Link Building for Insurance Companies in 2025

Niches like insurance — a sub-niche of a hyper-competitive finance industry — are among the toughest to break into when it comes to ranking in search and getting seen by clients.

Sure, AI Search may have promised brands more visibility, but LLMs still trust Google’s signals. That means if you want to rank in the niche, you’ll need insurance backlinks to back you up.

Where’d you get those?

Build them yourself, or work with SEO backlinks services for insurance websites like Editorial.Link — professional link-building services with a proven track record of sourcing backlinks and citations for companies in the insurance industry.

If you’re new to the idea, here’s your guide to the basics of link-building for insurance companies, how to source insurance backlinks in 2025, and what alternatives are out there.

Why Insurance Is One of the Toughest Niches for Link Building?

Insurance is one of the core financial products where the lifetime value of a single client is exceptionally high. That’s why competition for customer attention is fierce.

Matter of fact, U.S. insurance CPCs in 2025 hit $16.54, versus $2.69 across industries, ranking insurance among the most expensive search markets, according to Amra & Elma.

Literally, few newbie insurance companies can shoulder such high advertising costs.  Especially with giants like State Farm, Allstate, and Progressive already sitting on thousands of insurance backlinks earned through time.

Here’s a typical  Reddit take on chasing insurance keywords against the big dogs 😁

Findings from our 2025 State of Link-Building Report shed plenty of light on this struggle, too.

Among 518 SEO professionals surveyed worldwide, 18.4% named finance the second most budget-demanding niche for link-building, right after iGaming & Online betting.

📌Bottom line: The more you have to spend on backlinks, the harder it is to get by in a certain niche.

And let’s not forget — insurance is just one slice of the broader finance niche, where you’re not only up against dedicated insurers but also global banks offering insurance, investment funds, and private enterprises running affiliate insurance services.

It’s thousands of pages!

If you check the backlink profile of any insurance website, the number of referring domains alone shows just how big the game really is.

📌Bottom line: This niche is saturated with authority websites, so link-building for insurance companies is no easy feat.

How to Start Building Backlinks for Insurance Companies?

First off, be ready for a struggle — building insurance backlinks on your own takes serious time and effort.

Second of all, in 2025, it´s not only about backlinks per se — you’ve got to land the ones that AI Search actually counts, the ones that bring your brand citations.

Anyway, if you’re set, let this short DIY guide help you in link-building for insurance companies.

Try listicle mentions

Listicle mentions have become the fresh alternative for guest posts in 2025, as they are AI’s most favourite type of content to pull info from.

That’s because they are structured, concise, yet data-rich — overall perfect for display in AI Overviews.

So, instead of standard guest posts, start creating your own listicles that answer popular long-tail searches like “Best services for X” or “Top tips for Y” and rank your brand first on the list.

This is how you position your brand as the go-to choice for targeted queries and shape consensus around it.

For instance, MarketWatch shows up at the very top of AI Overviews for the query “best car insurance company” — largely because it’s been cited over and over in listicles naming the best car insurance companies.

See?

💡Pro-tip! If you’re just starting out and need that extra visibility, it never hurts to reach out to editors of trusted resources.

Be friendly, not pushy, and explain why your brand deserves a spot in their well-ranking listicle.

Share your success stories, strong Google ratings, and positive client feedback. You can even offer a mention or backlink in your own resources as a bonus.

Subject: Your Best Insurance Providers Listicle Is Missing One Thing!

Hi [Editor’s Name],

I’m Dmytro from [Insurance Company]. 

I’ve been following your blog for a while now, and I always enjoy your roundups. Your recent “Top 7 Insurance Providers for 2025” was a great read — super helpful for anyone comparing their options.

One thing I noticed, though: the list doesn’t include any providers that cover [specific insurance solution/coverage type]. That happens to be our specialty — we’ve been focused on [specific solution] for over 10 years, with plenty of happy clients and great reviews to show for it. 

We’ve even been mentioned in [sources/publications], which was a big milestone for us.

If you think we’d be a fit, we’d be thrilled to be included. And of course, we’d be happy to share your article with our audience and link back to it.

Regards, Dmytro

Run digital PR campaigns

According to our 2025 State of Link-Building Report, 48.6% of SEO experts surveyed named digital PR one of the most effective tactics for sourcing backlinks.

The truth is, there are no real downsides to digital PR campaigns. Even if you won’t get as many backlinks as planned, you’ll 100% get some mentions — and these are great for AI Search.

So, if you have at least basic knowledge of digital PR, go use it for insurance backlinks without hesitation.

For example, take FINN — a newcomer in subscription-based car leasing that needed greater visibility in the insurance niche.

They set out to win attention in the insurance market by tackling one of the most common queries for U.S. customers: “Where is car insurance cheapest in the U.S.?”

To do this, they created their own report, aggregating insurance pricing data across all 50 states (in some cases down to the city level) and marketed such findings through various media outlets to get exposure.

Because such a study was both rare and highly aligned with user intent, it earned FINN 116 backlinks from 35 referring domains in total, with an average DR of 55.

Out of 116, the report attracted links from 70+ high-authority U.S. publications. Six of these came from DR90+ giants — including USA Today, Yahoo Finance, etc. Not to mention local papers and TV stations that eagerly spread state-level data on insurance.

Build linkable assets

Linkable assets are a super-effective hack in link-building for insurance companies.

That’s because they focus on creating unique tools, resources, interactive maps, infographics, etc., that are naturally worth linking because of the value of the information they provide.

The insurance sector, on its own, offers very few natural linkable assets or “link magnets.” Let’s be honest — articles like “Latest changes in car insurance policy in X city” rarely attract tons of backlinks without a push.

But when you create something genuinely useful — say, an online calculator that helps people check insurance rates — it becomes a natural link magnet, because people can’t help but save and share tools like that.

A great example is the Car Insurance Calculator Estimates by MoneyGeek.

Just check its Ahrefs stats: 7 AI Overviews ranking on page one, 15 mentions on Perplexity, 7 on Gemini — plus nearly 7K backlinks and around 8K in organic traffic.

Not bad!

Hire Professional Link Building Services for Insurance Companies

Now that you’ve mastered the self-help hacks for sourcing insurance backlinks, let’s move on to delegation — because if the job feels too challenging, there are smarter ways to hand it off.

For many insurance companies, delegating link-building is the most practical option — it ensures they get backlinks at the scale their business requires, with the added guarantee of the quality they expect. 

Zero time wasted.

At the end of the day, SEO backlinks services for insurance websites are built for this. They bring professional resources, proven expertise, and, most importantly, long-standing relationships with publishers. That means your links won’t vanish overnight, because their own reputation is on the line.

Editorial.Link is a link-building service for insurance companies and a strong example you can rely on.

With relationship-based link sources and a guaranteed replacement policy in case of errors, we deliver both trust and consistency.

As for credentials, we’ve been named a top-rated company on product review platforms, including Clutch, G2, TrustPilot, as well as on public feedback channels like Google Reviews for several years in a row — all backed by success stories from major brands.

If you are done chasing insurance backlinks, delegate to Editorial.Link — we’re here to give you insurance on the quality of your links.

Final Words

Getting insurance backlinks is a high wall to climb, with the niche being both highly competitive and expensive to play in.

Of course, with the AI Search boom in 2025, you are getting a little shortcut to visibility — your insurance brand can get seen and recognized even without backlinks, through brand citations, listicle mentions, linkable assets, or digital PR.

However, remember that LLMs generate outputs based on what’s trending in Google, so at the end of the day, quality backlinks remain irreplaceable.

At Editorial.Link, we get you both the brand citations and insurance backlinks just in the volumes your business needs.

Hand it off to the experts and keep your time and budget insured.