In 2024, link acquisition still remains one of the most effective strategies for increasing your site’s authority, organic traffic, and brand awareness. From the early days of Google's 1996 “BackRub” algorithm to the recent March 2024 Core Update, the way you acquire your links determines how search engines perceive your website.
And here's why:
Seems like a good day to start getting serious about link acquisition and adding some effective strategies to your link-building plan. We'll delve into all the details shortly, but let's start things off with the basics for now.
Link acquisition, or link-building, is an SEO tactic for securing backlinks from high-authority websites to your own.
By acquiring links from reputable sources, you're telling search engines that your content is helpful, well-researched, and trusted by many. Hence, it deserves to rank high in SERP.
When your link acquisition strategy is effective, your backlinks essentially serve as endorsements from Google, affirming your valuable contribution to users' search experience. The better the quality of your backlinks, the more trustworthy you seem to Google.
💡Pro-tip!
Sometimes SEO newbies confuse link acquisition with another similar notion — link earning.
While both involve sourcing backlinks, there's a distinction between them.
Link acquisition involves strategically obtaining links through specialized methods such as guest posting, direct outreach, and various other techniques that we'll dive into later.
On the flip side, link earning is more laid-back. It's about creating awesome content that naturally attracts links because it's just that good.
Brightlocal is a great example of a website that's earned trust from authoritative sources because of its spot-on, relevant content.
Check out its resource page, packed with numerous insights! It offers a wealth of information to educate both experts and beginners on important SEO topics, making it highly valued by many.
Maybe, in its early days, Brightlocal DID hustle for links to climb the rankings, but now it's all about link earning. With its solid reputation, it attracts links naturally.
If you explore Brightlocal’s backlink profile on Ahrefs, you'll be taken aback by the numbers: an impressive history of 4 million backlinks from 60.7 thousand referring domains. That's some serious link love!
When you dig deeper into Brightlocal’s referring domains, you'll stumble upon some heavy hitters like microsoft.com, youtube.com, and a bunch of other big names!
However, don't get too carried away. Proper link acquisition is a marathon, not a sprint. For many websites, the only way to rank higher is by taking a proactive approach and investing time and effort to actually BUILD those links.
Take Backlinko, for instance. While it boasts an impressive 3.1 million backlinks, there's still room to leverage link acquisition methods to increase its referring domains.
If you're in the same boat, you have two options:
While you might already be familiar with most of these backlink acquisition methods, in 2024, you can still boost your rankings with:
Niche edits, or link inserts, involve placing your links into already published content that's relevant to your niche or area of expertise. As the naming suggests, this link acquisition method comes from the idea of "editing" existing blog posts, articles, and other informative content to include your links.
🧐 Why use it for link acquisition?
Niche edits prove to be an effective backlink acquisition technique because:
One of the most reliable ways to score niche edit links is by reaching out to website owners or editors. Start with a friendly suggestion to enhance their content, and then highlight how adding your link could bring value to their readers.
Of course, if your content is highly relevant and well-researched, website owners and editors may naturally include your links in their content without you needing to ask or pay for them.
However, it's always best to be proactive and reach out first, especially if you have a good reason to. Here are some instances where you can freely do so:
PR links, or “Public Relations links” are not new but remain a proven method of backlink acquisition. It's about sourcing links from authoritative media hubs, influencers, and reputable websites.
💡Pro-tip! Before approaching serious media, ensure your content is newsworthy or highly sought after by their audiences. This increases the likelihood of your content being linked to and featured by media outlets.
🧐 Why use it for link acquisition?
Learn from the best! In 2022, Airbnb.com showcased a masterful approach to strategic backlink acquisition by combining product PR and newsjacking in response to a major event of the year — the war in Ukraine.
By collaborating with international and regional nonprofits and governments, Airbnb facilitated housing for up to 100,000 refugees. This initiative resulted in over 28,000 individuals signing up through Airbnb.org to provide temporary housing for those in need.
This not only drove an influx of new users to the Airbnb platform but also generated significant media buzz, opening doors to more backlink acquisition opportunities. Take a look!
💡Pro-tip! Interested in exploring the broader potential of PR links for your link acquisition? Start incorporating these PR link-building tactics into your strategy, including:
✅️ Newsjacking
✅️ Expert commentary
✅️ Data-driven content
✅️ Connectively (formerly HARO) networking
✅️ Awards & Recognitions
✅️ Product PR
✅️ Thought leadership
And don’t even doubt digital PR! Our recent survey among SEO experts confirms that it’s a top choice for link acquisition in 2024, with 67.3% of surveyed pros vouching for digital PR.
Guest posting is a backlink acquisition method that focuses on creating valuable articles, posts, and other materials for external websites in exchange for links.
Following our research, guest posting ranks as the second most popular form of link acquisition among surveyed SEO experts, with 38.9% of professionals regularly leveraging it.
🧐 Why use it for link acquisition?
The most common guest post examples include:
Our successful link acquisition strategy involved offering more than just guest posts but focusing on building relationships. By regularly providing value, we established a connection with a publisher who allowed us to regularly contribute guest posts due to the consistent quality of our content.
Crafting linkable assets, also known as link-bait content, is a fantastic way to acquire links. It's all about creating valuable, unique content that naturally draws in links. As our findings show, linkable assets conclude our top three link building tactics, with 36.3% of experts voting for them.
💡Pro-tip! If you're running low on ideas, here's a quick list of linkable assets you can come u with source those valuable backlinks:
✅️ Infographics
✅️ Fresh stats (for example our State of Link Building | 2024)
✅️ Thematic studies
✅️ Listicles
✅️ Educational videos
✅️ Podcasts
✅️ Case studies
✅️ Product/Feature/Reviews
✅️ Playbooks/Guides
✅️ Free tools (for example our Link Type Classifier)
A practical but often overlooked method for acquiring links is creating comprehensive statistical articles relevant to our industry. Other content creators usually refer to and link to these articles, which becomes a valuable resource. By regularly updating these articles with the latest data, we keep them relevant and attract quality backlinks. This boosts our SEO and helps establish us as industry experts.
🧐 Why use it for link acquisition?
An excellent illustration of effective link-bait content are Search Engine Journal’s annual reports, featuring up-to-date statistics in the SEO field.
Many SEO experts eagerly anticipate these fresh insights and readily link Search Engine Journal’s findings into their content.
Given how new the report is, take a look at the impressive number of referring domains this linkable piece of content has already acquired!
Resource page link building is a link acquisition method that presupposes setting up a dedicated section on your site where you gather useful tools, articles, tips, educational videos, and more — all relevant to your niche.
Typically, such resource pages provide free materials that add value, such as up-to-date stats, research findings, and observations. These freebies can appeal to a wide range of audiences, including niche websites that are keen to incorporate such valuable content into their own.
Our high-quality content has become a powerful tool for generating backlinks on its own. We currently receive inbound backlink requests due to our clients’ strong positioning in many relevant industry topics. Other players discover our content and offer to exchange link placements. Each month, we receive 2-4 such requests from high-level websites, including some direct competitors.
Here’s how SE Ranking leverages this approach.
🧐 Why use it for link acquisition?
💡Pro-tip! Once your content is featured on a resource page, it can continue to attract backlinks and referral traffic over time, providing long-term benefits for your site's visibility.
For example, not long ago, Greg Jarboe was featured as an expert in our recent article on ethical link building strategies, contributing valuable insights on the topic.
To our delight, the expert kindly boosted our post's visibility by adding a link to the article on the external resource page seo-pr.com.
This is a great example of ethical link building. We expect more referral traffic and backlinks in the long run, while the expert gets a new mention and might boost his authority in the niche. It’s a win-win!
Broken link building is a manual link acquisition method that involves searching for broken links on relevant external websites in your niche and offering your own content to substitute such gaps. This approach proves to be effective as most website owners genuinely appreciate external help and may reward you with a valuable backlink for your attention to detail.
You can use Ahrefs to find relevant websites in your niche and identify 404 error gaps in their backlink profiles by checking the "Broken Backlinks" section.
Now, you can reach out to website owners having broken links and offer a helpful hand in fixing them.
🧐 Why use it for link acquisition?
Unlinked mentions are a type of contextual backlinks that you can use as an alternative backlink acquisition method. This tactic involves finding mentions of your brand on other websites and asking the site owners to add a link back to your site where your brand is mentioned.
You can keep tabs on these mentions by using specialized tools like BrandWatch or Brand24. Just set up filters, and you'll get notified whenever your brand name or chosen keywords are mentioned.
Alternatively, you can rely on the trusty Ahrefs for the job. Its Content Explorer feature functions like a mini search engine for mentions when configured correctly.
Let's explore mentions of the domain "Backlinko.com" in the Content Explorer, while excluding any results from the site itself using the site: backlinko.com variable. Additionally, we’ll focus on mentions on websites with high DR, say, within a range of 40 to 80.
Now, you can check whether any of these mentions include links, and if not, you may ask website owners and editors for linking.
🧐 Why use it for link acquisition?
One approach that I think is feasible is finding unlinked mentions of your brand, and reaching out to see if websites mentioning it would add a link. It’s a great approach because those who have mentioned your brand are already familiar with you and are quite open to being contacted for this type of request.
Also, because it’s a warmer “lead”, they are more likely to add a link to a priority page or whatever page you ask them to link to. Unfortunately, a lot of people think that using the mention tracking tools is sufficient for this effort, but I’ve found so many more opportunities by using search operators and searching in Google.
It’s an overlooked strategy for established brands that can help them get really great, targeted links to priority pages.
Blogger outreach or collaboration with bloggers can also score you plenty of backlinks. Since it's aimed at an audience similar to yours but may not yet be familiar with your brand, it's highly effective. According to THM Agency, around 60% of consumers make a purchase after reading a blog post about a product.
In the same way, if your link gets featured in a blogger's content, there's a good chance it will also be clicked or even shared by the blogger's audience.
💡Pro-tip! Discover bloggers whose values align with your brand's, and strike up collaborations through:
✅️ Guest posts
✅️ Backlink exchange
✅️ Broken link building
✅️ Unlinked brand mentions
✅️ Product reviews
✅️ Partnership
Take Neil Patel, for example. He includes brand mentions in his product reviews without direct links, which are likely to attract organic searches simply because they're mentioned on his blog.
🧐 Why use it for link acquisition?
Content promotion is a backlink acquisition method that is applied to articles, blog posts, and other materials to give them a little extra boost after they've been published.
Before diving into content promotion, engage with your audience on social media by posing relevant questions related to your content. Observe their responses and consider asking them to register for events related to the content, allowing you to gather direct contacts.
Here's a fantastic example of sleek contact collection demonstrated by Andy Crestodina in his LinkedIn post.
Once you've obtained their contacts, begin building an email list of interested individuals who may appreciate receiving your content regularly.
💡Pro-tip! Include links in your email newsletters, campaigns, and automated sequences. However, before audiences consider subscribing to your newsletter, entice them with a freebie such as an eBook or another compelling link magnet. This gesture can encourage those interested to join your list and engage with your content further.
If your content promotion is more targeted at journalists and PR pros, you may resort to specialized tools like Prowly to automate:
An underrated yet highly effective link acquisition method we’ve utilized is drafting press releases and submitting them to authoritative paid publications. This tactic often goes overlooked but can yield significant SEO benefits. By crafting compelling press releases that highlight notable achievements, product launches, or insightful data reports, and targeting respected publications, we secure valuable backlinks that boost our site’s credibility and visibility. This method, combined with targeted pitching to niche publications, ensures our content reaches a relevant audience, fostering organic link-building opportunities.
Apart from social promotion, email marketing, and PR outreach, other content promotion tactics for link acquisition include:
🧐 Why use it for link acquisition?
Strategic backlink acquisition isn't just a passing trend — it's a cornerstone of your website's SEO game plan. It remains the top-notch method to maintain your rankings unless you're all about those white hat link acquisition methods we've been diving into.
If you're still getting the hang of professional link building, don't feel pressured to dive in all at once. Take it slow, one step at a time, and gradually start adding these techniques to your arsenal.
For optimal results, entrust your rankings to reliable link acquisition services like Editorial Link.
Leveraging our well-established partnerships with reputable websites, we provide comprehensive expertise in devising tailored backlink acquisition strategies for every client. Contact us and discover how we can benefit your business!