to the client under its brand.
Why would agencies use white label services?
A specialist link-building agency (like Editorial.Link) will most likely have more expertise and experience building links than an SEO agency, which focuses on broader digital marketing strategies.
White-label link-building services are also a more affordable and efficient alternative to building an in-house team.
Signs your SEO agency needs a link building service
When should you consider working with a white label link building agency?
Let's go over the three most common reasons:
1. Adding link-building to your offerings
As an agency, you're smashing it. Your technical SEO or content marketing services are second to none.
Adding link-building to your offerings allows you to orchestrate comprehensive SEO campaigns.
This is more convenient for your clients who don't have to look for link-building providers independently.
More importantly, it gives you more control over the process and the results. And allows you to generate more revenue.
The catch?
Building such capability takes time and money. Hiring the right team is just a start. Training them, developing efficient processes and industry connections, which are necessary to consistently deliver high-quality links at scale, takes years.
Can you afford to wait that long? Will your competitors wait?
Partnering with a reputable white-label link building agency is the solution. Such agencies are ready to step in and build links for your clients as soon as the order comes in.
Our clients say
2. Working with high-caliber clients in competitive niches
Large brands are difficult to please. They need high-quality backlinks from premium websites to help them stand out from their competitors.
And not just a handful of them. We're talking dozens.
But here's the thing:
Such links are extremely hard to secure.
Authoritative websites don't link to just anyone. They don't sell links or get involved in link exchanges, either. Without knowing the right people and the manpower to conduct large-scale yet personalized outreach campaigns, you won't get far.
A specialist link-building agency can easily handle this for you.
3. Minimizing risk
Working with a professional agency reduces the risks associated with link-building.
What kind of risks do I mean?
👉 When you hire in-house link-builders, you're responsible for their salaries, benefits, tools, etc, even when the demand for links drops. With an agency, you have the flexibility to scale up or down depending on market needs.
👉 Whatever link-building tactics you use, there's no guarantee you get the link. You may spend hours on outreach or writing guest posts to secure just a handful of links. The ROI when hiring an agency is much higher because you pay only for links they secure.
👉 Links disappear, and you need to replace them for your clients. A good agency will offer a link replacement guarantee so you're always covered.
👉 Low-quality links, especially when secured via black-hat tactics, won't make any positive impact on your clients' search engine rankings. They could bring Google penalties, though. And harm your reputation. A reputable agency will never engage in such practices.
Why Leading SEO Agencies Trust Our White Label Link Building Services
At Editorial.Link, we provide end-to-end white label link building services to some of the best SEO agencies.
Why do they choose us?
✅ We have extensive experience building links in the SaaS space. We've worked with leading companies like PandaDoc, NordVPN, Belkins, and more. And we deliver each and every time. Just check out our customer case studies.
Our Clients Results
Intellias
- Traffic Increase 7k29k
- Links Built 300+
- Time Span 36 months
- Niche Software development
Belkins
- Traffic Increase 4.2k9.3k
- Links Built 59
- Time Span 12 month
Relevant Software
- Traffic Increase 21k49k
- Links Built 158
- Time Span 18 months
- Niche Product development
✅ Contracts are unnecessary hassles when unsure whether a link provider is a good fit for your agency. With us, you can order a few test links before signing a long-term contract to see how we work.
✅ As an agency, you can trust us to select the most relevant and high-quality placements for your clients. However, you still get the option to pre-approve them before we start working on them.
✅ Our links come from authoritative high-DR websites of real businesses (the average DR of our links is 67). No link farms. No PBNs. No spammy sites. Which means plenty of tasty link juice and less risk that the links will come back to bite you in the future. Or disappear.
✅ What if a link disappears? Simple. We restore it or replace it with another one. That's a guarantee for as long as you stay with us. And for another 3 months after you decide to stop using our services.
✅ As an agency working with multiple clients, you will need dozens of links every month. We can handle any volume.
✅ The more links you build with us, the cheaper they are. We offer exclusive discounts for agencies on orders starting from $15,000.
✅ It doesn't mean you must order that many links, though. You can order one link or 50. Our service is flexible and always tailored to your needs.
✅ We don't ask for upfront payment. You pay only when you get the links. That's our way to ensure full transparency.
✅ The price doesn't depend on the link DR. A DR90 link costs as much as a DR70 link.
✅ When you work with us, you don't just get links. You get a strategic partner. We have the expertise to advise you on your clients' link-building and SEO strategies.
✅ Each client is assigned a dedicated account manager who will answer all your questions anytime. You can also contact the link-building team lead for a quick resolution of any issues (you won't have any).
Inside Our White Label Link Building Process
If you're considering partnering up with us, here's our process. So you know what to expect.
- Order submission. You place an order, and we contact you to discuss your specific needs.
- Link-building package selection. You choose the number of links you want us to build.
- Anchor & URL submission. You provide a list of target pages and anchor texts for the links.
- Research & prospecting. We conduct research to identify the best websites for link placements so that they meet all your requirements.
- Approval. You review and approve the selected websites. This step is optional. Because you can trust us to pick link placements that drive your clients' SEO strategies.
- Outreach & placement. Our outreach specialists contact website owners to negotiate and secure the links.
- Initial link delivery & payment. When the first links are live, we send you a report for your review. When satisfied, you make the initial payment, and we build the remaining links.
- Final white label report. Once we complete your order, you receive a detailed white-label report with all the links we've built. Ready to share with your clients.
How We Make Sure Our Links Deliver Real Value to Your Clients
We take pride in securing only high-quality backlinks from premium websites. Before we reach out to the website owner, we use strict criteria to assess each placement.
What's on our checklist?
🔍 Geographical location. Links must match your website's target region for SEO optimization.
🔍 Relevance. Backlinks must come from websites relevant to your site’s niche and industry.
🔍 Domain authority. We typically offer links from domains with a minimum DR of 50. However, this often goes up to DR90+ for premium placements.
🔍 Organic Traffic. The minimum organic traffic we accept is 5,000+ monthly visitors, and only with a positive growth trend. So the links don't just pass PageRank but also bring referral traffic.
🔍 Organic Pages. We analyze the number of indexed pages to make sure the website is growing. We also avoid sites with sudden page drops as this could indicate penalties.
🔍 Anchor Text. We look for suspicious or toxic anchor texts in the referring domain's outbound and inbound links. Outbound links pointing to gambling, adult, or drug websites disqualify the prospect instantly.
🔍 Outbound/Inbound Ratio. The site should have a healthy balance of inbound and outbound links. More outbound links may mean the website is selling links, which can dilute their value in the future.
🔍 Content quality. The website must publish high-quality content — helpful, valuable, and human-written.
Our White Label Link Building Services Pricing
Our pricing structure has been created with SEO and marketing agencies in mind.
Here's how it works:
- 5 backlinks – $1,750
- 20 backlinks – $6,000
- Custom packages
Simply put, the price per backlink drops from $375 to $300 per link if you order more than 50 links.
If you'd like to learn more about our pricing, send us a message and we'll get back to you with a bespoke quote.
White Label Link Building Services FAQ
Let's wrap up with answers to a few questions we frequently hear from agencies interested in our white-label services.
What types of backlinks do you build?
Our main specialty is editorial links because they offer a lot of value in a short time. By placing links in ranking articles that generate traffic, your clients don't have to wait months for the results.
Having said that, we use multiple tactics, for example, PR link-building, HARO, or resource page link-building. This is essential to create a natural backlink profile and make the website less vulnerable to volatile algo updates.
Do you use PBNs or link farms?
Nope. Never.
Which you may find hard to believe because other link-building agencies often resort to such link sources.
Our philosophy is that in link-building, and in SEO in general, there are no shortcuts. Only quality links from real business websites can drive your long-term business success. Any gains from PBN or farm links tend to be short-lived and are generally a waste of money.
Don't believe us?
Check out our client reviews on independent platforms like Clutch to see what others say about our services.
What payment methods do you accept?
We accept all kinds of payment methods. Bank transfers, PayPal, credit cards, you name it. Whatever is most convenient for you.
Do my clients know that I’m using a white-label link building service?
Your clients will only know we're building links for you if you decide to tell them.
We provide white label reports with no branding whatsoever, so they have no other way to find out otherwise.
Final Words
Many digital marketing and SEO agencies decide to expand their services to link-building to serve their clients better.
However, this doesn't mean that they have dedicated in-house link-building teams. In fact, many of them lack the specialized skills and industry networks to execute successful link-building campaigns.
Instead of building their link-building capabilities from scratch, they use white-label link-building services that take care of this side of the business. Without unnecessary overheads or risks.
If you're considering adding link-building to your offerings or your client's needs exceed your team's capacity, get in touch with the Editorial.Link team and let us do all the heavy lifting for you.
