104%
Monthly traffic increase
218
Links built
14
Months time span
Client Overview
DiscoverCars.com is a global car rental platform that collaborates with over 500 companies in 145+ countries.
By April 2022, they had already become a major player in the market, but still needed to expand their audience and surge in website traffic — particularly for specific pages and content.
Our Strategy
DiscoverCars provided us with a clear list of target pages to promote. From there, we built a strategy that fostered relevance, quality, and a hands-on approach to link-building.
Here’s what we set our sights on:
- Targeted Research: We identified travel-related websites, blogs, and directories that aligned with DiscoverCars' audience. The goal was to acquire links from sites trusted by users and search engines alike.
- Content Collaboration: We tapped into our vast network of site owners and got DiscoverCars featured in relevant articles. To make this happen, we updated DiscoverCars' existing content or created new pieces that were a perfect fit for both our client's niche and the source websites.
- Consistent Execution: Over 14 months, we maintained a steady pace of link-building, pursuing long-term growth rather than short-term spikes.
Results
The results of this focused effort were clear and impactful:
- Monthly traffic jumped from 120,000 visitors to 245,000, showing a 104% upsurge!
- The number of domains linking to DiscoverCars grew from 2,173 to 8,266.
- We secured 219 backlinks from authoritative sites with an average DR of 68, including buymeacoffee.com (DR 91), porch.com (DR 86), and colibriwp.com (DR 91).
