🚀 How We Pulled Off a 282% Traffic Boost
for an HR Platform
mageplaza.com (80 DR)
envato.com (DR 91)
visme.co (86 DR)
ultahost.com (76 DR)
timecamp.com (76 DR)
Working with Editorial.Link has really turned things around for us. Our domain rankings shot up, and we’re finally seeing the results we’ve been chasing for our key search terms. Plus, their team is always on top of things—super responsive and dedicated, which makes a huge difference!
Client Overview
PeopleForce is a company offering HR optimization software designed to automate recruitment tasks for small and medium-sized businesses.
In March 2023, their internal team approached us with a critical pain point: lack of time to focus on SEO. In other words, they needed a swift solution that would drive organic traffic, propel visibility through high-quality backlinks, and draw more leads to PeopleForce with minimal involvement.
So, we accepted the challenge!
💡 Our Approach
We started by analyzing PeopleForce’s niche and checking out their competitors' backlink strategies. This zoomed in on our perspective on where the opportunities lay, such as high-value keywords in HR tech and leading sites for potential link placements.
Here’s a quick snapshot of the steps in our strategy:
- First, we focused on securing backlinks from trusted, high-authority business and tech websites.
- Next, we targeted the homepage to build overall authority, then shifted focus to high-priority landing pages.
- Finally, we checked all backlinks aligned with PeopleForce’s audience and drove targeted traffic.
💡Key takeaway: Our strategy was built around prioritizing quality over quantity, ensuring that every link acquired contributed to both traffic and domain authority steady growth.
Results
The strategy paid off:
- 📈 PeopleForce’s Domain Rating (DR) climbed from 54 to 68.
- 📈 Monthly organic traffic spiked from 11,090 to 42,116.
- 📈 The site expanded its presence in search results, ranking for 19,049 keywords (up from 4,499).
- 🚀 We secured 84 high-quality links from top-tier sites, each carefully selected for relevance and impact.
Outcome
By August 2024, PeopleForce’s initial request was realized, with SEO improvements leading to:
- A tangible surge in traffic and visibility;
- A richer flow of qualified leads;
- More time for teams to focus on core operations;
- Lasting campaign effects that continue to drive growth;
💡Key takeaway: This case clearly shows that a tailored link-building strategy is the top solution for SaaS platforms looking to refine their SEO performance.
