🚀 How We Pulled Off a 282% Traffic Boost
for an HR Platform

Client Overview

PeopleForce is a company offering HR optimization software designed to automate recruitment tasks for small and medium-sized businesses.

In March 2023, their internal team approached us with a critical pain point: lack of time to focus on SEO. In other words, they needed a swift solution that would drive organic traffic, propel visibility through high-quality backlinks, and draw more leads to PeopleForce with minimal involvement.

So, we accepted the challenge!

💡 Our Approach

We started by analyzing PeopleForce’s niche and checking out their competitors' backlink strategies. This zoomed in on our perspective on where the opportunities lay, such as high-value keywords in HR tech and leading sites for potential link placements.

Here’s a quick snapshot of the steps in our strategy:

• First, we focused on securing backlinks from trusted, high-authority business and tech websites.
• Next, we targeted the homepage to build overall authority, then shifted focus to high-priority landing pages.
• Finally, we checked all backlinks aligned with PeopleForce’s audience and drove targeted traffic.

Results

The strategy paid off:

• 📈 PeopleForce’s Domain Rating (DR) climbed from 54 to 68.

• 📈 Monthly organic traffic spiked from 11,090 to 59,200.

• 📈 The site expanded its presence in search results, ranking for 19,049 keywords (up from 4,499).

• 🚀 We secured 84 high-quality links from top-tier sites, each carefully selected for relevance and impact.

Outcome

By August 2024, PeopleForce’s initial request was realized, with SEO improvements leading to:

• A tangible surge in traffic and visibility;
• A richer flow of qualified leads;
• More time for teams to focus on core operations;
• Lasting campaign effects that continue to drive growth;