I’ve built links in SaaS, ecommerce, and tech, but finance SEO sits in a league of its own. CPCs are high, and competition is brutal.
That doesn’t mean it’s impossible. It just means you need to approach finance link building with smarter strategies.
In this article, I’ll break down what makes the finance niche so tough, show you real examples of backlinks that my white hat link building agency, Editorial.Link, secured, and walk you through the tactics that actually deliver ROI in 2025.
TL;DR
- Finance SEO is one of the hardest niches, second only to gambling and igaming.
- You’re competing with DR80+ sites for even moderately competitive keywords.
- Backlinks that work in finance: listicle mentions, authority guest posts, original research, HARO features, and digital PR campaigns.
- Editorial.Link has secured finance backlinks on high-authority, trusted sites. And can do it for you!
Are Backlinks for Finance Websites Really That Hard to Build?
Yes, building links for finance websites is extremely hard.
Finance has always been a bloodbath in SEO. Just look at keyword bids. Terms like “personal loans”, “credit cards” or “car insurance” can cost up to $19 per click in Google Ads.
That kind of spending signals one thing: organic rankings are worth millions.
Earlier this year, we ran a survey with over 500 SEO experts and asked them: Which niches require the biggest budgets?
Finance ranked second hardest, right after igaming and online betting.
The logic is simple. The bigger the budgets, the tougher the niche.
And when you check the SERPs, it’s obvious. Even for mid-competition queries, the top 10 is stacked with DR80+ sites.
These aren’t vanity metrics cooked up by Fiverr “experts.” They’re the real deal: global brands, authoritative publications, and long-established financial institutions.
If you want to compete here, you can’t cut corners. You need links that pass serious authority.
Examples of Backlinks We Delivered for Finance Websites
We don’t just talk theory. We build backlinks in the finance space every month.
For clients in lending, personal finance, and fintech, we’ve secured placements on high-authority blogs, listicle features, and even media outlets.
These aren’t random link farms or private blog networks. They’re contextual, editorially placed links that meet Google’s quality standards.
Want to see what that looks like in practice?
Here are anonymized examples pulled straight from Ahrefs:
These are the kind of links that actually move the needle in finance.
Want finance backlinks like these?
Contact Editorial.Link today!
Which Backlinks Drive Results in the Finance Niche?
Let’s cut to the chase. Not every backlink tactic works equally well in finance. Here are the ones I’ve seen deliver the highest ROI in 2025.
Listicle mentions
Listicles are gold in the finance niche.
Think articles like Best personal loan companies in 2025 or Top credit cards for business owners.
Why do these matter?
Two reasons:
1. A mention in a listicle generates referral traffic and positions you along with similar services or websites, sending strong topical relevance signals to Google.
2. LLMs (AIO, Google AI Overviews, Perplexity, etc.) love to pull from “best of” content because these articles directly answer the questions that readers researching services or tools ask.
When done right, a placement here is often worth more than multiple links elsewhere.
Authority guest posts
Securing guest features on respected industry publications, like Finextra, Investopedia, Business Insider, Entrepreneur, is another way to boost your site’s authority.
The catch? Most of these outlets don’t advertise opportunities.
The way in is through relationships with editors, journalists, and contributors.
Another challenge? Having the expertise to add unique insights to the discussion. And writing skills to meet the tough editorial standards. But you already have them!
But when you land a byline, you’re not just getting a link.
You’re skyrocketing your online visibility and building credibility with your audience.
At our agency, Editorial.Link we also provide authority guest posting services for finance industry.
Publish original research reports
Finance is a data-driven niche. If you want to earn backlinks here, original research is one of the best plays you can make.
Take Vanguard’s annual How America Saves report as an example.
Every year, it becomes a go-to reference for journalists, consultants, and financial planners writing about retirement trends. Why? Because it provides fresh, authoritative data that other sites can’t ignore.
And the metrics back it up: You won’t get 750 unique backlinks from link exchanges or guest posts.
HARO link building
Every time I scan haro platforms like HARO, Featured, or Qwoted, finance is everywhere.
Reporters constantly need expert commentary on topics like mortgage rates, crypto, or investment strategies.
If you can respond quickly with authoritative quotes, you can land mentions on top-tier media sites like The New York Post.
Digital PR link building
Here’s the truth: money makes headlines.
That’s why finance is one of the easiest verticals for digital PR. Stories about debt, savings, consumer behavior, or new fintech tools get picked up fast.
A good example comes from PR Agency One’s campaign for Duologi, a consumer finance provider.
They created a story around spending and credit trends that earned coverage across mainstream media, including Forbes.
Final Words
Finance link-building is tough. You’re up against DR80+ giants, and CPCs are sky-high.
But with the right link-building strategy, you can secure rankings and AI search visibility that pay back for years.
The tactics that consistently deliver in 2025?
Listicle mentions, authority guest posts, original research, HARO features, and digital PR.
At Editorial.Link, we’ve already secured backlinks in the toughest finance verticals. And we do it the right way — with white-hat methods, full transparency, and client approval on every link.
