Updated On: November 7, 2024
Ever wondered why some websites burn through their link-building budget without seeing any real impact? To avoid that pitfall and discover the 'what,' 'how,' and 'why' of Premium Link Building, stick around.
This isnât your everyday link-building tactic - this is the elite approach that actually delivers results. Think of it as the difference between fast food and fine dining in the SEO world.
Whatâs the first thing that comes to your mind when you hear the words âpremium link buildingâ?
Something next-level, right?
Well, thatâs how itâs supposed to be.
After all, this type of link building is surely not about cranking out a bunch of cheap links. Itâs quite the opposite of link farms that might work today but can wreck your site tomorrow (after Google drops another update).
With premium backlinks, youâre in the clearâsafe and white-hat all the way.
Now, is it hard to build premium links?
Absolutely.
Link building, in general, is already one of the hardest parts of SEO (as confirmed by 52% of 113 surveyed SEO experts in our 2024 State of Link Building report).
So, what makes a backlink premium? It comes down to securing links that truly benefit your site, not just any random link out there.
Hereâs what sets these links apart.
A premium backlink comes from a site thatâs already well-known and trusted in your industry. These sites have their own authority, and when they link to you, it tells Google your content is worth checking out.
Google then starts to see your site as a more reliable source, which can help push it up in the rankings.
As mentioned earlier, premium links arenât randomâthey come from sites that are closely related to your industry or topic.
What matters is the relevance of the site linking to you. The more closely related it is to your industry or topic, the more value that link adds to your SEO.
These links arenât bought or forcedâtheyâre earned because your content is good enough to attract attention.
Premium backlinks are often (but not always) organic, meaning they come from people naturally sharing or referring to your site. Google loves this because it shows real value.
Where the link is placed on a page matters, too.
Premium backlinks arenât hidden in footers or sidebarsâtheyâre naturally part of the content. When a link fits smoothly into a relevant article, it carries a lot more weight.
Building premium backlinks sounds great, but itâs not something you can do easily. After all, if you want to get links that work, you will need some serious time and effort.
For starters, you need content that provides value. Not the run-of-the-mill stuff, but something that answers questions or solves problems for users.
Then, thereâs the challenge of getting your content out there. This means personalized outreach, spending resources to share your content with the right people, and making sure it lands on the right sites.
And on top of that, your content has to be expert-level if you want high-authority sites to link to it.
Getting premium backlinks requires effort and strategy. Here are seven effective methods you can use to build top-tier links.
Creating linkable assets is a proven way to attract premium backlinks. These are high-value pieces of content that naturally draw links.
For example, our recent State of Link Building 2024 report is packed with data the SEO community finds useful, which helped it gain quite a bunch of natural backlinks already.
The more valuable your content is, the more people will want to link to it.
Sadly, sometimes websites mention your brand but forget to link back. However, such unlinked mentions can become an easy opportunity for backlinks.
All you need to do is reach out to the site owner and ask for a link. Since theyâve already mentioned you, theyâre usually willing to add the link đ
đ Related article: How to Find Unlinked Brand Mentions
Digital PR link building helps you get mentioned in the media, online publications, or by influencers. This isnât just for PRâitâs one of the best ways to earn high-quality backlinks.
By the way, according to 67.3% of experts, digital PR is the most effective tactic.
It can get your site linked by top media outlets, boosting both your authority and visibility.
Broken link building is simple but powerful. You track down links on top-tier sites that are no longer working. Then, you offer your content as the fix. The site owner benefits from cleaning up their broken link, and you score a backlink. Clean.
Keep in mind, however, that this tactic works best if your content is high-quality and truly adds value. The more seamless your replacement, the higher the chances youâll get that premium link.
This strategy implies creating genuine connections with site owners and editors. The more you engage and build trust, the more likely you are to earn organic backlinks over time.
It's not a fast-track method, but the links you gain are more valuable because theyâre built on trust and mutual respect. These premium backlinks are earned naturally and last longer.
The Skyscraper Technique is simple: you find content in your niche thatâs already doing well, make it better, and then reach out to the sites linking to the original. Next, you offer them your improved version as a better alternative.
This method can help you grab premium backlinks by showing youâve taken something good and made it even more valuable. Though competitive, when done right, this is a powerful approach.
Youâve probably come across those juicy offers claiming to âget you premium backlinks fastââlike 2,500 links for $999, right?
Those mass offers and low-quality backlinks can hurt your site, you know? At best, you'll be getting a few high-quality links per month, not thousands.
Premium backlinks donât come cheap.
Itâs common for a single link to cost anywhere from $1,000 to $2,000, depending on the authority of the site. Check our detailed guide on link building pricing for more insights.
đ´ We also have our own link building statistics report, which cost us thousands of dollars to make. Itâs the result of a dedicated team of SEO specialists, outreach experts, designers, and developers all working together.
Going with cheap services that send out mass email blasts usually means youâll end up with random, low-quality links. These can damage your site's reputation.
So your best bet is to invest in a personalized approach that fits your SEO goals and supports your brand. Thatâs the right way to go.
The number of premium backlinks you need isnât set in stone; it depends on your SEO goals and existing backlink profile. Sometimes, a single link from a highly authoritative site can make a substantial impact.
For instance, we secured a link from hive.com for our client Jake Ward from Byword.ai on a page with 12.6K monthly traffic. This provided both SEO benefits and referral traffic.
Another client, Sitechecker, gained a relevant link from a HubSpot page with 40K monthly traffic, resulting in immediate clicks and registrations.
Another example of a premium link is one from Forbes, where I provided a quote and received a link.
Even if a link doesn't drive direct traffic, connections from authoritative sites like Forbes or Entrepreneur help establish crucial credibility for Google's EEAT criteria (Experience, Expertise, Authoritativeness, and Trustworthiness).
Hereâs another dofollow link that I secured from Entrepreneur in May 2024:
With so many options out there, how do you find the right premium link-building service? How do you know which oneâs worth your time (and money)?
Feels tricky, right? Well, at least you can check them first.
First off, ask them exactly how theyâre getting those links.
A professional agency wonât hide behind vague answersâtheyâll walk you through their process and give you a clear idea of where your links will come from.
đĄTip: most SEO pros, about 69%, trust Ahrefs Domain Rating (DR) to measure a siteâs authority. So make sure theyâre keeping an eye on that too.
If theyâre not giving you specifics about which sites your links will land on, that's a huge warning sign.
You want those links placed on strong, relevant sites that align with your niche. If something feels off, trust your gut and move on.
Itâs always smart to see what other businesses are saying about the agency. Reviews on platforms like Clutch or G2 can tell you about how true they are to their promises.
At Editorial.Link, we keep things transparent.
Youâll get to approve every link placement before it goes live, and we donât make you commit to any contracts upfront. You can even start with a single test link and only pay once youâve seen the results.
You could throw your budget at tons of low-quality links and hope for the best. However, one high-quality premium link can make a much bigger difference in your SEO metrics than dozens of junk links.
Focus on building strategic alliances, personalized outreach, and maintaining a strong emphasis on quality.
Moreover, 83.2% of experts believe that the effects of link building on rankings and traffic become noticeable within two weeks or more. Thatâs actually why investing in premium backlinks is a smart move for achieving long-term success.
