Resource page link building is all about getting your website featured on pages packed with valuable resources.
Sounds straightforward, doesn't it? So why not leverage this simple strategy to amplify your site’s visibility and enhance its credibility?
Today, I'll guide you through finding those high-quality resource pages (hereinafter also “RPs”) and nailing down your link placement.
Here's what’s in store for you:
Excited to learn how to enhance your backlink profile? I’ll walk you through each step to make sure you see the potential of resource page link building!
So, what's really involved?
Resource page link building centers on using content collection to forge valuable links and elevate your SEO.
This method isn't new. Link builders have relied on resource page link building for years. Remember the 2016 survey from Search Engine Land? It highlighted the tactic's longstanding effectiveness.
Source: https://searchengineland.com/2016-state-of-link-building-survey-coverage-246664
But it's still going strong; a recent Aira survey reveals that 24% of link-building teams and freelancers continue to use this strategy today.
Resource: https://aira.net/state-of-link-building/link-building-techniques-and-tools/
Note: Not all RPs are just lists of links. Some may be hidden within "recommended tools" sections or even under brand "toolboxes." Keep an eye out for these opportunities—they're your tickets for relevant backlinks 😉
Because it works. And I’ll show you how.
Resource page link building involves crafting a page on your own website that serves as a hub of valuable resources. This could include tools, services, products, websites, or articles—all relevant to your industry.
Create a comprehensive resource that other industry websites can't help but link to because of its value.
For example, you can fill your resource page with unique statistics or valuable insights specific to your niche. This not only attracts attention but also encourages others, like journalists and niche websites, to link back to you.
Resource page link building leads to high-quality backlinks because the links are directly related to your niche.
First, make sure your resource page is not just filled with top resources but is also user-friendly and visually appealing.
What comes next?
Begin by suggesting a link swap with other websites in your industry—offer your resource page in exchange for theirs. This mutual exchange is beneficial for both sides.
However, the true value lies in regularly updating your resource page. Maintaining its relevance and appeal ensures it continues to attract more links and visitors.
By offering fresh resources, you’re helping page owners update their sites. They often look for new content, so hard selling isn’t usually necessary.
Think about a resource page owner who's openly seeking new contributions; they might even have a call to action for submissions. This makes it easier for you to add your content and secure a link.
Here’s an example of a typical resource page on HubSpot:
Source: https://www.hubspot.com/resources
Remember, resource page link building is about creating lasting relationships and a network of relevant content that not only drives traffic but boosts your SEO significantly.
Secure high-quality, contextually relevant backlinks from top-tier sites by contacting a professional link-building agency. Partnering with industry leaders like podium.com, monday.com, and hubspot.com, Editorial.Link ensures your links align perfectly with your brand.
Connect to the most authoritative websites and propel your digital presence forward!
Building links from resource pages is all about a simple pitch: you ask a website owner to feature your site on their resource page. If they agree, you score a valuable backlink.
But how do you find these relevant pages?
Let's go through several effective methods.
To uncover relevant resource pages, you can utilize specific search operator commands.
For instance, you might use:
[Your niche] + "resources"
Inurl:[your niche] + resources
Tools like Ahrefs’ SEO Toolbar, Semrush, or Pitchbox can simplify this process significantly.
For example, if your resource is an SEO ROI Calculator, your search might look like this:
You can repeat this search with variations to broaden your search, such as:
Here are more keyword examples:
Tip: Resource opportunities aren't limited to dedicated RPs. Many blogs feature "further reading" sections with links to additional content. Use search operators like "Keyword + 'further reading'" or "Keyword + 'favorite tools'" to uncover those hidden gems.
Once you've gathered data, organizing it is crucial.
Use this pre-made Google sheet (Resource Page Operators Template) designed to help you analyze and prioritize domains for link building. Here’s how:
Choosing a broader keyword initially can yield more extensive results, making it easier to find suitable resource pages.
Tip: Don't rely solely on resource pages. Expand your strategy to include guest posting, broken link building, niche edits, linkable assets, and collaborating with influencers. Adapting to the changing SEO landscape ensures your approach remains robust and effective.
Once you've found potential resource pages, the next step is to vet them thoroughly before reaching out.
Why? Because you want to ensure they are worth your effort and will positively impact your SEO strategy. That’s how it works.
First, assess the page's relevance and strength:
These indicators will tell you how valuable a backlink from the page could be.
Be cautious of link farms or pages that appear to be managed by backlink sellers. These can harm your SEO rather than help it.
How can you tell? It’s usually clear if a page has an excessive number of outbound links or if the content doesn’t quite fit the niche.
If the technical metrics pass your initial check, it's time for a manual review.
This is where you ensure the page is actively maintained and not just a forgotten corner of the web.
Pages that link out to external, topically related resources and show signs of regular updates are what you’re looking for.
Remember, you want to add value, not just links.
Identify pages where your content naturally complements the existing resources. If you can enhance their page, your chances of a successful pitch increase dramatically.
Once you're confident in the page's value, craft a personalized pitch. But don’t jump the gun; learn more about effective blogger outreach to refine your approach.
Also, make sure you target the right person—the one who actually updates the resource page. Your message should be concise, personal, and clearly state the mutual benefits.
For example, here's a pitch you can use:
"Hello [Name],
I came across your resource page at [link] and was really impressed by the resources you've gathered!
We've put together a [guide/tool/resource], [Your Resource], that I think would be a fantastic addition to your collection.
Would you be open to chatting about adding it to your page?
I'm excited about the possibility of contributing to your site!
Best,[Your Name]"
Don’t just introduce your content; start a conversation. After all, it's about building a strong relationship, not just getting a link 😉
Tip: Be cautious about buying backlinks since it goes against Google's guidelines and tends to backfire. If a resource page is selling links, it's probably low-quality and spammy, potentially damaging your site's credibility and SEO effectiveness.
After reaching out, keep an eye on how things are going. This helps you see what's effective and tweak your strategy accordingly.
You can track the impact of your link-building efforts using tools like Google Analytics or Ahrefs/Semrush:
Effective resource page link building is more than just scattering your links—it's about thoughtfully placing them and continuously interacting with page owners.
Resource page link building might seem old school, but it’s still a powerhouse technique for getting quality backlinks and targeted traffic.
It's straightforward:
If diving into Google searches like "inurl:[your niche] + resources" feels daunting, there's an easier way. Why not let a seasoned link-building service handle the heavy lifting?
Editorial.Link specializes in placing high-quality links on relevant, valuable resource pages, boosting your SEO with minimal effort on your part.
Reach out, and let's boost your digital presence together, making every link count toward your greater success!
