In the article, you will discover the six best SaaS link-building services for your business in 2025.
Editorial.link, an agency I set up 5 years ago, is one of them.
I truly believe it’s one of the best link providers for SaaS companies. It’s built on a solid foundation: 17 years of experience during which I have secured thousands of quality links for SaaS businesses, generating millions in revenue.
But we’re not the only ones, and I’d like you to get an accurate picture of the SaaS link-building space.
1. Editorial.Link
Editorial.Link is a performance-driven link-building agency specializing in SaaS.
Known for our white-hat tactics, we help clients secure placements on high-authority websites that actually move the needle. With over five years of experience, we’re a trusted partner for SaaS brands looking to scale organic growth through clean, strategic link building.
- Industries: SaaS, software development, marketing agencies
- Pricing: Starts at $1,750 for five links. Flexible plans and volume discounts available.
- Notable Clients: PandaDoc, NordVPN, Belkins, DiscoverCars, DepositPhotos
What customers think about Editorial.link
Editorial.Link boasts a 5/5 rating on both G2 and Clutch.
Clients consistently highlight our multiple strengths, which include:
- Ability to secure high-quality, hard-to-get backlinks from real businesses and authoritative industry websites.
- Transparency and a white-hat approach
- Fast, responsive communication
- The flexibility of pre-approving each link and the link replacement guarantee, which reduces risk
Best part? Many call out our work as instrumental in increasing domain authority, boosting rankings, and driving sustainable traffic growth.
Here’s what Kos Chekanov, the CEO at CEO, Artkai, a digital product engineering company, had to say:
Any downsides?
Some clients noted longer turnaround times for certain high-authority placements. However, this is understandable given the caliber of sites targeted.
2. INSERT.LINK
INSERT.LINK complements Editorial.link’s services by offering a more self-serve, hybrid approach to link building.
It gives users access to a self-serve dashboard with a webpage search engine where you can browse and select suitable link insertion or guest post placements.
As these pages are already live and rank, this approach allows you to score quick wins that traditional link-building services can’t deliver.
The platform is perfect for experienced SEOs who want more control and don’t mind handling some of the heavy lifting themselves. However, it’s less ideal for beginners or teams with limited know-how or wanting a fully managed service.
Industries: All niches, including B2B SaaS, e-commerce, legal, healthcare, and real estate.
- Pricing: Starts at $10 per link
Offering very affordable backlinks, with pricing starting as low as $10, INSERT.LINK is also an ideal alternative for organizations on a tight budget.
3. Siege Media
Siege Media is a content-focused SEO and digital PR agency.
Rather than traditional outreach, they specialize in creating high-quality content that naturally attracts links. Their team handles everything from ideation to promotion, making them ideal for companies that want to grow organic traffic without hands-on link prospecting.
- Industries: SaaS, fintech, e-commerce
- Pricing: Custom (typically high-end, based on deliverables)
- Notable Clients: Zapier, Zendesk, Kraken
What customers say about Siege Media:
Siege Media holds a solid 4.7/5 score on Clutch and 5/5 on G2.
Clients value them for:
- High-quality, natural links secured through top-tier content marketing assets.
- Improved long-term SEO performance, including higher domain authority and better keyword rankings.
- Strong project management process with clear timelines, strong communication, and accountability.
- Scalability for growing SEO programs.
Here’s how Maddy Martin, the VP of Marketing at Smith.ai, reflects on the outcomes of their collaboration with Siege Media:
On the flipside, some clients noted:
- Performance varies by content type or niche—some assets may take longer to gain traction.
- The approach is more content-led than outreach-focused, which may not suit all needs. If you’re focused on link-building for specific pages or want to maximize the impact of new content, they may not be the right choice for you.
4. NPdigital (by Neil Patel)
NP Digital is a full-service digital marketing agency with a strong SEO division. While their core offerings span PPC, CRO, and content marketing, their SEO services include high-authority backlink acquisition as well. They use outreach, content, and strategic partnerships to build links for enterprise and mid-market clients.
- Industries: SaaS, B2B, B2C
- Pricing: Custom, premium tier
- Notable Clients: Adobe, CNN, SOFI Invest
What customers say about NP Digital
NP Digital has a 4.4/5 rating on Clutch.
However, most reviewers mention a broader SEO strategy, with little emphasis on link building, which reflects the main business focus of the agency.
Clients value them for:
- Strategic, full-service SEO support across channels.
- High-impact SEO and marketing campaigns.
- Transparency and data-driven approach, with solid reporting on performance.
- Enterprise-level account management and support.
In his Clutch review, Justin Hawkins, the Head of Marketing at Stockwell, shares some impressive results achieved thanks to NP Digital, including a nearly 38.1% increase in links. However, it isn’t clear whether these were built organically or via focused efforts, like outreach campaigns.
However, NP Digital clients admit that their pricing may not suit smaller businesses.
5. Skale
Skale is a London-based SEO agency specializing in revenue-driven growth for SaaS and fintech companies. Their approach goes beyond traditional SEO metrics, focusing on tangible business outcomes like Monthly Recurring Revenue (MRR), product signups, and Sales Qualified Leads (SQLs).
- Industries: SaaS, Fintech
- Pricing: Skale offers custom pricing based on your SaaS company’s SEO goals.
- Notable Clients: Freshworks, G2, SEON, Hubspot
What customers say about Skale:
Skale holds an impressive 4.9 out of 5 rating on Clutch.
Clients value them for:
- Their laser focus on business impact, not just rankings.
- Strong reporting and communication with dedicated project/client management.
- Full SEO strategy with clear goals.
Potential downside:
- Pricing is premium, which may not suit early-stage startups with limited budgets.
- Their focus is niche-specific - best fit for SaaS and fintech; Hardware or local businesses may not benefit as much.
6. Quoleady
Quoleady is a SaaS-focused link building and content marketing agency that helps B2B brands grow through high-quality backlinks and long-form SEO content.
Unlike generalist agencies, Quoleady’s link-building efforts are laser-focused on the SaaS space. They manually secure contextual, white-hat backlinks from authoritative, niche-relevant publications - boosting both domain authority and qualified traffic. Their team handles everything: prospecting, outreach, negotiation, and link placement approval.
With 10+ years in SaaS marketing and a fully remote team of 35+ experts, Quoleady has earned the trust of companies like Expandi, PandaDoc, airfocus, Effy, and Monday.com.
Pricing:
Quoleady offers high-impact link building on vetted SaaS sites from $250/link with consulting and live-link guarantees, and media mention campaigns starting at €1490/month that land you quotes in top outlets like Zapier and HubSpot via HARO-style outreach.
What customers say about Quoleady
Quoleady has helped fast-growing SaaS companies achieve measurable growth through strategic content and white-hat link building. Some notable results include:
- 500 leads from just 16 articles (FullSession)
- $9M ARR growth in 4 years (Expandi)
- 876 leads from 26 articles in 14 months (PassKit)
- 50K visits & 650 leads from 20 articles (RingBlaze)
- 60K monthly visits through long-tail keyword strategy (Effy.ai)
Clients appreciate Quoleady’s SaaS-specific expertise, personalized support, and consistent delivery of high-quality backlinks that drive traffic and sign ups from Google as well as from LLMs.
Any downsides?
Because Quoleady works with a limited number of clients at a time to ensure quality and consistency, their onboarding slots can fill quickly.
How To Pick the Right SaaS Link Building Agency
Having reviewed the 6 SaaS link-building services and agencies, let me take you through the list of factors to consider when choosing a link provider.
✅ Pricing
While pricing isn’t the key factor, it’s the first one I look at.
Why?
There’s no point in getting excited about a premium link building service provider if their price exceeds your budget. Their services might be second to none, but it means nothing if you can’t afford them.
So if you’re on a really tight budget, go for a link-building marketplace, like Insert.link. If you can afford a fully managed service, it will be worth every dollar you spend.
✅ In-house expertise
Using link marketplaces like INSERT.LINK is only feasible for teams that can handle their SEO and link-building strategies independently.
If you don’t have the expertise to assess placements or choose pages that will benefit from links the most, you’re better off with an agency that will manage the process from A to Z.
✅ Focus
The next thing to consider is your focus: are you looking for a turn-key content marketing and SEO service or just links?
If it’s the former, go for Siege Media or NP Digital. If, on the other hand, premium links are your priority, consider Editorial.Link, Skale or Quoleady.
✅ Proven track record in SaaS
Not every agency understands the complexity of SaaS SEO.
Look for providers with case studies, testimonials, and long-term clients in the SaaS space. If they’ve helped similar companies grow, chances are they can do the same for you!
✅ Real editorial backlinks
High-DR links are great — but only if they’re placed contextually within high-quality content on real websites.
Avoid agencies that rely on PBNs, link farms, or irrelevant guest posts. The best links are editorially earned and placed on authoritative, trusted domains.
✅ Transparent processes
A good agency should walk you through how they build links, from outreach and prospecting to approvals and reporting.
If they’re vague about their methods, that’s a red flag.
✅ Clear reporting and metrics
Look for agencies that will offer regular updates on placements, DR/traffic metrics, lost links, and overall SEO impact.
Good reporting helps you stay in control and measure ROI over time.
✅ White-hat tactics and long-term focus
Does the agency offer 50 links in a week or promise rankings in 30 days?
That’s another red flag.
Sustainable link building takes time, and the only way they can deliver such results is by using unethical tactics.
Prioritize providers who focus on link relevance, quality, and long-term SEO performance.
✅ Link approval and replacement guarantee
The best agencies, like Editorial.Link, let you pre-approve the target sites, content, and anchor texts before they build the links.
They also restore or replace lost links at no extra cost. Whether it’s a site update, a broken page, or a removed article, link decay is costly.
Build Links With Trusted SaaS Link Building Services
There you go, our overview of the best link-building services for SaaS companies.
Here’s what’s next for you:
- Decide if you need a fully managed service or can handle the strategy yourself.
- Define your objectives and budget.
- Shortlist 1-3 agencies that best align with your needs.
- Study their reviews, case studies, and client testimonials.
- Contact the shortlisted agencies to discuss your objectives, their processes, and pricing details.
In summary, Editorial.Link is the top choice for SaaS brands that want ROI-focused, premium link building.
Get in touch to arrange a chat about your SEO goals.
