Link insertion, or a niche edit, is when the editor adds a link to their content. That’s why such links are often called editorial links.
The tactic is a powerful way to strengthen your backlink profile because the pages where you insert them already rank and attract traffic.
To secure link insertions, you need to identify relevant pages and approach the website owners to negotiate the placement. Sometimes, it requires rewriting sections of their article to ensure contextual relevance and preserve a good flow of ideas within the text.
Sounds like a lot of work? It is!
Fortunately, there are services that can handle the process for you.
In this article, I review six of the best link insertion services to help you choose the most suitable one. Their pros, cons, pricing, client reviews, and much more.
Let’s get right to it, shall we?
1. Editorial.Link
Editorial.Link is a link building agency specializing in — you guessed it right — editorial link insertions. We work mostly with SaaS brands, like NordVPN, Belkins, and PandaDoc, to name just a few.
We also offer white label link building services for SEO and marketing agencies.
Three things that set Editorial.Link from competing services:
- No upfront fees: you pay when the links get delivered.
- Link pre-approval: you get to approve your links before we contact the website owners.
- Website quality: the links are always on real business websites, many of which don’t sell links. Think Hubspot, Forbes, Monday.com. No link farms. No PBNs.
Editorial.Link pricing
We have flexible pricing packages. They start from $1750 for five links. We also offer bulk discounts to agencies.
And the best part? The price doesn’t depend on the DA/DR. A DR80 link costs as much as a DR60 one. No other service does this!
What Editorial.Link clients say
Editorial.Link has 5/5 ratings on Clutch and G2!
Clients rate our services for:
- Link quality that drives their SEO goals
- Excellent communication and responsiveness
- Transparent processes
Here’s what Maksym Nizheholtsev, SEO Specialist at Techstack, had to say about the impact our links had on their SEO performance:
If this sounds like a good fit, get in touch with the Editorial.Link team to discuss your link-building needs!
2. INSERT.LINK
INSERT.LINK takes an alternative approach. Instead of a fully-managed service, like the one offered by Editorial.Link, it provides brands and agencies with a platform where they can choose relevant placements themselves.
This isn’t a solution suitable for everyone. You must have adequate expertise to identify suitable placements in the vast library of 50M+ pages.
However, if you have the know-how, it’s a much more affordable option — link prices start from $10. For teams with limited budgets for link building, such as small local businesses or those in challenging niches like gambling or pharma, this is the only way to drive growth online.
INSERT.LINK provides all the tools you need to pick the right page.
You can search the database by keyword and filter the results by DR/DA/AS, language, top country, website, page traffic, and more.
INSERT.LINK offers two features that other backlinks marketplaces don’t:
- You search pages, not websites
- The search results page includes content excerpts featuring the keywords you search for. That’s potential anchors for your links.
This makes it easier and quicker to find a relevant page for your link.
Another thing that sets it apart from competitors?
There’s no need to top up your account prior to the transaction. You pay only when you proceed to the checkout. This reduces the risk and makes the process smoother.
If you’d like to check the quality of websites in the database, create your free account.
3. LinkDoctor.io
LinkDoctor is an American link-building agency that offers a wide range of links, including link insertions. They specialize in fully managed campaigns and building links manually through personalized outreach.
LinkDoctor mostly works with B2B companies, including well-known names like Thomson Reuters and Oak Street Health. You’ll also find clients in healthcare, finance, and travel in their portfolio, so their processes clearly work across industries.
LinkDoctor pricing
LinkDoctor offers four pricing plans: Gold, Diamond, Platinum, and Custom. Unfortunately, no prices are available on their website.
I’ve seen reports that their packages start at $1000 a month, but it isn’t clear what’s included.
What LinkDoctor clients say
LinkDoctor boasts a 5/5 rating on Clutch.
Clients praise the company for:
- High-quality backlinks driving SEO results
- Exceptional project management and communication
- Consistent and scalable link-delivery
- Transparency and excellent reporting
Here’s one review from a satisfied customer that gives you a glimpse of what you can expect when you work with LinkDoctor:
4. Dofollow
Dofollow.com positions itself as a premium link-building partner for SaaS and tech brands. The company doesn’t offer a link marketplace or a la carte options. Instead, you set a monthly budget, and their team takes care of the rest — from outreach and placement to reporting.
They’ve worked with brands like Surfshark, Allianz, and Guru. So, if you’re in B2B, software, or cybersecurity, you’ll likely be in good company.
Here’s what makes Dofollow a good choice:
- Link placement quality: еhey work with only reputable B2B SaaS websites, like Toggl, Omnisend, Freshworks, or Visme.
- Personalized account management: уach client gets a dedicated account manager.
- Rolling credit model: unused link budget rolls over to the next month.
Dofollow pricing
Dofollow doesn’t offer fixed plans. Instead, you specify your budget, pre-pay, and they deduct the cost of acquired links from your account. As mentioned, unused credits roll over to the following month.
How much do the links cost?
The website doesn’t provide the information, but users report prices ranging from $400 to $800, depending on the website's DR and traffic.
What Dofollow clients say
Dofollow has an excellent G2 rating of 4.8/5, and its Trustpilot rating (4/5) isn’t too shabby either.
Clients value their services for:
- Bespoke link-building strategy and link quality that translate into SEO results
- Hands-off approach after the initial set-up
- Excellent communication, transparency, and white-hat tactics
Here’s how one reviewer describes their deliverables and processes:
5. Loganix
Loganix is one of the older players in the SEO game.
Its services go beyond link-building (which includes link insertions). They can help you with your SEO strategy, Google ad campaigns, and content creation.
While it’s a fully managed service, Loganix is known for speed and scalability. That’s why they’re a go-to for consultants and agencies like Rankings.io or Ardent Growth, who need to order links at scale without sacrificing quality.
Loganix pricing
Loganix doesn’t publish a flat pricing table on their website, but you can find the prices inside their platform.
A multi-topic edit, that is in general website, costs $200, and a link insertion on a niche specific page is $400.
As a customer, you can make one-off orders or a subscription-based service. There’s a 5% discount for the latter.
What Loganix clients say
Loganix doesn’t have any G2 or Clutch ratings, but its Trustpilot page is impressive. It boasts a 4.8/5 rating based on 92 reviews.
Reviewers positively comment on:
- Consistently delivered high-quality backlinks
- Efficiency and quick turnaround times
- Ease of use, excellent communication, and support.
6. Authority Builders
Just like Loganix, Authority Builders offers more than just link building. Their offerings include content creation, copywriting, and digital PR.
Customers can choose between their fully managed services and a more DIY approach, known from link-building marketplaces, where you pick the sites yourself.
Their inventory is easy to navigate and provides all the data you need to make informed purchase decisions.
Authority Builders pricing
Authority Builders vary their link insertion prices based on the DR.
$1770 gives you 10 DR20+ backlinks, 10 DR45+ insertions will set you back by $1970, and 10 DR60+ ones cost $2970. So that’s $177-297 per link.
These are one-off purchases; there’s no need to commit to subscriptions or long-term contracts.
What Authority Builders clients say
Similar to Loganix, Authority Builders has no G2 or Clutch reviews. They focus on managing customer reviews via Trustpilot, where they have a 3.7/5 rating (based on 17 reviews).
Most positive reviews are about their fully managed services. Clients praise them for:
- Professionalism and proactiveness of their account managers
- Consistent delivery of backlinks that improve SEO performance
Here’s a review that seems representative of how most other reviewers view their services:
Link Insertion FAQs
Before we wrap up, let me answer a few frequent questions about link insertions.
Are link insertions good for SEO?
Link insertions play a key role in any strong link-building strategy. Just like any other links, they help you build your website’s authority, boost credibility, and improve visibility in search engine results.
Bear in mind, though, that not all link insertions deliver the same impact.
To drive referral traffic, strengthen your domain authority, and push your rankings higher, you need high-quality insertions on relevant pages.
Why is link insertion effective?
Generally, link insertions are an effective link-building tactic.
However, they may not work equally well for everyone.
For example, if you have only a simple website with a handful of pages, finding suitable placements may be tricky.
In contrast, if you have an active blog with dozens or hundreds of diverse articles, there are way more opportunities. Especially if the quality of your content is top-notch, getting a link is much easier.
So it isn’t a one-size-fits-all backlink strategy.
What are the benefits of using link insertions?
Assuming you do them right, link insertions offer multiple SEO benefits.
The main one is link relevance. You place them in articles that closely align with your niche and target audience. This means getting your brand in front of potential customers and bringing referral traffic to your site.
There’s more:
Link insertions bring quicker results because you insert the links into existing articles that already attract traffic and rank.
In contrast, guest posts or digital PR campaigns take much longer to move the needle. Because they rely on new content, which needs to be indexed and gain traction.
How to find suitable sites for link insertion?
There are a few ways to find suitable link placements.
The quickest way is through marketplaces like INSERT.LINK, because they list only pages that are open to link insertions.
Analyzing your competitors’ backlink profiles to “steal” their insertions is much more time-consuming, and there’s no guarantee the pages are interested in insertions. The links might have been acquired organically.
Finally, you can search for websites featuring relevant content with Google's advanced search operators or Ahrefs Content Explorer.
Here’s a quick guide:
1) Search for your keyword, setting the search parameter to “In content.”
2) Apply filters to pre-qualify the sites.
Here we’re looking for pages with DR50+, monthly page traffic 100+, monthly website traffic 1000+. I like to set the word count to 1k+ as this is more likely to return blog posts, not, say, landing pages.
Pro tip: Look for pages that might be up for a refresh soon because it makes it easier to insert your link during an update. Set the Republished date filter to 12-18 months.
3) Site Explorer, manually inspect the pages’ outbound links. If there aren’t any, the site might not be open to collaboration (even if they are, there’s no guarantee they will accommodate your request).
You can also use a managed link insertion service. Their experts do all the heavy lifting for you and leverage their industry connections to quickly secure insertions on reputable sites.
Is using link insertion safe?
Link insertions are a fairly safe method to secure quality links. The risk of the links being discounted by Google is lower than with other tactics. That’s assuming they are relevant and placed on reputable sites that don’t sell links en masse.
However, there’s always a risk that Google algorithms change in the future and link insertions lose their leverage.
That’s why you don’t put all your eggs in one basket. Use multiple strategies to create a diverse backlink profile.
How much does link insertion cost?
Link insertion prices vary widely.
Premium link-building providers typically charge between $300 and $600 per placement. $1-2k for rare insertions isn’t unheard of.
On the other end of the spectrum, we have link-building platforms and marketplaces that offer options ranging from $50 to $250.
Conclusion
Specialized link insertion services have the expertise and network to streamline the link-acquisition process so that you can focus on more mission-critical tasks.
When choosing a link insertion service provider, consider their:
- Track record in your niche (study reviews and testimonials religiously)
- Transparency of their link-building processes and pricing structures
- Responsiveness and communication (pick ones with dedicated account managers)
- Security (look for agencies that allow you to pre-approve link placement and offer link replacement guarantee)
- Strategy (choose an agency that offers a link-building strategy tailored to your needs)
Editorial.Link ticks all the boxes, so get in touch to discuss your link-building needs with our team.
